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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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Can Big Business Save America?

ImPRessions - Crenshaw Communications

Public faith in many institutions – organized religion, Congress, and the news media — has eroded over four decades. military has enjoyed a fairly consistent upswing in public confidence since the 1970s. We specialize in messaging to those very stakeholders, especially employees, partners, and customers.

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Being Prepared for Wherever the Day Takes You

PRSay

So there I was, walking down the hallway of the Courtyard by Marriott in Minneapolis, on my way to attend day one of the 2023 PRSA Public Affairs and Government Summit on June 14-16 in Minneapolis, when my cell phone dings with following text: “Fire, Alert III, Twin, 17-L, ETA: Now.” I suppose the saying that “Life imitates art” is fitting.

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How SaaS companies are using case studies to drive results [benchmarks]

Sword and the Script

Here are some of the benchmarks: SaaS companies have an average of 38 active case studies in use; Most case studies are between 500-1,000 words in length; Case studies take an average of 12 hours each to produce; One in ten (10%) case studies are not approved by the customer for publication. Case studies make for excellent blog posts too.

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The Hidden Assets That Drive Growth for High-Performance Companies

Stern + Associates

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103
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Key Elements For Leaders During Challenging Times

The Hoyt Organization

Most leaders have had to revamp policies to meet employee demands for friendlier and more flexible workplaces. Employees will pay attention to your decisions and how you respond to various scenarios. While some employees can sail through hard times easily, others are deeply affected and take a long time to recover.

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2019 Corporate Crises: Failure To Plan Is Planning to Fail

Reputation Us

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. So how does a company handle a corporate crisis in today’s world?