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Executive Leadership: Shifting Focus from Outside to Inside

PRSay

As senior-level PR and marketing professionals, we’ve spent much of our careers focusing on appearances — helping clients make decisions about what they should say, wear, do, sell, promote and write. Executive leadership begins, though, with looking on the inside. All of us have had inappropriate thoughts and feelings because we are human.

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How to Conduct PR Research Ethically – Marcia DiStaso

Ethical Voices

My research has historically focused on social media, financial communications, and investor relations. So we would try to figure out how we could go through and coach people to write the survey instruments in a way that was grounded in ethical principles of research. And it’s customers, it’s employees.

Ethics 92
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I do a lot of work in fintech – and all those vendors have financial professionals on staff.

Analysis 142
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How to Effectively Work With Contractors to Grow Your PR Business

Solo PR Pro

Think about the time investment, how frequently you will need help and consider your bottom line to determine what type of worker best fits the bill. There are a variety of sources for finding employees and subcontractors, many of which are completely free to use, such as Indeed , LinkedIn and even your own Facebook Business page.

How To 58
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Will 2024 be a good year for internal comms? [PR Tech Sum 55]

Sword and the Script

In other words, rather than a vehicle for upper management to stay in touch with employees, these roles are evolving into consultative positions that help other employees understand the market, the buyer and get the message right. Here’s the list of companies I’m watching and here’s how to get on my radar if you are a vendor. >>>

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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever.

Internal 147
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How to Prepare a PR Crisis Plan

Prohibition

Here’s how to put your plan together, what to remember and how you can access specialist support. Your employees and stakeholders could be made to look incompetent or immoral. Before you can plan how to respond to a crisis you have to know what constitutes a crisis and then tailor your plan accordingly.

Crisis 62