ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling. There are a few things that PR-driven storytelling does that will never be mechanized or automated. Turning customers into fans. But inspiration is harder to come by.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Communications Conversations

NOVEMBER 16, 2022

Similarly, “Instagram” and “Facebook” are not social media skills. Education for leadership – I’m not sure what word to use for this one exactly (maybe this falls into communication skills), but I think one of the most important skills right now is the ability to educate leadership on social media.

Social Media 174

Social Media Media Analytics Data 174

Deirdre Breakenridge

SEPTEMBER 3, 2014

It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. Then, a peer recommended SumAll, after a lengthy Facebook discussion. YellowDig (For Classroom Collaboration): For all of my educator friends, here’s a great tool. I discovered.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. Think sponsored tweets, boosted Facebook posts, sponsored pins and much more. . But can we say that for sponsored content ? Does it have the same impact as earned media? . What is sponsored content? Greater reach .

Advertising 334

Advertising Advertising B2B SEO 334

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Interview: craft a compelling and true-to-life storytelling narrative. Social Selling Secrets Network Strategy: Facebook. Define: what Facebook means to your brand.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Deirdre Breakenridge

NOVEMBER 5, 2018

However, as PR professionals, educators, and students, we probably know that it is much easier to talk about change than actually coping with it and being in the unknown for an extended period of time. Ai has also been featured in Forbes and Inside Higher Education , and is a contributor to HubSpot Academy.

Community 150

Community Social Media Media Education 150

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. Facebook social channel, social platforms, facebook posts, relevant content Facebook is one of the top players in showcasing videos and increasingly users are using Facebook as its go-to for watching videos. The solution is captions.

Video 62

Video Social Media Instagram Media 62

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. We’ll explore the two top platforms to consider in your video marketing, which are YouTube and Facebook and how to use both, not just one, to dominate the game.

Video 120

Video Strategy YouTube Marketing 120

Sword and the Script

OCTOBER 14, 2017

If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling. He provides this education on Slide 34 which I’ve embedded it nearby (see his earlier rendition here ). Also see: Creative Storytelling as the Soul of B2B Marketing [UML]. The key point I’d like to underscore?

Corporate 64

Corporate Storytelling B2B Facebook 64

PRSay

AUGUST 8, 2018

When choosing a format for your editorial calendar, ask yourself these seven questions: Will you be using an editorial calendar for both traditional PR activities (press releases, events, TV-news interviews) and for the online content you create (Facebook Live, blog posts, podcasting)? Do you prefer a weekly, monthly or quarterly calendar?

Pitching 136

Pitching Interviews Video Report 136

Stephen Waddington

DECEMBER 15, 2021

In the past year Facebook has proven unfit to regulate itself. Researchers are beginning to understand the impact of Meta’s Facebook platform on Brexit and the US election both directly and through misinformation. Facebook took down 1.3 They have a combined following of 59 million across Facebook, Google and Twitter.

Publicity 128

Publicity Government Guidelines Facebook 128

MaccaPR

AUGUST 26, 2015

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Your brand can share storytelling moments from its company history with your key stakeholders, too.

Corporate 48

Corporate Examples Storytelling Brand 48

Ishmael's Corner

MAY 10, 2015

Compelling content is king; i.e., content that offers fresh insights or educates or informs in a way for easy consumption. The Content Marketing Institute published a chart that shows Facebook advertising is definitely a value play: . - ShareX : Software for screen capture and screen recording (screen casting).

Tools 60

Tools B2B Software Storytelling 60

Cision

JUNE 22, 2015

Q: Are there ways to monitor for social and online engagement without Twitter or Facebook? Q: How do you recommend dealing with negative comments on your Facebook page? A: You should never delete Facebook posts unless they violate terms that you have set out (and of course Facebook policy). FEMA is a perfect example.

Crisis 120

Crisis Crisis Communications Local Social Media 120

Stephen Waddington

NOVEMBER 19, 2017

Facebook has a strong and growing platform of services including Instagram and WhatsApp. Two billion monthly Facebook users generate a huge amount of data. Action: Explore the native planning tools on platforms such as Google or Facebook as a means of characterising and understanding a public. #5 It’s the best way to learn. #4

Publicity 164

Publicity Ethics Data Community 164

5W PR

NOVEMBER 23, 2021

07 percent for Facebook. However, when it comes to demographics, the education of the users is not the most important factor, as over 30% of users have a high school education, while nearly 40% have a college education. Invest in good visual storytelling techniques and quality production.

Instagram 158

Instagram Publicity How To Social Media 158

Presspage

JUNE 4, 2019

Perhaps you’ve adjusted to the more casual language of Instagram and Facebook, or the micro content of Twitter. Consider thinking of your brand journalism efforts as “edu-tainment” instead – the combination of educational material and entertaining storytelling. That’s a great start.

Journalism 68

Journalism Strategy Brand Branding 68

PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. Include hyperlinks within your press release to drive traffic back to key landing pages.

Local 82

Local Storytelling Infographics Resources 82

Stephen Waddington

MARCH 15, 2021

The inaugural lockdown conference was educational and a hell of a lot of fun. You do need the storytelling, relationship building, creative and analytical skills. Facebook, has introduced a raft of changes over the last year in a move to rid its platforms of hate, but progress is slow. Here’s what’s next.

Google 119

Google Data Government Social Media 119

Solo PR Pro

APRIL 2, 2019

Most content marketers use email campaigns (86%) and educational content (75%) to nurture their audience; only 25% offer opportunities for community building/audience participation. CMI’s research shows that educating and building trust are priorities to successful content marketing efforts. Putting it all together.

Content Marketing 45

Content Marketing Trends Report B2C 45

Stephen Waddington

JUNE 23, 2019

2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Meeker calls out the use of edited and curated images as a means of storytelling. Growth has been fuelled by Instagram Stories, Facebook and Messenger Stories and WhatsApp status updates.

Report 81

Report YouTube Privacy Web 81

ISEBOX

MARCH 14, 2016

But there are a couple times a day when we stumble upon a must watch video on YouTube like “ Great White Shark Surfing ” or, some awkwardly “wrong” video with Louis CK, or, for those of you more enlightened something more educational. Watch your Facebook engagement increase by 150% when a photo is posted. Use Twitter for business?

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

PRSay

NOVEMBER 5, 2018

Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. Consider “going live” on Twitter, Facebook and YouTube the next time you livestream an event. Stream video straight into the feeds they scan daily. Maximizing your network.

Video 117

Video Communications Strategy Product Launch 117

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Experiential storytelling. “Discover the best social media marketing techniques from the world’s top experts.”. Plus, our very own founder and CEO, Paul Roetzer ( @paulroetzer ), will be speaking. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. With Facebook Live, Instagram and Snapchat Stories, Periscope, Youtube Now, and LinkedIn’s new video feature, the atomic unit of marketing is moving toward live, real-time, documentary-style video.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Adjusting to new trends is part of the business for PR professionals. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

prTini

OCTOBER 3, 2014

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. How Skype Uses Storytelling to Be the Most Human of Tech Companies. 3 Tips for Winning the Facebook News Feed Battle. 3 Tips for Winning the Facebook News Feed Battle. Cheers and happy reading! .

Skype 45

Skype Case Study Education SEO 45

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. .

Marketing 45

Marketing Insurance Insurance B2C 45

MaccaPR

JUNE 1, 2016

Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling. So for social platforms like Facebook, clicks are most important.". See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

MaccaPR

JULY 23, 2014

One HubSpot study shows photos on Facebook pages receive 53 percent more likes than the average post. The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Cori Webb , Marketing Director, ChurnZero.

Marketing 196

Marketing Content Marketing Data Social Media 196

Waxing UnLyrical

JUNE 5, 2018

A3: Education is important. – Digital and visual storytelling. We share as a way to educate the entire industry, including you! So stay tuned to our Facebook page for more info. Twitter Facebook Google+ LinkedIn The post #measurePR Recaps: March-May 2018 appeared first on Shonali Burke Consulting.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

OCTOBER 24, 2016

I am obsessed with storytelling. The Master Course has been instrumental in helping me educate and empower my team to utilize and participate in the Social PR movement within our organization. I’m most inspired by those who take the time to educate people about the work we do as PR professionals. My power is mastery of tools!

Nonprofit 40

Nonprofit Banking Education LinkedIn 40

PR Job Coach

NOVEMBER 3, 2010

So employ the art of storytelling in your blog as a way to make it interesting and compelling. And keep in mind that the end game with blogging is to educate, enlighten, entertain or enrage. Using social networks such as LinkedIn, Facebook or Xing is a key component to establishing your personal brand online.

Engineering 176

Engineering LinkedIn Google Insurance 176

prTini

SEPTEMBER 19, 2014

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Budweiser Wants You to Buy a Facebook Friend a Real Beer. The Power of Social Storytelling. Cheers and happy reading! . 65 Accomplished Writers and Marketers Reveal Their Secrets to Productivity. Why Do People Trust J.K.

Tools 50

Tools Wikipedia Case Study Marketing 50

ReimaginePR

SEPTEMBER 26, 2016

At the end of the day, Google, Bing, Facebook– you name it– are focused on creating an excellent user experience for their customers. But don’t simply post a link on your Facebook page and expect for it to go viral. His needs can and should evolve, often in response to the education provided by your content marketing.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Cision

JANUARY 19, 2017

They can be aspirational stories, relatable or educational. Storytelling by recognized, influential people is where PR is heading. You can share your PR success by tweeting your coverage, posting it on Facebook or writing a blog about it. There’s too much focus on promoting products and services in PR.

Social Media 120

Social Media Newspapers Pitching Reputation 120