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How to Engage and Empower Your ZEOs

PRSay

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. There needs to be a paradigm shift in mindset and approach from older generations in how they connect and collaborate with Gen Z.

How To 162
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How to Engage and Empower Your ZEOs

PRSay

In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. There needs to be a paradigm shift in mindset and approach from older generations in how they connect and collaborate with Gen Z.

How To 139
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The Power of Local Knowledge: Why Product Development Should Start with Listening to Your Community

Stern + Associates

At the SAFElab , where Patton is the founding director, social workers and local residents join Patton and his team to add context to social media messages, which helps programmers build algorithms that interpret messages correctly. Through keynote presentations, interactive workshops and as an advisor to AI companies Kai.ai

Local 101
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The 22 Responsibilities of PR and What They Entail

Onclusive

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. How do you know what’s working?

Training 195
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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

In many cases they support a path to a market leadership position. Here’s how it works. Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. Create a leadership positioning. Influence buyer decisions.

B2B 334
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Developing your content strategy to become a trusted expert

Onclusive

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? Another effective strategy is localizing your content. Elizabeth Barrett.

Strategy 418
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This Is What You Need to Know About Becoming a Leader Today

PRSay

Blythe Campbell, APR , will lead PRSA’s new Leadership Communication Certificate Program , which starts on Aug. Among other action items, participants will learn to inspire employees, manage operations, meet organizational challenges and strengthen their teams’ communications with crucial stakeholders.