Sat.Oct 01, 2016 - Fri.Oct 07, 2016

The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

PR Expanded

With the 2016 Presidential Election Campaign being coined “The Twitter Election” there is no question that Twitter is topical. There is a lot to learn (and will be learned) from this mainstream news channel. On Tuesday, October 11, 2016, at 8:30 p.m.

Is PR data bias holding you back?

Onclusive

When it comes to marketing analysis, public relations has been known for output — media relationships developed, placements gained, awareness garnered, and perceptions changed. In-depth analysis and measurement of PR outcomes is a fairly new practice.

Data 296

Sixers bet on eSports

Ronn Torossian

The NBA’s Philadelphia 76ers are making history. No, they’re not making a historic title run. In fact, until they get past LeBron and his Cavs, that dream’s little more than a wisp of the wind. But that doesn’t mean the team can’t do something exciting and groundbreaking off the court.

Video 270

10 Reasons Why No One Is Reading Your B2B Blog

B2B PR Sense

Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Low traffic is a frustrating challenge for any blog owner, and it might be tempting to throw in the towel -- but hear us out first! Don’t be too hasty to put the brakes on your B2B blogging efforts.

B2B 248

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Use eBooks to Grow Your Authority

ReimaginePR

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. An ebook? you may wonder. That doesn’t seem like a guaranteed path to brand authority. But it is.

eBook 242

More Trending

Why Your PR Agency Didn’t Win The Business

ImPRessions - Crenshaw Communications

Keeping the pipeline full of new projects is critical for public relations agencies and even internal teams. Beyond the bottom-line implications, a flow of fresh assignments is important for ensuring career growth for all staff, and it’s often a great team-builder.

Agency 213

8 Misleading Myths About B2B PR in Social Media -- Obliterated!

B2B PR Sense

Now that social media is no longer the new kid on the block, myths have begun to grow up around it. Indeed, it's easy to be taken in by the tales to the detriment of your business. Yet, if you want to succeed at B2B PR, it's necessary to explode the myths.

B2B 228

3 steps for avoiding plagiarism

PR Daily

We all know that plagiarism is wrong. It was drummed into our heads in every English class we ever took, and it's a surefire way to sabotage a writing career. It happens, though, and cribbing content from another source isn't always premeditated; it's often an unthinking act of assimilation.

Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

Cision

As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Livestreaming is Changing How We Consume Video.

Trends 329

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

15 Top Questions To Ask During A PR Agency Search

ImPRessions - Crenshaw Communications

Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. It’s easy to be swept off your feet by a charismatic team, or to be dazzled by a slick presentation.

Agency 203

How To Socialize Your Crisis Management Plan

Melissa Agnes

I’m often asked how organizations should go about beginning to socialize their crisis management plan throughout the depths of their organization. In other words, how do you begin to get your team familiar and comfortable with the program, their roles and responsibilities?

Who’s sharing what? A content marketing guide

PR Daily

Content—in all of its forms—seems to make the online marketing world go ’round. Though marketers understand the benefits of successful media relations outreach or social media sharing tactics, they rarely take a hard look at how all their content performs—even the most unsuccessful posts.

The Rise and Fall of the Pumpkin Spice Latte

Cision

There are pumpkin spice cookies, cakes, candles and yes, lattes. In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice.

Viral 327

Want To Tell Your Story? Tell Your Public Relations Firm

ImPRessions - Crenshaw Communications

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?”

6 Guidelines for Social Media Tragedy Response

Shift Communications

We were recently asked via Twitter: In recent months, many national tragedies have occurred. In the wake of these tragedies, what’s the appropriate social media behavior? Is it OK to tweet/post in the immediate aftermath? If so, what is appropriate? Your regularly scheduled posts?

Coke and Dunkin’ Donuts team up to challenge Starbucks

PR Daily

Pepsi and Starbucks are dominating the bottled coffee game, but they have a new competitor—a familiar one. Coca-Cola found itself a partner of its own, Dunkin’ Donuts, with whom it will enter the pre-packaged coffee fray.

Behind the Headlines With Al Comeaux

Cision

Good, authentic storytelling never goes out of style. No matter how much technology changes the media and industry, if you can tell an authentic story, you can succeed. Al Comeaux, chief communications officer at Elevate, says authentic communication is key to delivering on your. brand promise.

The Page 4 Simple Secret to Successful Content Marketing [UML]

Sword and the Script

There are 45 pages in the PDF version of the 2017 Benchmarks, Budgets, and Trends—North America report this year. If only have time to look at one chart, then download a copy, and turn to page 4.

Media Monitoring: Getting ready for 2017

Media Bullseye

The calendar pages keep turning, and we’ve arrived at the last quarter of the year. I always find that it feels like time speeds up a bit at this point: first it is Halloween, then Thanksgiving, and suddenly we’re watching the ball drop in Times Square wondering what next year will bring.

Media 142

Periscope breaks down barriers with younger consumers

PR Daily

Marketers often seek fresh ways to interact with consumers using social media. Millennials and Gen Z buyers are seemingly always logged on. When you’re attempting to navigate the depths of cyberspace—and engage with younger consumers—is there a way to ensure meaningful interaction?

Pitching Talent and Celebrity Booking With Patrick Lambert

Cision

Patrick Lambert oversees celebrity, relevant human interest and news bookings as a talent executive for T.D. Jakes, a syndicated daytime program that tackles socially relevant, topical and exclusive stories. Lambert is a new addition to the T.D. Jakes team, but isn’t new to talent booking. He was previously a talent executive for The Preachers, and also FabLife. We’ve got tips from Lambert on how to pitch a celebrity booker and what to avoid.

What PR Pros Can Learn From Cult Classic Movies

Shift Communications

As the weather slowly becomes cooler and the constant slew of summer activities starts to dwindle, I always find myself wanting to curl up in a blanket and turn on a good movie.

Alpharetta a High-Tech Secret; Off Script #13: GSU EiR Bill Bradford

Sword and the Script

While Bill Bradford studied electrical engineering in college, he went into sales, rather than engineering for a career. He says he “interviewed for a technical sales position on a lark” (at Texas Instruments) and knew he had found the right career.

Netflix transforms diners countrywide to promote ‘Gilmore Girls’

PR Daily

Netflix has displayed experiential marketing at its finest. The streaming service turned more than 200 greasy spoon restaurants across the country into Luke’s Diner, the go-to grub spot in the show “Gilmore Girls.”

Planning and Budgeting for Measurement in 2017

Media Bullseye

By now, companies are in full swing in their planning and budgeting processes for 2017. This makes it a great time to tackle the same sort of looking forward for your measurement plans.

Connecting Anecdotes to Storytelling in Business Communications

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I am a fan of the anecdote, one of the most underutilized storytelling techniques in business communications. Executives often perceive anecdotes as fluff and put the kibosh on such content before it sees the light of the day. Which explains why if you were to audit the content generated by PR (in-house + agency), you.more.

20 Ways To Leverage Public Speaking Engagements

Prakkypedia

You’ve got a speaking gig? Congratulations. It’s a good public relations device to build your profile and help you reach out to potential clients, customers or partners, and share your expertise or point of view. Your audience may comprise 12 people. It may comprise 120.

Infographic: Why you should produce less blog content

PR Daily

When you sit down to create content, do you immediately think about your organization's blog? Does your mind start racing through potential blog post ideas and how you can use them to turn readers into customers?

Why the Lines Between PR and Marketing Continue to Blur

Media Bullseye

Public Relations and Marketing have always worked closely together to achieve business objectives, but as these industries continue to change and evolve with contemporary business culture, the division between them has become increasingly hazy. Where do they Differ?

Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report.

2016 Media Landscape

The Proactive Report

The media landscape is still shifting – and will continue to do so as the young digital natives grow up and grow older. Right now TV is still the number one choice for news across the entire American population, but it’s by a narrowing margin.

Media 159

Is there a right way to market to millennials?

PR Daily

Millennials are a force to be reckoned with. When it comes to your marketing campaigns, you must prioritize and cater to them. To set your next campaign up for success, consider these approaches. Work with influential users.