Sat.Oct 01, 2016 - Fri.Oct 07, 2016

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How the PESO Model Changes PR’s Conversation

Cision

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. The data brands have collected from these interactions has allowed marketers to fine-tune their marketing tactics, and how they talk to their customers.

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The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

Deirdre Breakenridge

With the 2016 Presidential Election Campaign being coined “The Twitter Election” there is no question that Twitter is topical. There is a lot to learn (and will be learned) from this mainstream news channel. On Tuesday, October 11, 2016, at 8:30 p.m. ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election.

Twitter 293
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Is PR data bias holding you back?

Onclusive

When it comes to marketing analysis, public relations has been known for output — media relationships developed, placements gained, awareness garnered, and perceptions changed. In-depth analysis and measurement of PR outcomes is a fairly new practice. Thus, standards around this measurement are still in development. Often, when a PR professional views data that shows the […].

Data 270
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Sixers bet on eSports

Ronn Torossian

The NBA’s Philadelphia 76ers are making history. No, they’re not making a historic title run. In fact, until they get past LeBron and his Cavs, that dream’s little more than a wisp of the wind. But that doesn’t mean the team can’t do something exciting and groundbreaking off the court. Recently, the Sixers announced they are buying two eSports teams.

Video 236
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

Cision

As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Livestreaming is Changing How We Consume Video. If Periscope, Facebook Live, and YouTube Live are indicators, livestreaming as a concept has come home to roost.

Trends 319

More Trending

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How to Use eBooks to Grow Your Authority

ReimaginePR

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. An ebook? you may wonder. That doesn’t seem like a guaranteed path to brand authority. But it is. In addition to the reasons I’ll expand on below, an ebook offers you the incredible opportunity to add your voice to a conversation that’s currently happening in your industry.

eBook 219
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How To Socialize Your Crisis Management Plan

Melissa Agnes

I’m often asked how organizations should go about beginning to socialize their crisis management plan throughout the depths of their organization. In other words, how do you begin to get your team familiar and comfortable with the program, their roles and responsibilities? In this week’s #crisisready video , I share my approach to familiarizing and socializing my clients’ crisis preparedness programs with the different members of their team.

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The Rise and Fall of the Pumpkin Spice Latte

Cision

There are pumpkin spice cookies, cakes, candles and yes, lattes. In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. 2016’s #PSL (Pumpkin Spice Latte) lovers have crushed this total by 44%.

Analysis 318
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Why Your PR Agency Didn’t Win The Business

ImPRessions - Crenshaw Communications

Keeping the pipeline full of new projects is critical for public relations agencies and even internal teams. Beyond the bottom-line implications, a flow of fresh assignments is important for ensuring career growth for all staff, and it’s often a great team-builder. Whether the project is an extension of current work or something entirely new, it’s critical for the whole group to get behind winning the work and servicing it.

Agency 186
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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6 Guidelines for Social Media Tragedy Response

Shift Communications

We were recently asked via Twitter: In recent months, many national tragedies have occurred. In the wake of these tragedies, what’s the appropriate social media behavior? Is it OK to tweet/post in the immediate aftermath? If so, what is appropriate? Your regularly scheduled posts? Or posts related to the tragedy? Or is it better not to post at all?

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2016 Media Landscape

The Proactive Report

The media landscape is still shifting – and will continue to do so as the young digital natives grow up and grow older. Right now TV is still the number one choice for news across the entire American population, but it’s by a narrowing margin. The 18 – 49 year-olds prefer to get their news online. And as more digital natives get to an age where they’re reading and watching news, the numbers will keep moving in the direction of online.’ The fastest growing change

Mobile 133
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How To Keep Your Email Out of Spam Filters

Cision

Nearly any digital marketer will tell you that email is a preferable communications platform compared to social media. Delivery rate is higher, open rate is higher, click-through rate is higher… it’s not a controversial assertion (although the barrier-to-entry for email is more difficult than most social platforms). Spam filters aren’t discussed enough in the context of digital communications and marketing (specifically, avoiding spam filters).

How To 0
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15 Top Questions To Ask During A PR Agency Search

ImPRessions - Crenshaw Communications

Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. It’s easy to be swept off your feet by a charismatic team, or to be dazzled by a slick presentation. How to ensure you get both style and substance, as well as the perfect fit, or the closest thing to it? It helps to break down the PR agency search process into key phases and to articulate questions to elicit the best responses.

Agency 175
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Connecting Anecdotes to Storytelling in Business Communications

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I am a fan of the anecdote, one of the most underutilized storytelling techniques in business communications. Executives often perceive anecdotes as fluff and put the kibosh on such content before it sees the light of the day. Which explains why if you were to audit the content generated by PR (in-house + agency), you.more.

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Team Crisis Communications

PRSay

Public relations – especially within the sports world – involves many different aspects. It consists of writing releases, statistical work, servicing the media and pitching story ideas, among others. It is all-encompassing, with the job functions endless. It is one of the few areas of a professional sports organization that has dual roles, in that it serves both the sports and business sides.

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9 Things You Might Not Be Doing (But Should) With Your Media Monitoring Software

Cision

Do you know what clients and prospects are saying about you in real-time? How about the media, bloggers or influencers? If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. But these aren’t the only tasks a monitoring system can help you complete.

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Want To Tell Your Story? Tell Your Public Relations Firm

ImPRessions - Crenshaw Communications

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” Crafting and packaging compelling stories and conveying them to the right audience is the essence of building a brand through PR.

Publicity 149
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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What PR Pros Can Learn From Cult Classic Movies

Shift Communications

As the weather slowly becomes cooler and the constant slew of summer activities starts to dwindle, I always find myself wanting to curl up in a blanket and turn on a good movie. On a personal level, I love losing myself in a riveting narrative – whether I’m following Sherlock Holmes as he seeks to solve his newest mystery or sitting in the Boston Globe newsroom next to Sacha Pfeiffer.

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What it takes to Succeed in the Digital Workplace – A Better Understanding of Mobile

PRSay

Something revolutionary is taking place in the workplace. However, there’s a good chance you aren’t even aware of it. I’m sure you know the expression, “you can’t see the forest through the trees?” Well, for those of us in the communications industry, this may be playing out right before our eyes. We can no longer ignore the fact that pretty much everyone has an iPhone, iPad, Android, Kindle and maybe even several of them.

Mobile 129
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Pitching Talent and Celebrity Booking With Patrick Lambert

Cision

Patrick Lambert oversees celebrity, relevant human interest and news bookings as a talent executive for T.D. Jakes, a syndicated daytime program that tackles socially relevant, topical and exclusive stories. Lambert is a new addition to the T.D. Jakes team, but isn’t new to talent booking. He was previously a talent executive for The Preachers, and also FabLife.

Pitching 275
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How Does a B2B Customer Story Crack The Wall Street Journal?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Virtually every national and global company desires coverage in the business media. For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish.

B2B 128
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Facebook Live for B2B Brands—the Why and the How

PR News

“Either go live often, or don’t go live at all.” So says Bilal Morris, director of local social media strategy for iHeartRadio, about Facebook Live, the social media giant’s live broadcasting feature, which it just happens to favor in its news feed algorithm. Therein lies the conundrum—live broadcasting might not seem right for your organization,… Continued.

B2B 131
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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. The PRCA (Public Relations and Communications Association) worked with YouGov to poll 203 in-house and PR agency executives to find in-house digital PR budgets have risen by 9% in a year, with expectation they will grow further ov

Training 119
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PRSA Can Help Indiana Healing Process Following Image Bruise

PRSay

When I told a friend I’d be visiting his hometown of Indianapolis for PRSA International Conference, the response was a tad on the harsh side. “A public relations conference here in a state that effectively drove out business due to a public relations disaster? That’s irony,” he wrote. It’s true that Indiana sustained some bruises in the boxing ring of public opinion in 2015 when passage of the Religious Freedom Restoration Act prompted a backlash from companies, which threatened to pull busines

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Alpharetta a High-Tech Secret; Off Script #13: GSU EiR Bill Bradford

Sword and the Script

While Bill Bradford studied electrical engineering in college, he went into sales, rather than engineering for a career. He says he “interviewed for a technical sales position on a lark” (at Texas Instruments) and knew he had found the right career. To that end, his career is impressive: he’s held top executive jobs in sales, sales and marketing, and even served as CEO in a range of technology businesses.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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20 Ways To Leverage Public Speaking Engagements

Prakkypedia

You’ve got a speaking gig? Congratulations. It’s a good public relations device to build your profile and help you reach out to potential clients, customers or partners, and share your expertise or point of view. Your audience may comprise 12 people. It may comprise 120. No matter the number, there are things you can do to make the most of your presentation and leverage the effort you’re putting in.

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Why PRSA’s stringent APR rules need to change

Communications Conversations

I want to start by making one thing clear: This is not a post designed to bash PRSA or the APR. I was a PRSA member, committee member and board member for years. I earned by APR years ago. I might not be a current member, but I’m a huge PRSA supporter. And, I earned my APR years ago. While it was stripped from me when I let my PRSA membership lapse (we’ll get to that in a moment), I am a big supporter of the APR, too.

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Top 3 Reasons for Nonprofits to Send Press Releases

Beyond PR

For nonprofits, working on a shoestring budget is a fact of life. It can be a struggle to justify extra expenses, especially for public relations and marketing. However, there are certain communication tactics where it can pay off in the long term to invest more in the short. Take press releases, for instance. “Not all that long ago a press release’s effectiveness was measured solely in terms of earned media coverage and the ad equivalency value of that coverage,” writes Melissa Walsh in Proving

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