Podcast measurement essentials

PR Daily

But as more brands jump into the podcast space they’re asking how they measure results and efficiency. One of the original methods of measurement on radio was providing a telephone number for listeners to call for a special offer. So what method of podcast measurement is most effective?

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. Smarter Ways to Measure Authoritative Content. How To Measure The Effectiveness Of Stories.

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Survey: Measurement, storytelling cited as top weaknesses

PR Daily

A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. A majority of internal communicators, PR professionals, social media specialists and human resources communicators placed “Measuring the impact of your role” at the top. Measuring the impact of your role: 50%.

Vaccine makers share strategy for Omicron variant, what communicators are measuring in 2022, and Best Buy touts employee safety

PR Daily

MEASURED THOUGHTS. A new study from Muck Rack found that 60% of PR pros plan to measure both social media shares/mentions alongside social media engagement. Fifty-seven percent plan to measure their website traffic and 56% plan to measure audience reach.

Guidance for managing employee relations during COVID-19

PR Daily

A lawyer shares advice for engaging employees and protecting your business during these difficult days. When crisis strikes, such as a pandemic, the most important thing employers can do is to plan for employee and customer safety and operational continuity.

Measurement is meaningless without a careful data strategy

PR Daily

Through the first few months of learning the PR/Communications organizational landscape, it was insightful to know that culturally the term “data-driven” was almost always used as a synonym for “measurement” or vice-versa—and not just in the company but in the industry.

How to reimagine your measurement toolkit for the ‘next normal’

PR Daily

In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. Sadly, none of those wonderful benefits are measured by what most people use for metrics these days.

How To Beat Five PR Storytelling Roadblocks

ImPRessions - Crenshaw Communications

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. When considerations collide, storytelling suffers. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling.

32 key takeaways from PR Daily’s Media Relations & Measurement Conference

PR Daily

Purposeful storytelling means creating storylines for those who are most vulnerable. A Better Measurement Matrix: New Ways to Quantify Media Results, Reputation and ROI. Make measurement something that will be a survivor, budgeted for and included. Measurement Media Relations

How to measure the efficacy of your channels

PR Daily

Orangefiery’s Mike Kuczkowski shares how his team worked with a client to quantify the success of various communications channels for messages to employees. But employees weren’t getting that. The post How to measure the efficacy of your channels appeared first on PR Daily.

How are brands defining employee experience in core values statements?

PR Daily

The COVID-19 crisis has led many to claim that 2021 is the year of empathy and the employee experience is under more scrutiny than ever. Yet, is the pivot to place employees at the center of the organization being reflected in publicly available messages about company core values?

Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Employees say that even when leaders push for employees to take time for themselves, sometimes teams won’t follow the directive. As you settle in for the long haul, consider employees’ needs. Here’s a hint: It’s all about your employees.

5 tactics to sidestep common storytelling pitfalls

PR Daily

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up.

What the data says about accelerating change for Black employee experiences

PR Daily

In the past six months, several research studies have benchmarked employee attitudes and recommended how companies can better support diverse employees and improve structural racism, both within organizations and society. Entry-level jobs are a revolving door for Black employees.

How and why you should be measuring reputation in 2020

PR Daily

This year, you’re probably wondering how you can renew your reputation, or how establishing your purpose can help you avoid social and moral disengagement with your customers and employees. ” With audience variation in mind, start with understanding what can be measured.

How the pandemic is revealing the indispensable value of employee communication

PR Daily

Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual. With physical distancing being enforced worldwide, employee communication became the primary way to promote closeness between people in organizations.

Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

PR Daily

Here are today’s top stories: Instacart and Amazon employees strike for COVID-19 protections. Why it’s important: In a time when most communicators, both internal and external, are struggling to keep up with crisis responses, don’t forget the importance of employee communications.

Report: How investing in employees bolsters the bottom line

PR Daily

According to a new report from Accenture , just 35% of C-suite leaders before the pandemic saw themselves as being responsible for the well-being of employees and holistically supporting their needs. In short, employee trust will come at a premium for organizations after the global pandemic. Accenture offers a new model for thinking about the well-being of employees that it calls “Net Better Off.”. Listen to what frontline employees say they need.

Netflix leader defends Chappelle program to employees, US marketers increase diversity in content, and Facebook outlines protections for public figures

PR Daily

While some employees disagree, we have a strong belief that content on screen doesn’t directly translate to real-world harm,” he said. Sarandos’ words also serve as a reminder that making employees feel seen requires more than just increasing diversity on content teams.

Ford to cut 1,000 jobs, Verizon to hire nearly 1,000 WFH employees, and Twitter rolls out ‘Quote Tweet’ feature

PR Daily

Ford to cut 1,000 jobs as Verizon hires nearly 1,000 employees. Why it’s important: As organizations continue to struggle with restructuring plans, do your best to communicate often and transparently with your employees. MEASURED THOUGHTS .

Astellas Pharma’s strong employee culture an antidote to the current crisis

PR Daily

As vice president of communications for Astellas US, Moyra Knight’s team is helping to get the word out to employees, plus the patients, partners and other stakeholders, that Astellas is committed to their health and safety. The company’s vice president of U.S.

Twitter expands COVID-19 policies, Snap reports ad revenue growth, and Lowe’s highlights employees for the NFL Draft

PR Daily

Also: Email is the preferred channel to communicate with employees during the pandemic, Wendy’s offers free nuggets, takeaways from the Ragan community, and more. MEASURED THOUGHTS. 1 channel to reach employees is email.

Adding storytelling to technology in developing ‘Innovation Relations’

PR Daily

RELATED: Joins us in New York City for our Media Relations and Measurement Summit ]. 77% of employees are more loyal to innovative companies. The post Adding storytelling to technology in developing ‘Innovation Relations’ appeared first on PR Daily.

Boyd Gaming lays off 2,500 employees, Apple asks retail employees to WFH, and earned media drives 88% of consumers to websites

PR Daily

Fabricland in Ontario, Canada also mentioned social distancing, but in an effort to inspire consumers to buy its tape measures: Having trouble eye-balling the 6 foot social distancing rule? A tape measure might help. Here are today’s top stories: Boyd Gaming lays off 2,500 employees.

Hasbro and Scrabble association ban slurs, United Airlines might lay off up to 36,000 employees, and 51% of PR pros are burned out

PR Daily

As many organizations’ workforces continue to collaborate remotely, employees’ behaviors are shifting, with analysts predicting that more work-from-home arrangements will remain after the pandemic. MEASURED THOUGHTS.

Activision employees stage fresh walkout, business travelers accept ‘new normal,’ and Apple makes DIY repairs easier

PR Daily

The campaign is a reminder to consider the business strategy behind your anniversary celebrations and to consider how promotions and storytelling can tie into larger objectives for the organization. MEASURED THOUGHTS.

Travel 101

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

The remaining 259 employees will remain with the company to perform “basic operations” such as planning future shows and selling tickets. Bloomberg reported : Cirque expects to emerge from the restructuring process as a leaner entity with about 1,000 employees initially.

Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Why it matters: The current crisis is making executives and communicators scramble to reassemble a new playbook as they engage both employees and consumers and safeguard their brand reputation. Kroger, Walmart and Sam’s Club are asking employees to wear masks to stop the spread of COVID-19.

Airbnb houses Afghan refugees, career advancement for diverse PR pros, and Boeing responds to FAA employee transparency concerns

PR Daily

MEASURED THOUGHTS. A new report from the Diversity Action Alliance (DAA)has found that among promotions of mid-level employees in comms roles, 84% were white. For promotions of low-level employees, 79% were white.

McDonald’s sets threshold for closing indoor dining, Americans want employee vaccine status shared in ads, and Starbucks responds to employee unionization effort

PR Daily

Also: Kate Spade promotes NYC artists’ mental health, Nike gives employees the week off, and Fortnite introduces MLK experience. MEASURED THOUGHTS. Starbucks responds to employee union push. Simply creating employee communication channels is not enough.

T-Mobile responds to massive data breach, employees favor mask mandates at work, and Facebook, TikTok uphold Taliban content ban

PR Daily

MEASURED THOUGHTS. Meanwhile, only 16% said that their employer has required employee vaccinations, despite the 55% of unemployed Americans surveyed who support their employer enforcing a vaccine mandate.

Mobile 126

A Colorado university’s robust storytelling turns heads

PR Daily

Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. It takes more energy, effort and resources to unearth hidden storytelling gems and to mine sources around campus, but the strategy is paying dividends for the school. Here’s what they shared: Ragan: What’s the secret behind your approach to storytelling? Same goes for our video storytelling.

State and local governments require employee vaccinations, influencer marketing spending grows during pandemic, and TN hospital network defends patient lawsuits

PR Daily

Governments announce vaccination requirements for state and federal employees. Several state and federal governments will require vaccinations for employees and health care workers. MEASURED THOUGHTS.

IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more

PR Daily

Public transit use is a key concern for many organizations’ leaders as they try to chart a way back to the office for their employees. Google Maps could be an essential resource for helping your employees find safe ways to return to work in the coming months. MEASURED THOUGHTS.

Kroger lambasts striking workers, 52% of women in PR report experiencing sexual harassment, and NPR addresses employee exodus

PR Daily

Supermarket company Kroger responded to the decision of over 8,000 employees at the company’s King Soopers stores to strike. MEASURED THOUGHTS. Also: Wendy’s celebrates ‘National Roast Day’ on Twitter, Barbie releases Ida B. Wells doll for MLK Day, and more.

Roblox defends partner Chipotle after server crash, employees facing burnout want more time, and Patagonia takes aim at Facebook

PR Daily

MEASURED THOUGHTS. I think it is fair to say [that] companies that are providing flexibility and generous PTO are helping their employees cope with burnout if taking time off is seen as a positive thing in the culture.

SpaceX fires employees who criticized Musk, USA Today responds to reporter dishonesty and top social platforms for small businesses

PR Daily

Here are today’s other top stories: SpaceX reportedly fired employees who spoke out about Elon Musk. SpaceX President and COO Gwynne Shotwell responded with an internal email to employees that shared the firing of the workers who were involved. MEASURED THOUGHTS.

WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

Here are today’s top stories: WeWork to lay off 2,000 employees. Adding to the startup’s woes is news that its employees are complaining of a toxic work environment as well as the announcement that WeWork shuttered 2,300 phone booths across its locations in the United States and Canada because of high levels of formaldehyde. MEASURED THOUGHTS. LinkedIn introduces page features to boost employee engagement. How Target hit the bull’s-eye in employee engagement.

J&J stresses ‘open communication’ after vaccine pause, a quarter of U.S employers provide vaccine access, and Pinterest ends employee NDAs for discrimination claims

PR Daily

MEASURED THOUGHTS. In a new study conducted by Willis Towers Watson, 24% of employers said they are facilitating access to a COVID-19 vaccine, either by “obtaining vaccines to administer to their employees or facilitating access to vaccines through a third party.”

United Airlines celebrates employee vaccination numbers, how viral content can hurt your brand, and Blizzard Activision settles EEOC lawsuit

PR Daily

Here are today’s top stories: United Airlines spotlights employee compliance amid unvaccinated departures. United Airlines made headlines as one of the first businesses to require a vaccine mandate for its employees and the only airline to do so. MEASURED THOUGHTS.