Agility PR Solutions

NOVEMBER 8, 2020

As a public relations exercise, new employees and new customers want to be sure that working with you and shopping with you will […]. In these troubled and turbulent times we find ourselves in, making your business safe and secure is not only good for you financially, but it’s good for your reputation as a business.

Exercises 85

Exercises Financial Employee Reputation 85

ImPRessions - Crenshaw Communications

OCTOBER 18, 2016

What does the recent Nobel Prize have to do with good public relations agency business practices? It’s easy to think that the only motivation needed to enter into a public relations agreement is proper monetary compensation. Could an agency exercise more control over the agreement if multiple risk factors occur at once?

Publicity 120

Publicity Product Launch Construction Exercises 120

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

5W PR

DECEMBER 14, 2023

While public companies will feel the most direct impact, most of these enterprises employ a vast supply chain of privately owned, third-party software vendors. Tabletop exercises can help simulate real incidents and prepare employees for effective responses. Update protocols and familiarize leaders with their roles.

Company 78

Company Government Enterprise Exercises 78

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Public faith in many institutions – organized religion, Congress, and the news media — has eroded over four decades. military has enjoyed a fairly consistent upswing in public confidence since the 1970s. We specialize in messaging to those very stakeholders, especially employees, partners, and customers.

Leadership 156

Leadership Corporate Energy Government 156

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103

Company Employee Case Study Strategy 103

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide". Sometimes they are unpleasantly insensitive, sometimes, they are so empathetic that they become a public reference for the proper communication of negative news.

Reputation 52

Reputation Company How To Employee 52

5W PR

JULY 27, 2020

Since 1984, companies were urged to use gamification to improve employee engagement and get workers to more clearly define their goals. It was viewed as a novel way to keep score and get more frequent feedback from employees. A different survey by TalentLMS said most employees like gamification.

Exercises 97

Exercises Software Employee Training 97

PRSay

OCTOBER 16, 2020

Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co., which is one of many companies giving employees time off to vote.

Communications 201

Communications Nonprofit Employee Local 201

The Hoyt Organization

SEPTEMBER 18, 2023

Most leaders have had to revamp policies to meet employee demands for friendlier and more flexible workplaces. Employees will pay attention to your decisions and how you respond to various scenarios. While some employees can sail through hard times easily, others are deeply affected and take a long time to recover.

Employee 102

Employee Leadership Exercises Policies 102

Sword and the Script

AUGUST 8, 2023

Here are some of the benchmarks: SaaS companies have an average of 38 active case studies in use; Most case studies are between 500-1,000 words in length; Case studies take an average of 12 hours each to produce; One in ten (10%) case studies are not approved by the customer for publication. Case studies make for excellent blog posts too.

Case Study 122

Case Study Study Company B2B 122

PR in High Definition

FEBRUARY 25, 2022

Facebook sceptics might think that the ‘Meta’ rebrand is merely an aesthetic exercise in an attempt to cover up a string of wrongdoings. But in the case of Facebook (and many other rebrands, which I’ll come onto), it can also be a reputation reshaping exercise, which brings me to the question, is a rebrand enough to save a reputation?

Reputation 62

Reputation Exercises Employee Facebook 62

PR for Anyone

JUNE 12, 2020

A great exercise is to just sit down and lay this out. If you have a team, employees, or advisory board, work on this with them so you all are on the same page as to your message, your beliefs, and your core values. Watch the video above and/or read the transcript below of this week’s Free Publicity Friday PR Tip.

Exercises 130

Exercises Employee Corporate Internal 130

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

PRSay

SEPTEMBER 10, 2020

But public relations doesn’t have such a provision, which means that practitioners much decide whether or not to help a particular organization build, grow and protect its reputation. With today’s CEO activism, there’s a chance that a vocal executive’s views may run counter to employees, agency staff or other clients.

Ethics 133

Ethics Policies Guidelines Employee 133

PR Conversations

OCTOBER 27, 2023

15 years have passed and while some aspects remain surprisingly at the forefront of our conversations of today, others seem to have vaped into the background and therefore taking a second to reflect on them is a valuable exercise. I believe we have to identify publics from their own perspectives.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Deirdre Breakenridge

APRIL 29, 2019

This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. For many, media relations is just an exercise in exporting a spreadsheet of contacts and hitting the send button. 2) Truly study the media.

Survey 377

Survey Media Relations Media Ethics 377

PRSay

JUNE 28, 2022

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. As a result, what the public perceives as misleading information undermines the credibility of the information that follows, even if it’s accurate. But as experience shows, initial reports are often wrong.

Conference 180

Conference Crisis Training Public Affairs 180

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. The benefit is a direct and sustained relationship with publics.

Publicity 79

Publicity Community Pinterest Reputation 79

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. So how does a company handle a corporate crisis in today’s world?

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Stephen Waddington

MAY 19, 2019

In marketing, media and public relations we work in an always on environment, often as an intermediary between stakeholders with very different expectations. Two years ago, Sarah Hall and I investigated the issue of mental health in public relations for a #FuturePRoof report published by the PRCA. Mental health is no longer a taboo.

Policies 60

Policies Exercises Resources Employee 60

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Not all startups understand how best to take advantage of an investment in public relations. In general, startups make great PR clients — especially those with a story to tell. Bad timing.

Agency 205

Agency Pitching Internal International 205

NewsWhip

SEPTEMBER 19, 2019

As a result, a number of companies have responded by increasing mental health benefits and even creating initiatives dedicated to assisting their employees along their mental health journeys. Starbucks made headlines the first week of September with their announcement of mental health services as a new employee benefit.

Web 68

Web Exercises Employee Viral 68

PR in High Definition

MARCH 27, 2024

Firstly, public perception. Crisis comms is not a box ticking exercise, and a plan should not sit on a shelf gathering dust. That was the first answer when panellists were asked about some of the common comms challenges faced in the cybersecurity sector. But seriously, what are some of the key challenges? Living and breathing the plan.

Crisis 71

Crisis Internal International Crisis Communications 71

Contently - Strategy

JANUARY 26, 2023

6 Steps to Creating High-Performing Thought Leadership Campaigns Content teams workshop thought-leadership narratives using a similar process to the one used to develop content marketing and public relations (PR) ideas. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees.

Leadership 126

Leadership Content Marketing Healthcare Google 126

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

APRIL 5, 2018

My team and I love working with tech startups, especially those with a few years under their belt (and a round or two of financing) who are prepared to make the most of a public relations agency partnership. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch.

Pitching 174

Pitching Enterprise Exercises Agency 174

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

And with public confidence in our institutions eroding, we’ve seen CEOs from major companies take on the president and his allies on combustible issues, or even start to try to bridge our national divide. Just as consumers have learned to exercise their buying clout, so have large advertisers. Nothing is worse than a flip-flop.

Corporate 149

Corporate Policies Privacy Construction 149

Barokas

MAY 31, 2018

In the age of nearly constant public relations nightmares (we’re looking at you, Facebook ), any PR person worth their salt knows the value of a good crisis communications plan. To be clear, the client knew all along that this was an exercise – otherwise, we would have had some explaining to do. Credit: WiffleGif. Remember your role.

Crisis 74

Crisis Exercises Employee Crisis Communications 74

PRSay

SEPTEMBER 21, 2020

We have every right to feel the way we feel and to exercise our right to peacefully protest. And, along the way, they’re [learning] what they should eventually say and do when they go public with an announcement. Ahead of her keynote speech on Oct. Silence is not always an indicator of not caring.

System 157

System Conference Exercises Resources 157

Stephen Waddington

MAY 15, 2019

High performing organisations recognise the need to support employees in managing mental health and wellbeing but individuals must also take personal responsibility. Two years ago Sarah Hall and I investigated the issue of mental health in public relations for a #FuturePRoof report published by the PRCA.

Policies 60

Policies Insurance Insurance Employee 60

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. These student employees add value and voice to all PR teams, and we hope they reap as many benefits as we do. The best part?

Internal 120

Internal International Exercises Ethics 120

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Last week we shared best practices for delivering bad news, but sound public relations techniques are also effective for amplifying good tidings. This efficient automation allows for the tech-driven pizza delivery company’s human employees to focus on menu-planning, marketing and other company business.

Airlines 147

Airlines Insurance Insurance Viral 147

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.”

Blogging 170

Blogging Writing Creativity Storytelling 170

5W PR

NOVEMBER 11, 2019

In its earlier days, Facebook shared a lot of data with its employees and held an employee hackathon. There was very little cost to conduct the exercise not to mention those employees who came up with the idea of incorporating a “like” button, chat and timeline.

Data 68

Data Telecommunications Infographics Automotive 68

PR Job Coach

FEBRUARY 24, 2014

Does the culture encourage expanding the employee knowledge and skills? Does it boast a high number of degreed employees and does it have ongoing relationships with academic institutions? Rate each one and when you have completed the exercise, tally the results. Does the company demonstrate operational flexibility?

How To 185

How To Leadership Interviews Google 185