Contently - Strategy

JANUARY 26, 2023

6 Steps to Creating High-Performing Thought Leadership Campaigns Content teams workshop thought-leadership narratives using a similar process to the one used to develop content marketing and public relations (PR) ideas. Develop thought leadership content based on topics that interest your buyer personas, investors, or potential employees.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. Outside your organization it includes your recruits, customers, constituents, influencers and the public. Now more than ever, it is mission critical to know what your reputation is.

Reputation 79

Reputation Employee Case Study Survey 79

Barokas

SEPTEMBER 22, 2017

Internal emails, client emails, newsletters, coordinating with reporters, maybe the occasional email from your mom. The post You’ve Got Meal: Stepping away from email for lunch appeared first on Barokas Public Relations. PR often feels like a game of email ping pong. Ideas are shared, tasks completed, reports delivered.

Skype 60

Skype Exercises Energy Local 60

Melissa Agnes

SEPTEMBER 16, 2014

How to avoid a public relations crisis. But does everyone who holds the reins know how to use it well and exercise good judgment? Here are three tactics you can employ now that will significantly lower the odds that a social media flub will trigger a public relations crisis. Everyone is using social media for marketing today.

Social Media 239

Social Media Crisis Training Media 239

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. There’s a very smart exercise to be done when floating an idea internally. This exercise has helped our team rework plans, improve messaging and manage expectations for initiatives including panel discussions, surveys and blogger events.

Airlines 120

Airlines Exercises Fashion Print 120

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. Outside your organization it includes your recruits, customers, constituents, influencers and the public. Now more than ever, it is mission critical to know what your reputation is.

Reputation 60

Reputation Employee Case Study Survey 60

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. That’s a great check the box exercise. It has a couple of component pieces.

Ethics 70

Ethics Training Financial Survey 70

Bianchi Biz Blog

MARCH 18, 2021

This post originally appeared on the Public Relations Global Network (PRGN) blog. If time permits test the capacity of your people and reporting to generate data before committing to a date for publication. Doing your first ESG (environmental, social and governance) report is not as simple or straight-forward as it seems.

Report 79

Report Company Data System 79

Solo PR Pro

JUNE 14, 2022

She discovered a theater she loved and reached out to the head of marketing and PR to ask if she could intern with her. Jen is the only consistent employee at her agency, making her a true solo PR pro, but she does bring on additional contractors when necessary. Jen received a “yes” and went on to work in that theater for years. “I

Meeting 83

Meeting Radio Travel Television 83

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? International Paper is a 17th time honoree, Aflac has made the list 17 times, and Ecolab has made the list 17 times. That’s a great check the box exercise. It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. It’s an exercise in futility. The damage is done and cannot be undone.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Melissa Agnes

FEBRUARY 16, 2016

The general public. Once you have your groups listed out, you’ll want to identify the owners of each of these relationships (for example, your investor relations department owns the relationships with your investors, while HR owns the relationships with your employees, candidates and some vendors, such as recruiters). Candidates.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Solo PR Pro

MAY 21, 2019

Unstoppable Cultures continues the mission Ginger Hardage began during her time as Senior Vice President of Culture and Communications at Southwest Airlines where she cultivated the airline’s trademark internal and external culture: “We put people first, we treat customers like family, we nurture our culture, and we try to change ahead of the times.”

Leadership 55

Leadership Employee Airlines Construction 55

Prohibition

JANUARY 7, 2022

Environmental issue: If you have experienced an environmental issue that has caused negative publicity for your business, this would be considered a crisis as it will affect not just your everyday operations, but also the reputation of your business. The likelihood of making repeat purchases drops significantly. Personnel matters.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR Conversations

MAY 1, 2017

The following is the result of our subsequent shared musings concerning the impact of crisis situations on the health and well-being of public relations practitioners. I am sure there are statistics somewhere that record the number of employees who stick around long term after a crisis has occurred and if there aren’t, then there should be.

Crisis 63

Crisis Crisis Management Leadership Training 63

Onclusive

JANUARY 25, 2024

Understanding how you measure up against your competitors is an important benchmarking exercise that provides actionable intelligence. You can then see the impact of your refinements and how other external factors impact the view of your brand. This makes viewing and sharing your data insights with internal stakeholders easier.

Analysis 195

Analysis Media Trends Data 195

Prohibition

DECEMBER 13, 2021

A crisis is also any unplanned event that involves a problem, harmful effect or threat to people (or property or related companies) and/or the public interest. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Personnel crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Masters in Communications

APRIL 22, 2019

Public speaking classes have been around for decades. It's so important, in fact, that some top businesses now require employees to take listening skills training. Listening to Visual Cues When another person is involved, the act of listening turns into a visual exercise as well as an auditory one. What's visual about it?

How To 40

How To Training Meeting Exercises 40

Communications Conversations

JULY 19, 2018

But I see this as a positive, as it forces me to exercise and strengthen my influencer muscle like never before. Smart folks who love social and have a knack for working across functions and connecting those dots internally for a more seamless and personal customer experience are extremely valuable. What’s a fax machine?

Social Media 60

Social Media Media B2B Content Marketing 60

Solo PR Pro

SEPTEMBER 8, 2015

Solo PR PRO Premium member Terri Thornton accompanied her son on this tour, and gives us a sneak peek into the public relations strategies of this fast-growing resort. The agenda included a networking exercise where the students had to meet other participants, sharing information about what makes them unique and why they want to get into PR.

Real Estate 40

Real Estate YouTube Tourism Social Media 40

PR Conversations

OCTOBER 11, 2018

This 2,000-day odyssey has led to a perhaps different perspective that can help public relations professionals in the same boat I was to be a little bit happier in their lives, and ergo, a little bit better at their jobs. I don’t think public relations is any different from the majority of jobs or professions, really.

Communications 104

Communications Community Measurement Study 104

PRSay

AUGUST 14, 2019

If you’re going to be successful in reaching 130,000 employees, then you have to be consistent [with your messaging] and have the patience to stick with it,” he says. In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. Internal communications can be challenging at large companies.

Internal 67

Internal International Conference Public Affairs 67

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career? That was a deal breaker.

Ethics 77

Ethics How To Training Employee 77

Prohibition

DECEMBER 17, 2021

Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Bianchi Biz Blog

AUGUST 7, 2023

CCJ has been the preeminent publication for trucking fleet managers and executives for more than 112 years. I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Deirdre Breakenridge

APRIL 29, 2019

This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. For many, media relations is just an exercise in exporting a spreadsheet of contacts and hitting the send button. 2) Truly study the media.

Survey 377

Survey Media Relations Media Ethics 377

Waxing UnLyrical

APRIL 7, 2011

Dear CEO, I know you’re happy at the recent, positive, publicity for your organization that your PR team has been generating. And that audience is your employees. Do you remember when your senior staff put together an employee wine and cheese event to celebrate that particularly big win? This is a bit of a different post today.

eBook 82

eBook Employee Exercises Community 82

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% 3) lack of employee experience (25%). It might also provide a thought about what might happen next year.

B2B 116

B2B Marketing Survey Software 116

Landis PR

JANUARY 3, 2022

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. The role of public relations in this new world must also adjust. Abbie Fink, Vice President & General Manager, HMA Public Relations , Phoenix, Arizona. “We PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. This includes giving credit to the author, the title of the work, and the date of publication.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 78

Ethics Employee Communications System 78

ZudePR

JUNE 6, 2016

The root of the problem is always internal. Daily intensive exercise. Speaker, trainer conference facilitator, and public sector comms expert.​. Three – including the New Rules of Marketing and PR – are international bestsellers. Except for when I exercise, I stopped watching TV. I'm either on or off.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

JULY 14, 2015

There was the LexisNexis Business of Law Blog , a company with a publication focused on developing content for a niche, vertical, B2B industry, right alongside Coca Cola , Dell and luxury retailer Barney’s New York. . Writing and developing content on a consistent basis is like exercising. Consistency is truly pivotal.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Waxing UnLyrical

OCTOBER 28, 2015

To get your creative juices flowing, try answering a few writing prompts from “642 Things to Write About,” a collection of fun and playful writing exercises. If you want to use storytelling for internal communications, read about how Zappos motivates its employees to tell the company’s stories.

Storytelling 40

Storytelling Resources Writing Corporate 40

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. 9) Draft a takeaway post for rapid publication.

B2B 60

B2B Infographics Interviews eBook 60

PRSay

AUGUST 8, 2022

In its “ CEO Leadership Redefined ” surveys, FTI found significant generational differences in whether people expect business leaders to take public stances on controversial social and political issues. Many CEOs may not yet grasp that their under-40 employees likely expect them to address these issues head-on,” the report says. “In

Employee 177

Employee Survey Policies Leadership 177

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Stephen Waddington, Ketchum – Public relations isn’t modernising quickly enough. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team.

How To 60

How To Software System Employee 60