Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Sword and the Script

JULY 13, 2021

Top communications challenges are 1) too many priorities 2) cutting through the noise and 3) working with “leaders that don’t understand comms” (36%) – educating execs is “superpower” . Those who are responsible for both internal and external communications must be absolutely overwhelmed,” she wrote.

Communications 164

Communications Survey Education Leadership 164

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Internal team members and clients will appreciate the investment in proper communication and management. Specialists can help educate the team as well as contributing to it. Rather than treating them like temporary members of the team, consider them as extensions of it. Be transparent with client companies involved. Pay promptly.

How To 315

How To Employee Training Interviews 315

Reputation Us

DECEMBER 17, 2021

Based in Portland, Oregon, Tucker Maxon is an inclusive educational institution which teaches children who are deaf or hard of hearing, as well as children with typical hearing, in a co-enrolled, mutually beneficial classroom environment. An assessment of the nonprofit’s current reputation internally (e.g., public, media, social).

Nonprofit 97

Nonprofit Reputation Crisis Management Crisis 97

ImPRessions - Crenshaw Communications

MARCH 23, 2022

The list will not only be an educational resource for the agency team, but it can spark thoughts about “out of the norm” assets that have been overlooked in the past. The agency’s first step should be to create a consolidated list of deliverables to serve as a central reference point for clients to populate. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

Landis PR

APRIL 29, 2024

Safe business environment and stable democracy combined with well-educated citizens and well-functioning society provide for a solid foundation to invest and do business in Finland. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news.

Radio 64

Radio Pinterest Television Government 64

PRSay

NOVEMBER 8, 2022

When I was director of media relations in the Reagan White House in 1983 and 1984, the correspondence unit had a standing assignment to find letters the president could use to help illustrate issues of interest. Powell’s reputation — which had been stellar until then — was damaged, along with our international credibility.

Comparison 155

Comparison Twitter Newspapers Communications 155

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. For example, it is important to distinguish between “outputs” like the volume of media coverage and “outcomes” such as measurable website traffic increases.

Agency 195

Agency Strategy Communications How To 195

Doctor Spin

FEBRUARY 22, 2024

link] Examples of Public Relations Objectives Here are a few examples of public relations objectives: Increase awareness via earned, shared and owned channels. Educate the market and modify perceptions. Improve internal communications. Produce and publish informational and educational content. That’s marketing !

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Solo PR Pro

NOVEMBER 23, 2021

From there, she transitioned from high school to higher education, doing communications for a Robert Wood Johnson Foundation funded grant project at Georgia Tech. She worked with TNC for a decade, managing all marketing and communications for Georgia as well as other states and leading education, volunteer and conservation initiatives.

Meeting 86

Meeting Education Journalism Resources 86

Deirdre Breakenridge

SEPTEMBER 26, 2016

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. I’ve had hundreds of conversations with students, educators, and practitioners about the many new responsibilities, as well as the opportunities and challenges faced in our field. – Marlene Neill. – Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. Public relations is about making great content that engages, educates, and entertains.

SEO 178

SEO Storytelling Product Launch Measurement 178

Beyond PR

JUNE 8, 2016

In the article, senior audience relations manager Christine Cube ( @cpcube ) shares a few lessons from a recent Society of Professional Journalists panel. It will not just improve your media relations, but also the brand content you offer directly to online audiences. Learn more about data visualization.

Media Relations 40

Media Relations Media Journalism Print 40

Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities.

Social Media 150

Social Media Pitching How To Media 150

Doctor Spin

MARCH 1, 2024

With the rise of digital PR and social media marketing, agencies specializing in these areas often hire entry-level PR professionals. Event planning firms may hire entry-level PR professionals to assist with public relations efforts for events and promotions. Educational institutions. Event planning companies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

The Hoffman Agency

JANUARY 26, 2021

By Josh Madrid, Intern. He introduced the supply-and-demand of media relations that acknowledges the disconnect between the quality journalists want and the high quantity that PR provides. Although I consider myself an internet person, I never thought I’d participate in an online internship.

Exercises 69

Exercises Pitching Storytelling Internal 69

Ethical Voices

OCTOBER 16, 2023

I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. We are the liaison between the company and external media, do lots of crisis communications, media relations, and that’s where I am today.

Ethics 80

Ethics Data Crisis Apparel 80

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc.

Agency 88

Agency Energy Crisis Management Industry 88

PRSay

JUNE 7, 2022

She serves as the manager of internal communications for AllianceRx Walgreens Prime, a specialty and home delivery pharmacy. Over the course of her career, Thompson has provided strategic planning, writing, executive counsel, change management, media relations and project management for corporate, education and nonprofit organizations.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Sword and the Script

APRIL 20, 2021

It was the center of its content marketing, media relations and social media efforts. The internal enthusiasm from the executive team for that blog skyrocketed after that article landed. More than a proactive partner: an extension of your marketing and PR team. Check out our services.]. A blog with B2B sales attribution.

B2B 106

B2B Leadership Marketing Blogging 106

5W PR

SEPTEMBER 11, 2019

These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. The elective courses allow students to focus on particular areas of public relations. What Can I Do With a Public Relations Degree? Earn Your Spurs.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? But it can also do much more.

B2C 120

B2C Product Launch SEO Storytelling 120

The Hoffman Agency

JULY 21, 2020

By Kyra Hanson, Intern. My deep love for reading fostered an immense appreciation for storytelling that followed me throughout my education. When faced with choosing a major as a freshman in college, public relations was a clear choice – the opportunity to tell the authentic and impactful stories of companies and organizations.

Storytelling 59

Storytelling Technology Internal International 59

PRSay

SEPTEMBER 22, 2016

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Focusing on internal communications allows me to help my organization and clients build their brands. Who’s affected by this dilemma.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Barokas

MARCH 16, 2020

Many of our clients are offering their respective expertise to media as a resource during ongoing COVID-19 coverage, and leveraging their platforms to educate the public and their employees. Get a gut check on every piece of communication before it is shared, to ensure it is factual, honest, necessary and useful. .

Communications 88

Communications Case Study Conference Resources 88

PR Conversations

OCTOBER 27, 2023

The difference now, I think, is that the new media make it difficult, if not impossible, for an organization to deceive itself by thinking it has the ability to control which publics it wants to develop a relationship with and the communication that takes place with those publics. Thus, these educational institutions also are to blame.

Reputation 52

Reputation Social Media Internal International 52

Cision

JULY 14, 2016

With 80 percent of its visitors being non-riders (and 10+ percent international tourists), we are working on a focused media relations campaign to raise the museum’s profile, secure it the travel coverage it deserves, and encourage more people to visit its Milwaukee home. How do you envision the future of PR?

Travel 120

Travel Agriculture Tourism Internal 120

Axia PR

FEBRUARY 19, 2018

Don’t waste the media’s time with non-newsworthy details. There’s a difference between internal news that you share with your employees and your company’s board of directors and external news that’s worthy to share outside the walls of your company.

Education 63

Education Employee Internal International 63

Cision

MARCH 30, 2016

We worked with the International Fund for Animal Welfare (IFAW) to quickly engage the media, keep the story current and create an international dialogue on trophy hunting. Within three days, we garnered over 650 million media impressions for IFAW and positioned them as the go-to voice on the issue. Rapid Fire Round.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. However, paid social media is a significant growth area.

Government 103

Government Education Print Ethics 103

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Of course, I couldn’t write a post like this without nominating a couple people myself!

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

MAY 16, 2019

Radu Firanescu, Digital Marketing Associate, Tea Venture @RFiranescu Relationships lead to jobs Sarah-Jayne Taylorson completed a series of media work placements during her first degree at Northumbria University. Her first job was working as a social media marketing executive on behalf of a group of hotels in the Lake District.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Stephen Waddington

MAY 3, 2022

The first model is publicity or press agent, the second is public relations information model, the third asymmetric persuasion, and the final one — the two-way symmetrical model — has become established in practice as a shorthand for theoretical best practice for communication between an organisation and its publics.

Publicity 112

Publicity Construction Corporate Study 112

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. LinkedIn has always been recognized as a place of high-quality educational articles. Brand humanization. People love when there is a genuine feel, making this strategy critical to your social strategy. B2B platforms.

Social Media 156

Social Media Trends Media Instagram 156

Barokas

FEBRUARY 5, 2019

Moreover, content can be a significant burden when the internal team does not have access to someone with journalistic training. Quality content is rooted in journalism, yet the vast majority of marketers do not have education or experience in professional writing. Nobody is better at this than journalists. They are a great resource.

How To 60

How To Marketing Resources Journalism 60