Waxing UnLyrical

DECEMBER 20, 2012

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. They are a service business. One that could have a vibrant Facebook community, if they could just get to that point. It is a new business with no name recognition apart from the founders… and that too, just in their industry.

Community 93

Community Facebook How To Web 93

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. Facebook reels have been gaining traction recently as the platform mirrors the short-form content trend popularised by TikTok, following success on Instagram. Facebook becomes the customer service go to for consumers.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. Facebook reels have been gaining traction recently as the platform mirrors the short-form content trend popularised by TikTok, following success on Instagram. Facebook becomes the customer service go to for consumers.

Social Media 62

Social Media Trends Media Instagram 62

The Proactive Report

NOVEMBER 21, 2022

The more you know about your customers, clients, employees, and competitors, they better your planning will be. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. Small Business Version. Some people do it just to be considered urbane and cool.

Social Media 162

Social Media Media Analysis Data 162

Critical Mention

APRIL 13, 2020

Federico’s Pizza Takes Out Loan to Pay Employees. The restaurant is owned by two brothers who decided they would do everything in their power to take care of their 20 employees: that included taking out a $50,000 line of credit to pay the staff even as business slowed.

Media 111

Media Analytics Healthcare Crisis 111

Konnect Agency

MARCH 31, 2020

Lead with your values and communicate with employees often; your employees are people and they’re on edge about what the future holds. Focus PR services and social media messaging on supporting the community, healthcare workers/first responders and small business.

Resources 85

Resources Crisis Healthcare Creativity 85

Communications Conversations

MAY 20, 2020

” According to Salesforce, this is a “series for senior executives, small business leaders, and those in between.” But, in each episode are thoughtful, in-depth interviews with J&J employees, health care professionals and external thought leaders, scientists and academics. Most run around 50 minutes.

Journalism 148

Journalism Brand Branding Interviews 148

Solo PR Pro

MAY 17, 2022

From temp to small business owner. For Daria, while the internet completely changed the game and made some aspects of running her business easier, social media is a tool to be used judiciously. In fact, Steigman Communications has never had a Facebook page. She did start a blog in 2008, though. Understand your why.”.

Meeting 98

Meeting Agriculture Energy Travel 98

Waxing UnLyrical

FEBRUARY 24, 2014

That’s the focus of this week’s roundup: overcoming obstacles (and after reading this post, you may be able to identify some of these in your own business). Facebook Advertising on a Small Budget. Why: Developing a budget for Facebook Ads is daunting to most small businesses. Appreciation.

Small Business 75

Small Business Advertising Advertising SEO 75

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. Use gentle humor to outline business challenges. Recognize employees. Build a community. It’s all about video. Tell customer stories.

B2B 170

B2B Social Media Media Education 170

Cision

AUGUST 25, 2015

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but it’s a challenge to stay on top of it when you have so much else going on in running your small business. You likely don’t need 40 hours a week of help, so you can scratch “full-time employee” off your list.

Social Media 120

Social Media Media Internal International 120

PR 20/20

DECEMBER 29, 2016

This guide explains how small businesses can—and should—take advantage of the opportunities that social media has to offer to help grow and enhance their business. It’s not enough for businesses to post promotions and discount codes on their websites in the hopes that audiences will stumble across it. Meet Your New Blog.

Small Business 51

Small Business Social Media Employee Tools 51

PRSay

JANUARY 6, 2021

Having negative issues come out this way is far better than having employees leave because of them, or worse, having the issues make headlines, as happened recently with Ubisoft and Washington’s NFL team. After all, a 2011 Nielson survey found that “trying to sell me something” was the third leading cause of unfriending on Facebook.

Communications 199

Communications Viral Fashion Public Affairs 199

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. Take Facebook, for instance. Instead of whisking users away to your website, they have a “checkout on Facebook” option. Small businesses are leading the pack, using social media to establish a brand presence (44%) and generate revenue (41%).

Social Media 87

Social Media Media Mobile SEO 87

Cision

MAY 18, 2016

How do you approach communication strategy for a large enterprise company versus a small startup? The main focus here is the available resources, as well as the connection between different groups (management, employees, vendors, clients). What are some of the biggest communication mistakes brands make?

Corporate 159

Corporate Groups Local Enterprise 159

Communications Conversations

MARCH 29, 2019

From helping communicate “the move” – when Sleep Number’s corporate employees moved from their Plymouth HQs to downtown Minneapolis – to hosting IG-live sessions at the Super Bowl, Jordan is building a great foundation for a well-rounded comms career. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. Your customers could make their displeasure known on your Facebook page and Twitter feed. For example, a customer gets angry about an error in billing or service and posts a complaint on Facebook or Twitter. ? An intermediate crisis.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 7, 2022

A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Careful planning can help managers identify signs of deterioration (low productivity, high absenteeism) in their employees. Personnel matters.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Ethical Voices

APRIL 3, 2023

I can put it on Google or Facebook, but how could I spend it with you and get a little more impact? We really do bend over backwards, and our board and our team is really on board with bending over backwards for the small business owner and the rest can take care of itself. And 75% of them are ones I hadn’t even noticed.

Ethics 79

Ethics Privacy Data Financial 79

ImPRessions - Crenshaw Communications

JUNE 12, 2020

Comcast has committed $100 million over five years in grants to equal justice groups and support for small businesses owned by people of color. Yet businesses continue to fall short when it comes to diversity, equity and inclusion (DEI) in the workplace. Facebook went from having a three percent black workforce to 3.8

Technology 248

Technology Company Enterprise Community 248

Journalistics

APRIL 17, 2013

It’s the essence of the strategies behind American Express’ OpenForum , which provides news and information for small businesses on par with Inc. Remember that time when you almost went out of business? What about that one employee you have that does something amazing outside of work? How did the company get started?

Brand 52

Brand Branding Media Local 52

PR Conversations

OCTOBER 11, 2018

Name me one person with 12 weeks to live who would regret having not spent more time PR’ing/lawyering/accounting/running a small business…you get my drift. Similarly within organisations, thousands of employers support employee volunteering and other community projects. Wouldn’t the world be a better place?

Communications 104

Communications Community Measurement Study 104

The Stalwart Blog

APRIL 26, 2020

Thanks to Steve Smith of Growth Source Coaching for having me on this Facebook live broadcast courtesy of the Lake Forest Chamber of Commerce. Steve Smith: Good afternoon, and welcome to Open for Business. This show is basically focused on providing a voice to the small business community. We do consult for that.

Crisis 78

Crisis Local Facebook Social Media 78

Cision

AUGUST 26, 2015

Interesting test of Facebook content shows longer form content may win. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? He helps businesses grow their revenue. Facebook is what matters now that social has surpassed search as a traffic source: [link].

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

NOVEMBER 20, 2017

I manage our social media platforms which include Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. In correlation with our business goals I come up with our paid social strategy, which is constantly evolving. That includes writing content, monitoring and paid strategy and execution. Video is another aspect of my job.

Meeting 0

Meeting Social Media Employee Pinterest 0

MaccaPR

JUNE 3, 2014

Our move to inbound marketing meant emails that took, say, 10 employees several weeks could now be coordinated and highly-targeted by just 2-3 people in a week.". is to attract small business owners. ” It''s a popular topic among our small business owner audience. Deluxe has promoted it really well. "I

Marketing 91

Marketing Small Business Interviews Internal 91

Critical Mention

OCTOBER 24, 2019

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

MAY 5, 2016

Whoever it was that approved my membership to the Counselor’s Academy group on Facebook – probably when I was the director of PR for Vocus – thank you! As for the many solos, duos and small PR firm owners – I’ve read many of your posts and commentaries over the course of the years. To my future employees.

Blogging 60

Blogging Content Marketing B2B Social Media 60

PR Fuel

OCTOBER 30, 2018

or “Share this email marketing list on Facebook!” If they’re already on Facebook, they most likely won’t take the time to truly check out your site (see above). Facebook lets you build a page on your profile for an Email Signup, so take advantage of it. For example, if you say “Sign up for my email newsletter through Twitter!”

Communications 40

Communications Pitching Writing Social Media 40

Contently - Strategy

DECEMBER 29, 2022

Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business. Encourage employees to share the content asset across their social and professional networks for broader distribution (assuming higher engagement is the goal).

eBook 145

eBook Product Launch Software Internal 145

PR for Anyone

OCTOBER 20, 2021

Introduce your newest employee. Welcome a new business in the community. Do a Live video on Facebook or LinkedIn. Take a picture of your workspace, office, or co-workers. Interview a customer. Post a #TBT (throwback Thursday). Post a fill-in-the-blank question. Share your favorite place in the community. Post something seasonal.

How To 130

How To Video Interviews YouTube 130

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 16) Joe Pulizzi.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

How much do we forget this when a crisis happens to our company or business? Every time a scandal breaks out concerning Facebook, there’s never any formal apology or explanation from Zuckerberg and team. Consumers and members of the media like to know who they are doing business with. Just excuses and misdirection.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Every employee needs media training. Creative employee communications.

Marketing 174

Marketing Employee Content Marketing Training 174