ImPRessions - Crenshaw Communications

JANUARY 29, 2019

The most strategic PR programs work to build the relationships and convey the attributes that lead to measurable business performance and growth. In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work. Test it with research. Other resources may be internal.

Strategy 265

Strategy How To Resources Employee 265

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Better Writing Blogs. Authentic Storytelling Project. Pop Culture/Creativity Blogs.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

MAY 29, 2018

Of the 155 respondents, more than 120 took the time to write in answers this post is designed to share some of them that stood out. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. 9) “That reporters don’t write corporate profiles, they cover NEWS.”.

Corporate 73

Corporate Communications Survey Employee 73

MaccaPR

JULY 24, 2019

When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales. Cargill created its Cargill Cares program, supporting more than 350 employee-led councils worldwide, including local charitable and civic organizations. Fill Your Storytelling with Purpose.

Corporate 116

Corporate Retail Policies Employee 116

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). When it comes to tracking our work via measurement, key performance indicators (KPIs) or whatever other preferred nomenclature you prefer, things get a little muddy. A former U.S.

Survey 74

Survey Industry Communications Corporate 74

prTini

SEPTEMBER 19, 2014

Is Writing Still the Most Important Social Skill? 3 Social Media Measurement Tips to Improve Click-Through Rates. 5 Ways to Become Your Boss’s Favorite Employee. The Power of Social Storytelling. . 65 Accomplished Writers and Marketers Reveal Their Secrets to Productivity. Why Do People Trust J.K.

Tools 50

Tools Wikipedia Case Study Marketing 50

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I think you’re right about making public relations measurement and evaluation more interesting. As I write this I’ve been reading the Psychologist (August edition) which is the British Psychological Society (BPS) monthly magazine.

Publicity 46

Publicity Storytelling Study Journalism 46

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. But that doesn’t mean it’s easy.

Storytelling 140

Storytelling How To Software Small Business 140

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I think you’re right about making public relations measurement and evaluation more interesting. As I write this I’ve been reading the Psychologist (August edition) which is the British Psychological Society (BPS) monthly magazine.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I think you’re right about making public relations measurement and evaluation more interesting. As I write this I’ve been reading the Psychologist (August edition) which is the British Psychological Society (BPS) monthly magazine.

Publicity 40

Publicity Storytelling Study Journalism 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. To that end, this year’s roundup is uh-mazing. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

Burrelles Fresh Ideas

JULY 25, 2023

Even the best company with the best products and the happiest employees will flounder if the public doesn’t know about it. Especially for small companies that can’t afford a huge workforce, this can be a great way to get a lot done without completely burning out employees. Which tools are leading to the most conversions?

Tools 74

Tools System How To Software 74

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. 3) lack of employee experience (25%). Effective storytelling improves valuations. Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement. PR measurement.

B2B 114

B2B Marketing Survey Software 114

Burrelles Fresh Ideas

OCTOBER 10, 2023

Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Pay attention to their previous work, the types of stories they write, and their social media presence. Monitor and measure results: The job doesn’t stop the moment you promote the video.

Video 87

Video Publicity Marketing Analytics 87

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Craig Dekshenieks | Aderant. 10) A pullback on PPC.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

MARCH 3, 2020

The integration means internal communicators can publish content in the SocialChorus Studio, while employees can receive that information wherever they prefer: in Outlook, SharePoint or Teams. It’s also adding a service where the OnePitch team will write an inquiry for a reporter and it has added “location filtering for pitches.”.

Pitching 78

Pitching Instagram Survey Data 78

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

PR Conversations

MAY 9, 2017

Speech writing. Currently my team and I work at the strategic level, and we’re heavily into research and measurement. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. When I worked in media relations, it was all I wanted to do.

Energy 53

Energy Measurement Internal International 53

Critical Mention

OCTOBER 24, 2019

Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Are you keeping up with the times? PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 40

Marketing Mobile Engineering Technology 40

Shift Communications

APRIL 23, 2015

As the communications industry continues to change and to adapt to digital environments, these are the key skills/specialties that I see as key to communicators: Analytics : The ability and necessity to measure results in a digital environment is stronger than ever. Visuals : Traditionally, communicators have been trained in writing.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. As the saying goes, write what you know.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. As the saying goes, write what you know.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. High Income Business Writing. Ed Gandia, co-author of the bestselling book, The Wealthy Freelancer, reveals how to propel your writing business to the six-figure level (or the part-time equivalent). 20) Mack Collier. Fan-Damn-Tastic Marketing Show.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. It’s also an issue of writing style. The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 90

Social Media Marketing Media Creativity 90

Contently - Strategy

JULY 31, 2019

Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. ” To many, injecting a CTA into a piece of writing is to sully the art form. But increasingly, CTAs are looking like useful tools for the MSM.

Content Marketing 85

Content Marketing Marketing Media SEO 85