5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. A majority of internal communicators, PR professionals, social media specialists and human resources communicators placed “Measuring the impact of your role” at the top. Measuring the impact of your role: 50%.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. RELATED: Join us for Ragan's Measurement Workshop: Understanding and Proving ROI ]. Learn more about best practices for brand storytelling during the COVID-19 crisis and more by joining Ragan’s Brand Storytelling During a Crisis Virtual Conference Aug.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. Smarter Ways to Measure Authoritative Content. How To Measure The Effectiveness Of Stories.

5 tactics to sidestep common storytelling pitfalls

PR Daily

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up.

How To Beat Five PR Storytelling Roadblocks

ImPRessions - Crenshaw Communications

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. When considerations collide, storytelling suffers. When speaking or writing to promote a business, pretend you’re making a 30-second video.

How to measure the impact of communications during COVID-19

PR Daily

A good measurement strategy is based upon expected outcomes. You outline what effect you hope to have before executing a plan, and then establish systems to measure key performance indicators. This dilemma is the focus of PR Daily’s Media Relations & Measurement Virtual Conference May 14–15. Measurement and PESO. More than ever, communicators must be creative storytellers who can translate numbers into moving narratives that influence decision-makers.

5 tools to help PR pros measure storytelling efforts

PR Daily

PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor. However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task.

A Colorado university’s robust storytelling turns heads

PR Daily

Campus communication might not be a high-profile beat, but storytelling gold awaits those who dig beyond the often-prosaic crust of academia. It takes more energy, effort and resources to unearth hidden storytelling gems and to mine sources around campus, but the strategy is paying dividends for the school. Here’s what they shared: Ragan: What’s the secret behind your approach to storytelling? Same goes for our video storytelling.

Increasing Your Media Coverage Through Storytelling

PRSay

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. On Jan.

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

MEASURED THOUGHTS. Hill + Knowlton Strategies’ senior research director, Blaine Mackie, published a guide on measurement in a crisis, which focused on finding a longer-term approach to reputation management and redefining success.

Crisis 103

Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Measure Your Niche’s Density. Best Practices Featured Storytelling xpotomac

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

MEASURED THOUGHTS. Content Marketing COVID-19 Crisis Communications Daily Scoop External Communications Leadership Communications Marketing Measurement Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

MEASURED THOUGHTS. LinkedIn released a survey that revealed that most digital marketers (77%) measure ROI within the first month of their organizations’ sales cycles—and, by doing so, miss the true value of their efforts. More than half (52%) of marketers know their sales cycles are at least three months long, so much of the ROI measured doesn’t include leads that converted into customers.

5 websites that will sharpen your storytelling

PR Daily

One of the many hats PR engineers wear is storyteller. How do we stay up to date with the latest industry ideas on persuasive storytelling. Here are five sites that'll sharpen your storytelling: 1. This blog tells how to streamline your content creation, measure success and write authentic, branded stories. CONFERENCE: Join us McDonald's headquarters to learn how to use storytelling to drive employee and customer engagement. ].

4 ways OKCupid handles media relations during COVID-19

PR Daily

At the core, all communication and media professionals are storytellers,” Kaye says. You don’t have to send hundreds or thousands of survey questions to get data that supports storytelling effort. Finding stories in your data can lead to big earned media wins.

United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese

PR Daily

MEASURED THOUGHTS. Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Employee Engagement External Communications Marketing Measurement Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & EditingAlso: Nike aims for half of its revenue to come from online sales, a humorous look at social media management through Bingo, Qantas offers up its retired drink carts, and more.

Measurement: Why Business As Usual Just Doesn’t Cut It

Waxing UnLyrical

If you can’t measure it, you can’t manage it.” ~ Peter Drucker. I measure. Perhaps more importantly, the measurements I use directly align with the business goals of my company. Measure? THAT you can measure against. Find a way to measure engagement instead.

MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

MEASURED THOUGHTS . Also: Marvel Studios pays tribute to Chadwick Boseman, United Airlines waves change fees for life, Pinterest pays $90M to exit office building lease, and more.

4 things your content must do in 2019

PR Daily

The experts at the Brand Storytelling Conference at Disneyland , Sept 19–20 in Anaheim, California, understand that powerful narratives are the answer. Content Marketing Employee Engagement Internal Communications Marketing Measurement Social Media Storytelling Writing & EditingJoin experts at Disneyland and discover how to tell stories that break through the noise and get business results.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? I think brands will need to become story makers as much as storytellers. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ].

3 tips to catapult your B2B content and news past the noise

PR Daily

Show the evidence, but let people—not data, products or technology—be your storytellers. With these three tips, business communicators can use their purposeful storytelling to connect meaningfully with decision-makers who matter to their organization’s growth. Content Marketing Executive Communication Measurement PR Industry Storytelling Writing & Editing

B2B 131

Hasbro and Scrabble association ban slurs, United Airlines might lay off up to 36,000 employees, and 51% of PR pros are burned out

PR Daily

MEASURED THOUGHTS. We asked what you consider the biggest measurement myth that challenges your efforts to prove ROI, and nearly 45% of you said believing you can’t prove PR wins remains a top obstacle.

5 helpful hints for writing at night

PR Daily

or earlier to write unless you really want to do that.). I also know that many writers are either parents of young children or night owls who—for a variety of perfectly sensible reasons—can't possibly write in the morning. If you must write in the evening, here are five suggestions: 1. Declare your writing time, and let everyone know about it. I suggest you devote at least 15 minutes to writing and absolutely no more than 60. If your writing time is 7 p.m.

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

MEASURED THOUGHTS. Content Marketing Crisis Communications Executive Communication Measurement Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

7 steps to accelerating your writing

PR Daily

Most of them observed that editing or revising takes much more time than writing—a sentiment I echo heartily. A third said: "I—or anyone—can write crap as fast as I can type…" (I don't think she realizes how many people struggle with producing a crappy first draft, for all the reasons I outline here.). We all have our own grounds for wanting to write faster. The faster they can write, the more they can earn. Writing is no different. Writing is no different.

7 PR lessons from ‘Hamilton’

PR Daily

It’s what drives him to write, fight for justice, defend his clients and build the nation to match his vision. Repeat this to yourself as necessary when writing press releases, crafting pitches, compiling social media messages or drafting scripts for upcoming video content.

Film 171

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

MEASURED THOUGHTS. We asked if you’re responsible for your organization’s business continuity plan, and 25% of you said you’re on the team that writes the strategy. Another 25% of you advise the team that writes the plan, but nearly 38% of you aren’t involved with your organization’s contingency plan—and nearly 13% say there is no plan. Are you part of the team writing your organization's business continuity plan?

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Communication Strategy Creative Storytelling Mary WascavageGuest Post by Mary Wascavage.

Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

PR Daily

MEASURED THOUGHTS. Do you use the metric “Share of Voice” to measure your efforts? Do you use Share of Voice (SOV) to measure your campaigns and messages? Branding Content Marketing Crisis Communications External Communications Leadership Communications Marketing Measurement Media Relations Morning Scoop PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

NYSE reopens with 25% of staff, ?Some Good News? acquisition takes heat, and Pizza Hut celebrates grads

PR Daily

The trading floor looks very different, however, with safety measures in place and only a portion of its staff present. MEASURED THOUGHTS.

Businesses close for global climate protests, Facebook’s new ad formats, and major brand communicators offer storytelling lessons

PR Daily

MEASURED THOUGHTS. Brian Pittman reports from Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California, about how to put feeling into your storytelling. The post Businesses close for global climate protests, Facebook’s new ad formats, and major brand communicators offer storytelling lessons appeared first on PR Daily.

3 keys to simple, succinct and clear communication

PR Daily

When it comes to writing, there’s beauty in the basics. How will you know when you’ve succeeded (measurement)? CIPR Inside demonstrates the “what” and “how” of communication measurement. Write in active voice. Crisis Communications PR Industry Storytelling Writing & EditingAs word counts grow, your readers’ concentration and comprehension will slow. Try these tips to keep content nice and tidy.

10 imminent changes and challenges for communicators to anticipate

PR Daily

If you can’t identify these sources, you cannot measure risk and reward. COVID-19 Crisis Communications Executive Communication PR Industry Storytelling Writing & Editing

‘The Simpsons’ debuts with diversity pledge, Cream of Wheat drops Black chef in rebrand, and Amazon highlights SMB’s for Prime Day

PR Daily

MEASURED THOUGHTS. We asked if you’re listening (or producing) podcasts, and nearly 41% of you listen to the audio storytelling format, with nearly 38% of you saying you don’t now listen to them, but you want to.

SMB 85

Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash

PR Daily

MEASURED THOUGHTS. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Also: Baskin-Robbins receives delicious PR from a viral video, the limits of voice search, Express to close 100 stores as it restructures, and more.

Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and 51% distrust news media outlets

PR Daily

RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. MEASURED THOUGHTS. Branding Content Marketing COVID-19 Crisis Communications Daily Scoop Employee Engagement Executive Communication Leadership Communications Marketing Measurement Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

He announced his resignation in a Facebook post, writing that it’s a “time for recokoning for the nation and my industry.”. Merely committing to being better isn’t enough—and organizations that don’t implement meaningful measures now risk losing top talent as well as stakeholder trust.

Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping

PR Daily

Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more. Pinterest is jumping on the video storytelling bandwagon, imitating other social media platforrms with “ Story Pins.”.

The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content

PR Daily

MEASURED THOUGHTS . Brand Journalism Content Marketing COVID-19 Crisis Communications Daily Scoop Executive Communication Leadership Communications Marketing Measurement Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & EditingAlso: Ford and Disney team up on historic product launch, Facebook refuses to budge amid advertiser boycott, shift your attention to increase productivity, and more.