Onclusive
MAY 17, 2016
After reading his interview in Bulldog Reporter, I quickly became “Twitter friends” with PR pro Ryan Greives. As Senior PR Specialist for subscription billing provider cleverbridge, he leads the company’s global PR and social media strategies. But before that, he worked at an agency, filling the shoes of Vice President of BLASTmedia’s B2B Practice Group. […].
Cision
MAY 17, 2016
From research to execution, every aspect of your communication strategy is important. If you’re careless with one piece, the whole strategy will suffer. Anthony Bianco, executive vice president and general manager at República, says brands need to invest in each component of communication to ensure success. In this interview, Anthony discusses prioritizing each step of your communication strategy, sharing brand messaging with a diverse audience and maintaining the integrity of your overall commu
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ImPRessions - Crenshaw Communications
MAY 17, 2016
Although they’re sometimes confused, public relations and marketing are very distinct. Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. But in the ideal world, the two work together and reinforce one another to reach business goals. The visibility generated from a smart PR program can move a brand into the consideration set in a consumer’s mind for a B2C brand, or help fill the funne
Ronn Torossian
MAY 20, 2016
Search engine optimization (SEO) is quickly and continuously evolving. In order for marketers to stay competitive in this field, they must keep up with the latest tweaks being made to top search engine algorithms. Those marketers who learn how to successfully integrate SEO into their overall marketing strategy will attract, engage and retain their target audiences in today’s hyper-saturated digital marketplace.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
ReimaginePR
MAY 16, 2016
When it comes to raising awareness for your brand or cause, most of us assume that simply promoting it on social media or via email is enough to get the job done. I know this because I was once there too. After all the hard work spent creating what seemed like the perfect message and eye-catching image to match, I wouldn’t see the engagement I had hoped for.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
MAY 19, 2016
Memorial Day is both a somber holiday and the joyful unofficial start to summer, making it ripe with potential PR pitfalls for the uninitiated. Many a well-intentioned company has put their foot in it on the day when Americans remember those who died in service to the country. Those who labor in public relations should thoroughly think through the potential pitfalls of any campaign, but when orchestrating programs around this holiday, it’s more important than ever to be extra vigilant, as the st
Ronn Torossian
MAY 17, 2016
Given how consumers are becoming more digital and are demanding more authentic relationships with the brands they love, the value of social media for C-level executives has never been important. From elevating their personal brands to cultivating business relationships to sharing their unique voices with consumers, employees and industry peers, senior executives are finding innovative ways to increase their online visibility and drive engagement.
The Resolution Blog
MAY 17, 2016
Join us for a live webinar to find out how to best use Coveragebook.com. We’ll show you how to produce beautiful reports, demonstrate accurate PR metrics and save yourself hours in your busy PR schedule! Join Stella and Laura from the Coveragebook.com team and be taken on a tour of the reporting tool. Register for the FREE webinar here. In under 30 minutes you will learn all of the best tips and tricks, including how to; Customise your report quickly.
Cision
MAY 17, 2016
Only 6 percent of journalists say digital newsrooms meet their needs. And if you aren’t meeting journalists’ needs, they’ll pass over your brand and cover one of your competitors instead. So how can you ensure you provide a positive experience for journalists and land media coverage? Make sure your digital newsroom is up to journalists’ standards. A recent survey from digital communications platform ISEBOX reveals why journalists are unsatisfied with the resources communication professionals pro
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
ImPRessions - Crenshaw Communications
MAY 16, 2016
Anyone who has worked in public relations is familiar with the tension created by a live broadcast interview. In an era dominated by branded content and social media, the live shot still stands out. There’s often a bit of nail-biting as we wonder how a company spokesperson will deliver “key messages” in a three-minute chat, or how far a host will veer from agreed-upon questions.
Flack's Revenge
MAY 17, 2016
There’s one thing that could put the whole Facebook Trending News bias controversy to rest – but I haven’t seen it yet. In case you are not familiar with the story, Gizmodo ran this piece last week: Former Facebook Workers: We Routinely Suppressed Conservative Views. The story hit a nerve, given election season timing and concerns about the growing influence of Facebook and other social networks.
Melissa Agnes
MAY 17, 2016
Welcome to episode #057 of The Crisis Intelligence Podcast, with Melissa Agnes and Garth Rowan. The wildfires in Fort McMurray, Alberta, Canada have been blazing since the start of May and have so far destroyed over 2400 buildings , including homes and businesses, and have resulted in an evacuation of approximately 90,000 citizens. Having yet to be completely tamed by fire fighters, the truly exceptional part is that, of the approximate 90,000 evacuees, not one person has died on account of the
Cision
MAY 19, 2016
Without strong support from inside your organization, you can’t expect anyone to support you from outside it. Meghan Gross, executive vice president at Grayling, says a successful communication strategy starts with a strong internal foundation. In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Stuart Bruce
MAY 20, 2016
The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160
Flack's Revenge
MAY 16, 2016
By Carmen Ren. We all know that in order to communicate effectively, PR practitioners need to understand the public well. In the multi-cultural context, this can be several times more challenging. (To me, it is also fascinating!) The efforts to understand our stakeholders from a foreign culture go way beyond overcoming language issues. As a PR student who came to the United States for the first time 14 months ago, I was daunted by the challenge of using English to listen, express, learn, think,
Communications Conversations
MAY 19, 2016
As you probably know by now, Facebook unveiled live video for brand pages earlier this year. Among the earliest adopters were a host of media outlets, Red Bull and Dunkin Donuts (they gave a behind-the-scenes tour of one of their test kitchens–see below). Since then, a number of other brands have begun experimenting with Facebook Live (I’ve sent the following post to a number of clients who are thinking about experiment, too).
Cision
MAY 17, 2016
Today, consumers make an average of six to eight touches before they make a purchase. But do you know which one provokes action? Most brands use a customer relationship management system like Salesforce or Microsoft Dynamics to track their prospects’ and customers’ moves; however, CRM systems were originally designed for sales teams and don’t necessarily provide the full picture for marketing and public relations.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
The Stalwart Blog
MAY 18, 2016
Your Google Analytics reports may be haunted by what experts call ghost spam. In a nutshell, ghost spam is neither human nor bot, it’s fake data being sent to your Google Analytics saying that users were referred to your site from domains that never linked to you. The intent is to get your attention and spark enough curiosity so you’ll visit the site to investigate the referral traffic.
Flack's Revenge
MAY 16, 2016
While watching my kids play soccer years ago, I often heard the coach yell “Open Spaces! Pass to space!” The instructions might not make sense, but on the playing field they were obvious: the coach was imploring the team to pass the ball to an area that was unoccupied by defenders. Marketers of today can learn a thing or two from this philosophy.
Shift Communications
MAY 17, 2016
RFPs are rough – for everyone involved. The company that has to create it and then sift through all the responses and the hours of unbillable time that agencies put in to responding with the hope of cutting through all the clutter. Most RFPs are long and arduous and ask many of the same questions. -Tell us about your agency (5 separate questions) and list your capabilities.
Cision
MAY 20, 2016
With so many voices speaking to your audience, what can your brand do to stand out from the crowd? If you’re not leveraging real-time events , your competitors will…and they’ll own the conversation. Real-time opportunities span trending topics, events and breaking news and provide a shortcut to gain authority, engage audiences and lead industries. Reaction time is key to leading these conversations, but positioning will ultimately determine your success.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PRSay
MAY 18, 2016
*This article was provided by Cision, a PRSA partner. The big data revolution has pushed the public relations industry forward. No longer should gut feeling or instinct be the sole determinant for strategy and progress. Public relations success in today’s world requires consistently reviewing and revamping metrics, and that’s something you can see from the leaders in the industry.
Flack's Revenge
MAY 16, 2016
Cell phones have been blamed for everything from frying our brains, to shortening attention spans and making us stupid. But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. The NY Times Op Ed Smartphones Don’t Make us Dumb challenges conventional wisdom: “…there’s little evidence that attention spans are shrinking… a significant deterio
ISEBOX
MAY 16, 2016
Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. She was managing print and TV ad campaigns long before she started using online and social media channels to promote her current employer, ABC Drug Corp. So when a user posts some nice comments on Facebook about how his health improved after using an ABC-manufactured diabetes drug.
Cision
MAY 19, 2016
You spend a lot of time creating content, but is your audience paying attention to any of it? Ninety-two percent of consumers trust recommendations from their peers over branded content. Your brand is no longer an authority over your audience, so how can you reach them? You need to connect with the people who do have authority: influencers. Influencers can extend the reach of your content and help you make an impact on your audience.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
PRSay
MAY 16, 2016
My friend and PRSA colleague Ray Kotcher has said that public relations is a profession that moves “at the speed of light.”. This carries many meanings. News and information travels faster than ever before. Communications professionals must make critical decisions under enormous pressure and in compressed time frames. The reputations of the brands and organizations that we represent can be strengthened or tarnished in an instant.
Flack's Revenge
MAY 16, 2016
We surveyed our team about their mobile app use, asking everyone to pick their top three (intentionally excluding client apps from consideration). It was a fun exercise, as there was much variety in the answers (no one picked the same ones, in fact there was very little overlap) and I learned about a few new apps in the process. I also learned about new uses for existing apps, and more about the interests of some of our team members.
Ishmael's Corner
MAY 16, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Why don’t companies care about job descriptions? It makes no sense. Every company claims “people are our most valuable asset.” Every company is fighting competitors for talent. Every company recognizes that first impressions count.
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