Survey: Measurement, storytelling cited as top weaknesses

PR Daily

A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. A majority of internal communicators, PR professionals, social media specialists and human resources communicators placed “Measuring the impact of your role” at the top. Measuring the impact of your role: 50%.

6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. RELATED: Join us for Ragan's Measurement Workshop: Understanding and Proving ROI ].


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5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. Smarter Ways to Measure Authoritative Content. How To Measure The Effectiveness Of Stories.

5 tactics to sidestep common storytelling pitfalls

PR Daily

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. FREE GUIDE: 10 ways to improve your writing today ]. When considerations collide, storytelling suffers. A dry chronology will bore readers to tears—if they read the piece at all.

How To Beat Five PR Storytelling Roadblocks

ImPRessions - Crenshaw Communications

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. When considerations collide, storytelling suffers. When speaking or writing to promote a business, pretend you’re making a 30-second video.

How to measure the impact of communications during COVID-19

PR Daily

A good measurement strategy is based upon expected outcomes. You outline what effect you hope to have before executing a plan, and then establish systems to measure key performance indicators. This dilemma is the focus of PR Daily’s Media Relations & Measurement Virtual Conference May 14–15. Measurement and PESO. More than ever, communicators must be creative storytellers who can translate numbers into moving narratives that influence decision-makers.

5 tools to help PR pros measure storytelling efforts

PR Daily

PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor. However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task.

How and why you should be measuring reputation in 2020

PR Daily

Yet for all the talk of corporate purpose, and the reputational benefits earned through its pursuit, there is a lack of guidance on how to measure reputation’s existence and value. The key to the art of measuring reputation is knowing your audience—ideally, every single member of your audience. Precisely measuring the opinions held by each individual customer is an intoxicating, futuristic dream for marketing scientists. Tracking: Measurement over time with a focus on trends.

A Colorado university’s robust storytelling turns heads

PR Daily

Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. It takes more energy, effort and resources to unearth hidden storytelling gems and to mine sources around campus, but the strategy is paying dividends for the school. Here’s what they shared: Ragan: What’s the secret behind your approach to storytelling? Same goes for our video storytelling.

Increasing Your Media Coverage Through Storytelling


We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. On Jan.

Once Upon a Time…3 Keys to Good PR Storytelling


In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Measure Your Niche’s Density. Best Practices Featured Storytelling xpotomac

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

MEASURED THOUGHTS. Hill + Knowlton Strategies’ senior research director, Blaine Mackie, published a guide on measurement in a crisis, which focused on finding a longer-term approach to reputation management and redefining success. These moves can increase storytelling and media relations wins—even as branded news and pitches fall by the wayside as COVID-19 information continues to dominate headlines.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

MEASURED THOUGHTS. LinkedIn released a survey that revealed that most digital marketers (77%) measure ROI within the first month of their organizations’ sales cycles—and, by doing so, miss the true value of their efforts. More than half (52%) of marketers know their sales cycles are at least three months long, so much of the ROI measured doesn’t include leads that converted into customers.

5 websites that will sharpen your storytelling

PR Daily

One of the many hats PR engineers wear is storyteller. How do we stay up to date with the latest industry ideas on persuasive storytelling. Here are five sites that'll sharpen your storytelling: 1. This blog tells how to streamline your content creation, measure success and write authentic, branded stories. CONFERENCE: Join us McDonald's headquarters to learn how to use storytelling to drive employee and customer engagement. ].

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

MEASURED THOUGHTS. Tap into Tailwind to expand and measure your reach on Pinterest and Instagram. Also: COVID-19 is disproportionately affecting diverse employees, Twitter UK taps ‘BBC Dad’ in new ad, BarkBox launches ‘Home Alone’ tribute merchandise, and more.

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

MEASURED THOUGHTS. Content Marketing COVID-19 Crisis Communications Daily Scoop External Communications Leadership Communications Marketing Measurement Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

4 things your content must do in 2019

PR Daily

The experts at the Brand Storytelling Conference at Disneyland , Sept 19–20 in Anaheim, California, understand that powerful narratives are the answer. Content Marketing Employee Engagement Internal Communications Marketing Measurement Social Media Storytelling Writing & EditingJoin experts at Disneyland and discover how to tell stories that break through the noise and get business results.

10 word pairs with slightly different meanings

PR Daily

Accuracy is the degree to which an estimated measurement or a predicted result matches the actual extent or outcome, or, in the context of aiming, how close a projectile or an effect (such as a laser beam) comes to an intended target. Mark Nichol is a writer and editor for Daily Writing Tips.

5 helpful hints for writing at night

PR Daily

or earlier to write unless you really want to do that.). I also know that many writers are either parents of young children or night owls who—for a variety of perfectly sensible reasons—can't possibly write in the morning. If you must write in the evening, here are five suggestions: 1. Declare your writing time, and let everyone know about it. I suggest you devote at least 15 minutes to writing and absolutely no more than 60. If your writing time is 7 p.m.

Measurement: Why Business As Usual Just Doesn’t Cut It

Waxing UnLyrical

If you can’t measure it, you can’t manage it.” ~ Peter Drucker. I measure. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Measure? THAT you can measure against. Still measuring your company’s “likes” on Facebook and followers on Twitter? Find a way to measure engagement instead. Just like for-profit businesses, non-profits should be measuring too. Guest Post by Scott Kaminski. “If

7 steps to accelerating your writing

PR Daily

Most of them observed that editing or revising takes much more time than writing—a sentiment I echo heartily. A third said: "I—or anyone—can write crap as fast as I can type…" (I don't think she realizes how many people struggle with producing a crappy first draft, for all the reasons I outline here.). We all have our own grounds for wanting to write faster. The faster they can write, the more they can earn. Writing is no different. Writing is no different.

2021 trends CMOs are watching

PR Daily

Relying on measurement to improve customer experience. Crisis Communications Leadership Communications Marketing PR Industry Storytelling Visual & Video Communications Writing & Editing

Trends 163

3 tips to catapult your B2B content and news past the noise

PR Daily

Show the evidence, but let people—not data, products or technology—be your storytellers. With these three tips, business communicators can use their purposeful storytelling to connect meaningfully with decision-makers who matter to their organization’s growth. Content Marketing Executive Communication Measurement PR Industry Storytelling Writing & Editing

B2B 131

How to Create Compelling Thought Leadership Content — and How Your PR Staff Can Help Blog

A common mistake is to interview thought leaders and write about whatever they talk about, but their favorite topic may not support a company goal. Write well. Because executives are incredibly busy, they prefer concise writing. Measure results.

11 predictions for 2021 from PR insiders

PR Daily

For PR and communications pros, that means being able to show results with robust and reliable measurement. COVID-19 Crisis Communications Executive Communication Leadership Communications Marketing PR Industry Storytelling The Workplace Visual & Video Communications Writing & Editin

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Communication Strategy Creative Storytelling Mary WascavageGuest Post by Mary Wascavage.

3 keys to simple, succinct and clear communication

PR Daily

When it comes to writing, there’s beauty in the basics. How will you know when you’ve succeeded (measurement)? CIPR Inside demonstrates the “what” and “how” of communication measurement. Write in active voice.

ICON Recap: Alice Randall on Storytelling and the Influence of African-Americans in Country Music


She also gave a presentation on storytelling at Tuesday morning’s General Session, with a peek behind the scenes of the country songwriting business in Nashville and an introduction to an a cappella performance by Nashville-based recording artist Alison Russell. With more than 30 recorded songs and four published novels, Randall is credited with being the first African-American woman to write a No. I write about what matters to me — that I also think matters to other people.

MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

MEASURED THOUGHTS . Also: Marvel Studios pays tribute to Chadwick Boseman, United Airlines waves change fees for life, Pinterest pays $90M to exit office building lease, and more.

4 ways OKCupid handles media relations during COVID-19

PR Daily

At the core, all communication and media professionals are storytellers,” Kaye says. You don’t have to send hundreds or thousands of survey questions to get data that supports storytelling effort. Though Kaye says there isn’t “one fix” for pivoting storytelling efforts to align with COVID-19 coverage, PR pros should start by making sure the content pitched is “hyper-relevant to the times.”. Finding stories in your data can lead to big earned media wins.

Businesses close for global climate protests, Facebook’s new ad formats, and major brand communicators offer storytelling lessons

PR Daily

MEASURED THOUGHTS. Brian Pittman reports from Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California, about how to put feeling into your storytelling. The post Businesses close for global climate protests, Facebook’s new ad formats, and major brand communicators offer storytelling lessons appeared first on PR Daily.

Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

PR Daily

MEASURED THOUGHTS . Have your storytelling efforts shifted during COVID-19 and as your organization responds to the nationwide movement for racial equality and inclusion? Survey findings will be released at Ragan’s Brand Storytelling During a Crisis Virtual Conference, Aug.

Can corporate communications stay in the spotlight post-COVID?

PR Daily

By nearly every measure, 2020 has been a terrible year for agencies and marketers. COVID-19 Crisis Communications Executive Communication Leadership Communications Marketing PR Industry Storytelling Writing & Editing

Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

PR Daily

MEASURED THOUGHTS. Do you use the metric “Share of Voice” to measure your efforts? Do you use Share of Voice (SOV) to measure your campaigns and messages? Branding Content Marketing Crisis Communications External Communications Leadership Communications Marketing Measurement Media Relations Morning Scoop PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

MEASURED THOUGHTS. We asked if you’re responsible for your organization’s business continuity plan, and 25% of you said you’re on the team that writes the strategy. Another 25% of you advise the team that writes the plan, but nearly 38% of you aren’t involved with your organization’s contingency plan—and nearly 13% say there is no plan. Are you part of the team writing your organization's business continuity plan?

Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Download our 2020 Corporate Communications Benchmark Teaser now to discover how you measure up.

Purpose-driven communication is hard: ‘There are no short-cuts’

PR Daily

Underlying the multiple, momentous challenges communicators have been grappling with for the past six months is the imperative to speak truth through storytelling to identity and amplify the very purpose of an organization.

Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. For those of you who write content for your company–when was the last time you actually spent time with the products or services you were writing about? This is high, high quality brand storytelling folks.

ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

PR Daily

Here is a complete list of all winners where you will find more-detailed write-ups on their successes. Content Marketing Employee Engagement Leadership Communications Marketing Measurement Media Relations PR Daily Awards PR Industry Storytelling