Remove Customer Service Remove Employee Remove Exercises Remove Publicity
article thumbnail

Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

article thumbnail

These Smart Social Media Tactics Will Help You Prevent A Crisis

Melissa Agnes

A social media manager loses their temper in a customer service post on Facebook. How to avoid a public relations crisis. But does everyone who holds the reins know how to use it well and exercise good judgment? A fast food worker stomps in a lettuce bin and posts it on YouTube.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three Steps to Successful Crisis Communication

Melissa Agnes

Customers / clients. The general public. Often times, when I conduct this exercise as part of the development of a crisis preparedness program with my clients, I receive the following response: “I know that each member of my department has access to the stakeholders they’re responsible for. Candidates. Regulators.

article thumbnail

What Is Crisis Management And Why Its Important?

Prohibition

This would result in having to pay damages to the injured customer and could damage your reputation as well as cause financial loss due to lost customers and damaged reputation. Further, the same study found that customers who have had a bad experience with a product or service are significantly less loyal than those that haven’t.

article thumbnail

Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

We were in this publication and we had an executive showcased.” . And that’s like sort of a good clarifying exercise to start. But then you also have customer service and customer experience teams that are focused on when someone just has a bad, or a good, customer experience and how you react to that.

Media 202
article thumbnail

How to Create a Media Kit

5W PR

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc.

How To 176
article thumbnail

10 Crisis Communication Tips Every Business Needs

Prohibition

Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees.