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New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The next job is education and enforcement. The International Communications Consultancy Organisation (ICCO) proposed a list of ten ethical principles for the PR industry at its annual meeting on Helskini in October.

Ethics 95
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Education and Public Relations

Presspage

Establish yourself as an expert in your field Many educational institutions can count on professionals who can speak about their area of expertise. However, covering local events doesn’t mean your news can’t be tied to what’s happening at the national or international level.

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Education and Public Relations

Presspage

Establish yourself as an expert in your field Many educational institutions can count on professionals who can speak about their area of expertise. However, covering local events doesn’t mean your news can’t be tied to what’s happening at the national or international level.

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Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand. Expanding beyond internal memos.

Internal 138
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How to Get Logo Localization Right

Critical Mention

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Luckily, there are strategies to cater to international audiences for your next PR campaign! The colors. Until next time! Erica Sunarjo.

Local 65
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News media in 2022: Reuters Institute Digital News Report

Stephen Waddington

It’s a must read for anyone working in the media. Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers. Concerns relate to the polarisation of societies, attacks on journalists and the free press, and the financial sustainability of local publications.

Report 122
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike.

Marketing 106