Why employee preparedness is essential for engagement

PR Daily

There might be a kernel of truth in there somewhere, but neglecting preparation and inconsistent communication can devastate employee morale. Gallup recently collected data regarding “employee preparedness and alignment” to track the impact COVID-19 has on this important engagement metric.

3 Ways to Measure Employee Communication

Waxing UnLyrical

There’s a magazine and intranet to write for, multiple special projects, and internal social media. That, my friends, is why employee communication measurement is in the state it is in. I know the rationale: Not a numbers person, got into this field to write, my boss doesn’t care about measurement, leadership understands our value, etc. The powers that be, however, increasingly are demanding to know why employee communication matters.

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Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Employees say that even when leaders push for employees to take time for themselves, sometimes teams won’t follow the directive. Digiday reported : The feeling of needing to be “always on” isn’t necessarily coming from agency leadership, according to employees who say that leadership has reiterated in town halls for employees to take time for themselves. As you settle in for the long haul, consider employees’ needs. Here’s a hint: It’s all about your employees.

Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

PR Daily

Here are today’s top stories: Instacart and Amazon employees strike for COVID-19 protections. Workers at Amazon, Whole Foods and Instacart have staged strikes and “sick-outs” to protest a lack of COVID-19 protections and precautions, with employees asking for paid time off, hazard pay, hand sanitizer and other measures. Don’t treat your employees as commodities. ” [VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. MEASURED THOUGHTS.

Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

PR Daily

Fabricland in Ontario, Canada also mentioned social distancing, but in an effort to inspire consumers to buy its tape measures: Having trouble eye-balling the 6 foot social distancing rule? A tape measure might help. Here are today’s top stories: Boyd Gaming lays off 2,500 employees. The company, which owns and operates 10 casinos in Las Vegas, announced job cuts affecting at least 25% of its workforce—or roughly 2,500 employees. MEASURED THOUGHTS.

Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

PR Daily

Ford to cut 1,000 jobs as Verizon hires nearly 1,000 employees. Why it’s important: As organizations continue to struggle with restructuring plans, do your best to communicate often and transparently with your employees. MEASURED THOUGHTS .

8 metrics to measure the success of a guest post

PR Daily

Here’s what you should measure. RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ]. The post 8 metrics to measure the success of a guest post appeared first on PR Daily. External Communications Measurement Social Media Websites Writing & EditingYou know that contributed articles are providing a boost, but PR pros must prove their value at every turn.

Bringing Employees Back to Work Safely

PRSay

As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Twitter and Square, for example, have both announced that their employees can continue to work remotely. To help PR practitioners get back to work, here are some ways to make employees feel at ease: • Reconfigure open work spaces.

Hasbro and Scrabble association ban slurs, United Airlines might lay off up to 36,000 employees, and 51% of PR pros are burned out

PR Daily

No matter your response in the early days of Black Lives Matter protests, you would do well to talk with your employees and find ways that you can improve your efforts in all three pillars, whether through eliminating offensive words and processes, or increasing opportunities and hiring new team members. Instead, check in with your employees to see what’s working and what’s not, and create flexible long-term strategies that can see your organization through COVID-19 and into the future.

Twitter expands COVID-19 policies, Snap reports ad revenue growth, and Lowe’s highlights employees for the NFL Draft

PR Daily

Also: Email is the preferred channel to communicate with employees during the pandemic, Wendy’s offers free nuggets, takeaways from the Ragan community, and more. You can also help your employees and consumers guard against misinformation and phishing attacks by sharing information from authorized sources and warning them what to watch for in terms of fake news. MEASURED THOUGHTS. 1 channel to reach employees is email.

Why and how to yield your social media account to employees

PR Daily

GE Power recently showed how an industrial company can obtain strong results by letting employees control its social media accounts. The company temporarily replaced its name on its social media profiles with the employees’ names and faces, and four GE Power employees temporarily took over and “owned” the company’s Facebook, Instagram and LinkedIn profiles. Follow the SMART approach: specific, measurable, attainable, relevant and time-bound. Choose employees carefully.

PR Measurement: How is Communications Proving Value?

Sword and the Script

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. On one hand, 86% of respondents measure at least “sometimes” and almost half (48%) measure “often” or “always.” One challenge with measurement is that everything doesn’t fit in a box.

10 ways to keep employees engaged and informed during COVID-19 disruptions

PR Daily

Timely, thoughtful messaging can boost morale and make employees feel reassured, hopeful and uplifted. Right now, employees are weighed down by heavy questions such as: Am I going to get furloughed or laid off? Will my performance be measured the same during this time? How and when you should communicate with employees. Communicators don’t and won’t have answers for many of the questions employees have at this time.

How and why you should be measuring reputation in 2020

PR Daily

This year, you’re probably wondering how you can renew your reputation, or how establishing your purpose can help you avoid social and moral disengagement with your customers and employees. Yet for all the talk of corporate purpose, and the reputational benefits earned through its pursuit, there is a lack of guidance on how to measure reputation’s existence and value. The key to the art of measuring reputation is knowing your audience—ideally, every single member of your audience.

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Public transit use is a key concern for many organizations’ leaders as they try to chart a way back to the office for their employees. Google Maps could be an essential resource for helping your employees find safe ways to return to work in the coming months. then president of IBM, wrote to all employees: ”.Each MEASURED THOUGHTS. In a new poll, IPR and the Harris Poll asked employees about their expectations for returning to the office.

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. MEASURED THOUGHTS. Over the past several weeks, we implemented several best practices to provide a safer shopping environment, including the installation of physical barriers between customers and cashiers, enhanced cleaning, and the enforcement of social distancing measures. Is it with keeping your workforce’s morale high and employees informed, or do you struggle with CSR and community outreach?

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Also: COVID-19 is disproportionately affecting diverse employees, Twitter UK taps ‘BBC Dad’ in new ad, BarkBox launches ‘Home Alone’ tribute merchandise, and more. MEASURED THOUGHTS. Two-thirds of LGBTQ+ employees report mental health challenges, and are 1.4

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. A majority of internal communicators, PR professionals, social media specialists and human resources communicators placed “Measuring the impact of your role” at the top. Measuring the impact of your role: 50%.

Adidas rejects employee claims on diversity, employee welfare tops ranks of reopening concerns, Publix stays the course on BLM attire, and more

PR Daily

Here are today’s top stories: Addidas “rejects all statements” made by employee letter on diversity. However, when an employee letter signed by 83 employees questioned the approach, the brand refused to give ground. CNN Business reported : The letter also calls for the creation of an anonymous platform where employees can report instances of racism and discrimination, and for protection against retaliation. MEASURED THOUGHTS.

Recommended reading on employee experience and company culture

PR Daily

It’s never a bad time to think about how to improve employee experience. Below you’ll find a list of books and articles recommended by staffers from Bonfyre that will help you shape, augment and strengthen your employee experience strategy: Employee experience books . “ The Employee Experience: How to Attract Talent, Retain Top Performers, and Drive Results ”. RELATED: Create a culture that inspires fearless employee innovation every day. ]. “

Uber lays off 3,700 employees, Frontier Airlines’ social distancing fee provokes anger, and Kraft Heinz Canada offers ketchup puzzles

PR Daily

Here are today’s top stories: Uber lays off 3,700 employees. Uber’s chief executive, Dara Khosrowshahi, wrote in a memo to employees: This is not in any way a reflection of these employees’ efforts or contributions to getting us to where we are, as a service that everyone associates with movement and earnings opportunities. Dara’s note to employees: pic.twitter.com/6kxpstqhCc. Your employees understand the reality and gravity of COVID-19. MEASURED THOUGHTS.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

The remaining 259 employees will remain with the company to perform “basic operations” such as planning future shows and selling tickets. Bloomberg reported : Cirque expects to emerge from the restructuring process as a leaner entity with about 1,000 employees initially. Why it’s important: Though you should give both employees and consumers as much information as you can, don’t overpromise or sidestep the uncertainty that continues with COVID-19. MEASURED THOUGHTS.

Airbnb lays off 1,900 employees, Nike donates 30k shoes to health care workers, and James Corden debuts a ‘Pet Gala’

PR Daily

Here are today’s top stories: Airbnb lays off 1,900 employees. Affected employees will also be offered health care benefits, either through 2020 or for 12 months, four months of mental health support, their company laptops and job placement assistance. In a letter to employees , Airbnb’s chief executive, Brian Chesky, wrote: When you’ve asked me about layoffs, I’ve said that nothing is off the table. FREE GUIDE: 7 ways to get honest feedback from employee surveys ].

Microsoft loses TikTok bid, Amazon to hire 100,000 employees, and Peeps won’t be on shelves for holidays

PR Daily

Hello, communicators: Marketing cartoonist and author Tom Fishburne recently tweeted about the conundrum of measuring long-term branding efforts. MEASURED THOUGHTS. As consumer and employee behaviours have changed during COVID-19, have your social media strategies changed as well?

Best Buy to furlough 51k employees, Carnival chief promises robust comeback, and Google reminds people to wash hands

PR Daily

Here are today’s top stories: Best Buy to furlough 51,000 employees. The retail chain’s temporary layoffs will affect hourly store employees across the United States, with most of its part-time workers affected. Employees will keep their health care benefits for at least three months. The messages focused on employees and customers, using language such as “our overriding priority on safety” instead of corporate jargon. MEASURED THOUGHTS.

United Airlines to furlough 16,000 employees, Walmart creates virtual toy focus groups, and Facebook to block political ads the week before presidential elections

PR Daily

Also : Venice Film Festival holds first industry event in six months, 49% of employees say their organizations excel at COVID-19 safety measures, Unilever’s sustainability pledge, and more. United Airlines to furlough more than 16,000 employees. MEASURED THOUGHTS.

New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19

PR Daily

The publication announced that it suspended Jeffrey Toobin after the reporter was seen touching himself during an election simulation with other New Yorker employees. MEASURED THOUGHTS. CVS is hiring 15,000 employees to respond to COVID-19.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. The other half involves measuring to prove ROI,” says Gina Joseph before she reveals the big “W”s. Smarter Ways to Measure Authoritative Content. How To Measure The Effectiveness Of Stories. 3 Ways to Measure the Results of a Business Storytelling Project.

Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). What does “employee advocacy” mean anyway?

Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll

PR Daily

Contributing” workers at Condé Nast are contractors, rather than staff employees; Ms. If your employees are unhappy, the truth will eventually come to light—and often, it will result in a tarnished reputation and eroded consumer trust. MEASURED THOUGHTS.

Chatbooks and Sam’s Club offer virtual Santa visits, HomeGoods to launch e-commerce site, and Google relaunches Pay app

PR Daily

1 with employees, and more. Low-cost airline Norwegian Air has filed for bankruptcy protection in Ireland, aiming to restructure its organization, keep its employees and stay afloat, despite COVID-19’s devastating affect on the airline and travel industries. MEASURED THOUGHTS.

How Humana measures the benefits of its enterprise social network

PR Daily

Measure the impact of your enterprise social network ,” Smith explains how to establish ROI. Employees aren’t required to sign up for Buzz.). Using that benchmark, she tracks how many questions are asked, how many are answered, and what the answers are, giving her a dollar figure for the help that brainstorming employees provide to one another. Now, employees have a platform where their question is exposed to 50,000 colleagues.

LinkedIn lays off 960 employees, Marriott and Hyatt announce mask requirement, and Walmart to close for Thanksgiving

PR Daily

Walmart is also paying its full-time hourly employees a $300 bonus, while its part-time hourly and temporary workers will receive $150 each. LinkedIn lays off 960 employees. As your organization decides its best path forward, invite your employees into the discussion.

Brands drop The Richards Group for racist remarks, Zoom launches events marketplace, and Wells Fargo fires 100 employees for abusing COVID-19 aid

PR Daily

The New York Times reported : During a Zoom gathering of more than three dozen Richards Group employees on Thursday, a creative team working on the Motel 6 account presented an idea for an ad to Stan Richards, who founded the Richards Group in 1976. MEASURED THOUGHTS. The report sheds light on social media pros’ career trajectory as well as the challenging lack of resources and employee burnout that’s on the rise.

Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

Along with boosting some leaders’ salaries, Taco Bell said employees at company-owned stores can also receive at least 24 hours of paid sick leave each year, which previously was only available to management. Why you should care: Your front-line employees are often the first (and sometimes the only) interaction consumers make with your organization, so it’s important to find and retain top talent that can deliver your mission and boost your brand image. MEASURED THOUGHTS.

Marks and Spencer to lay off 7,000 employees, 300 Pizza Hut locations to close, and ‘Ellen’ cuts ties with senior producers

PR Daily

United Kingdom retail chain Marks and Spencer will lay off roughly 7,000 employees in the next three months, eliminating positions in its stores, regional management and corporate office as the company shifts its business model to accommodate more e-commerce sales. MEASURED THOUGHTS.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

The tech company is allowing employees to work from home through next summer as it braces for longer-term effects of COVID-19 on the workplace and beyond. MEASURED THOUGHTS.

Viral 89

Scale Content Marketing: Employees are the Secret

Sword and the Script

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. The Secret to Scale is Employees. As marketers we instinctively want to put a gate on content as a means to measure short-term impact. The secret to scale is employees. If you enjoyed this post, you might also like: We Should Measure Content Marketing by Relationships . by Frank Strong.

Report: Only 10% have extensive plans for a return to work

PR Daily

As many companies and groups look to engage employees and external stakeholders with regard to the coronavirus crisis, the communicator has become a key player and is starting to receive long-overdue recognition. In terms of demonstrating ROI, the communication function is playing the key role in increasing employee trust within the organization, as well as assuring that external messaging is appropriate to the gravity of the moment.”.

Report 101

Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle

PR Daily

Also: The perks that employees care about, Constellation’s poor communications dings stock price, wisdom from Amazon’s Kristin Graham, how to talk about the economy, and more. MEASURED THOUGHTS. Tanner, 79% of employees suffer some level of burnout. The study breaks down the causes of burnout into this framework: Some stats on companies that have mild burnout: They have a 220% decrease in the probability of highly engaged employees.