Sword and the Script

OCTOBER 14, 2017

If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling. He provides this education on Slide 34 which I’ve embedded it nearby (see his earlier rendition here ). The Blurring Line Between Digital Marketing and PR from The Hoffman Agency.

Corporate 63

Corporate Storytelling B2B Facebook 63

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketing Land. TopRank Marketing Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PRSay

NOVEMBER 5, 2018

Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. Consider “going live” on Twitter, Facebook and YouTube the next time you livestream an event. Stream video straight into the feeds they scan daily. Maximizing your network.

Video 116

Video Communications Strategy Product Launch 116

prTini

OCTOBER 3, 2014

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. How Skype Uses Storytelling to Be the Most Human of Tech Companies. 3 Tips for Winning the Facebook News Feed Battle. 3 Tips for Winning the Facebook News Feed Battle. 5 Ways to Create Content Your Customers Love.

Skype 45

Skype Case Study Education SEO 45

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. So for social platforms like Facebook, clicks are most important.".

Brand 48

Brand Branding Storytelling Healthcare 48

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Educate your audience and help them solve a problem. Pay for promotion on Facebook and Instagram. Make a video promoting your ebook and share it on Facebook and Youtube.

eBook 219

eBook How To Writing Community 219

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? Digital Marketers Sound Off features contributions from 101 digital marketing specialists who share their favorite tools, tips, tactics, and predictions for the future. . Digital Marketers Sound Off Highlights.

Marketing 45

Marketing Insurance Insurance B2C 45

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. This millennial based phenomenon broadcasts live stream, breaking news content in a manner that is unfiltered, yet fact-checked.

SEO 120

SEO Creativity Mobile Journalism 120

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Educational Courses Are Lead Gen Machines. All you have to do is fill out a form.

B2B 85

B2B Content Marketing Trends Marketing 85

Waxing UnLyrical

JULY 13, 2016

Still measuring your company’s “likes” on Facebook and followers on Twitter? Blogging and content creation through social media are excellent avenues for content marketers to create and measure. Fact: Every for-profit enterprise wants—and all they want—is profitable revenue growth. THAT you can measure against.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Cori Webb , Marketing Director, ChurnZero. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 190

Marketing Content Marketing Data Social Media 190

ISEBOX

MARCH 14, 2016

But there are a couple times a day when we stumble upon a must watch video on YouTube like “ Great White Shark Surfing ” or, some awkwardly “wrong” video with Louis CK, or, for those of you more enlightened something more educational. Watch your Facebook engagement increase by 150% when a photo is posted. Use Twitter for business?

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Contently - Strategy

OCTOBER 15, 2020

According to a study by Demand Gen Report , interactive content was more effective at educating buyers than static content by 23 percentage points. Educational Courses Are Lead Gen Machines. They wanted to create an educational program on inbound marketing for HubSpot customers. After evaluating over 6.9

B2B 145

B2B Trends Video Course 145

Sword and the Script

DECEMBER 10, 2019

The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” 5) Marketers will slow down. How can they do that?

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. It was shared over 26,000 times on Facebook.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Ishmael's Corner

MAY 10, 2015

Contrary to popular belief, content is not king. Compelling content is king; i.e., content that offers fresh insights or educates or informs in a way for easy consumption. As discussed in previous posts, most B2B content falls into the dreadful content bucket.

Tools 60

Tools B2B Software Storytelling 60

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. It was shared over 26,000 times on Facebook.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Critical Mention

OCTOBER 24, 2019

Luckily, the internet provides many educational resources to them in the loop. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Adjusting to new trends is part of the business for PR professionals. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

OCTOBER 2, 2015

invented storytelling (yea, yea, I know, everyone says that). People who are creating educational opportunities for India’s PR community, like Amith Prabhu. But I will do my best, and if I don’t blog about them here, I’ll share them on Facebook, so come on over and join me there. Based in the Washington, D.C.,

Storytelling 40

Storytelling Travel Community Facebook 40

prTini

OCTOBER 31, 2014

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. The Five Parts to Brand Storytelling Nearly Everyone Misses. The Sticky Note: A Stupid Simple-Approach to Better Content Marketing Brainstorms. Mashable’s Branded Content Editor Talks Pitching.

Case Study 44

Case Study Infographics YouTube Pitching 44

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Facebook uses facial recognition to recommended who to tag in your photos. Is My Marketing Job Going to Be Replaced By Artificial Intelligence? Back to Top.

Marketing 53

Marketing Software eBook Technology 53

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Recent favorite posts include: “ What Counts as a Video View on Facebook, Instagram, Twitter and Snapchat? Among our faves: " 10 Proven Ways to Make Content Go Viral ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

MaccaPR

JULY 23, 2014

In your upcoming marketing content, consider incorporating more visuals to get noticed. One HubSpot study shows photos on Facebook pages receive 53 percent more likes than the average post. These visual storytelling insights that follow were inspired by their recent presentations. Stay "on brand."

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

ReimaginePR

SEPTEMBER 12, 2016

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. You can effectively use visual content to market your brand, and we’ll discuss how below.

Storytelling 120

Storytelling Video Infographics YouTube 120

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Marketing be nimble. Podcasts are great for the delivery of credible information and analysis, and storytelling. Predictions usually include some element of aspiration. Jennifer Tomlinson | Qorus Software.

Marketing 169

Marketing Employee Content Marketing Training 169