Sat.May 14, 2016 - Fri.May 20, 2016

The Differences Between In-house and Agency PR Roles

Onclusive

After reading his interview in Bulldog Reporter, I quickly became “Twitter friends” with PR pro Ryan Greives. As Senior PR Specialist for subscription billing provider cleverbridge, he leads the company’s global PR and social media strategies.

Agency 281

The Five “Rs” of PR: How PR Can Boost Brand Marketing

ImPRessions - Crenshaw Communications

Although they’re sometimes confused, public relations and marketing are very distinct. Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques.

B2C 221

Behind the Headlines With Anthony Bianco

Cision

From research to execution, every aspect of your communication strategy is important. If you’re careless with one piece, the whole strategy will suffer.

3 Easy Ways to Stretch Your B2B PR Budget by Displaying Your Own Press

B2B PR Sense

You’ve worked hard to gain press mentions. You’ve nailed your PR campaign! Now what? Do you just hope and pray that your publicity isn't short-lived and easily forgettable? Of course not! If you want your press to become evergreen, you’ll have to make it that way.

B2B 172

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Beyond “Raising Awareness”: Setting Real Objectives

ReimaginePR

When it comes to raising awareness for your brand or cause, most of us assume that simply promoting it on social media or via email is enough to get the job done. I know this because I was once there too.

eBook 170

More Trending

5 Ways to Improve Internal Communication

Cision

The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations.

5 Easy SEO Tips Guaranteed to Boost Your B2B PR

B2B PR Sense

A website is not just a pretty face. The whole point of having a site is to capture leads, driving prospects to engage and buy from you, right? What if you have sunk thousands of dollars into designing it, yet your traffic is at a stand still -- or not where you want it to be?

B2B 172

No Accounting for Bias?

Flack's Revenge

There’s one thing that could put the whole Facebook Trending News bias controversy to rest – but I haven’t seen it yet. In case you are not familiar with the story, Gizmodo ran this piece last week: Former Facebook Workers: We Routinely Suppressed Conservative Views.

Trends 156

What PR Can Learn From “Money Monster”

ImPRessions - Crenshaw Communications

Anyone who has worked in public relations is familiar with the tension created by a live broadcast interview. In an era dominated by branded content and social media, the live shot still stands out.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why SEO Matters for Marketing

Ronn Torossian

Search engine optimization (SEO) is quickly and continuously evolving. In order for marketers to stay competitive in this field, they must keep up with the latest tweaks being made to top search engine algorithms. Those marketers who learn how to successfully integrate SEO into their overall marketing strategy will attract, engage and retain their target audiences in today’s hyper-saturated digital marketplace.

SEO 150

Paid Media: How to Capture Viable B2B Leads on the Cheap

B2B PR Sense

When Google recently changed its ad structure to eliminate right-side text ads, many small-to-medium-sized businesses figured this was the end of their Google advertising experience. After all, with only seven text-based ads showing at a time, aren't the little guys being priced out?

B2B 167

4 Reasons Your Digital Newsroom Falls Short for Journalists

Cision

Only 6 percent of journalists say digital newsrooms meet their needs. And if you aren’t meeting journalists’ needs, they’ll pass over your brand and cover one of your competitors instead. So how can you ensure you provide a positive experience for journalists and land media coverage?

Survey 208

12 amazing quotes from graduation speeches

PR Daily

A different version of this story first appeared on PR Daily in May, 2014. Graduation season is nearly here. Here’s a sampling of a dozen quotes from commencement addresses through the years that stand out for being unexpected, funny, or truly memorable.

Social Media in the C-Suite

Ronn Torossian

Given how consumers are becoming more digital and are demanding more authentic relationships with the brands they love, the value of social media for C-level executives has never been important. From elevating their personal brands to cultivating business relationships to sharing their unique voices with consumers, employees and industry peers, senior executives are finding innovative ways to increase their online visibility and drive engagement.

Confessions of A Foreign PR Student

Flack's Revenge

By Carmen Ren. We all know that in order to communicate effectively, PR practitioners need to understand the public well. In the multi-cultural context, this can be several times more challenging. (To To me, it is also fascinating!) The efforts to understand our stakeholders from a foreign culture go way beyond overcoming language issues.

Behind the Headlines With Meghan Gross

Cision

Without strong support from inside your organization, you can’t expect anyone to support you from outside it. Meghan Gross, executive vice president at Grayling, says a successful communication strategy starts with a strong internal foundation.

How PR is redefining itself

PR Daily

The public relations industry is entrenched in an identity crisis. Many PR firms are realizing that clients today demand more than what traditional agencies provide.

Agency 124

Learn how to save hours creating your coverage reports

The Resolution Blog

Join us for a live webinar to find out how to best use Coveragebook.com. We’ll show you how to produce beautiful reports, demonstrate accurate PR metrics and save yourself hours in your busy PR schedule!

Report 156

Find and Fill Open Spaces to Connect with Customers

Flack's Revenge

While watching my kids play soccer years ago, I often heard the coach yell “Open Spaces! Pass to space!” ” The instructions might not make sense, but on the playing field they were obvious: the coach was imploring the team to pass the ball to an area that was unoccupied by defenders. Marketers of today can learn a thing or two from this philosophy.

B2B 120

3 Tips for Building a Measurement Strategy

Cision

Today, consumers make an average of six to eight touches before they make a purchase. But do you know which one provokes action?

8 fundamental truths about public relations

PR Daily

There are a lot of pains and a lot of gains in the public relations industry. Some things are understood; others are not—neither by clients nor journalists. The business is changing, and so are the rules.

Survey: 5 Top Way Reporters Find Sources and Stories

Sword and the Script

When you have a question no one seems to know the answer to, what’s the first thing you do? If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently surveyed.

Survey 108

Secret to Creativity? Ditch the Phone! Get Bored!

Flack's Revenge

Cell phones have been blamed for everything from frying our brains, to shortening attention spans and making us stupid. But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR.

3 Brands That Aced Real-Time Opportunities

Cision

With so many voices speaking to your audience, what can your brand do to stand out from the crowd? If you’re not leveraging real-time events , your competitors will…and they’ll own the conversation.

Brand 190

Facebook sets its sights on journalism, sets high bar for media relations

PR Daily

Facebook’s Instant Articles is a game-changer for social media managers. Recently, Facebook opened up Instant Articles to all publishers. Instant Articles is Facebook’s new way to natively load articles within Facebook’s app using an adapted RSS feed.

TCIP #057 – Fort McMurray Wildfire with Garth Rowan

Melissa Agnes

Welcome to episode #057 of The Crisis Intelligence Podcast, with Melissa Agnes and Garth Rowan.

Crisis 151

Fusion’s Favorite Mobile Apps of 2014

Flack's Revenge

We surveyed our team about their mobile app use, asking everyone to pick their top three (intentionally excluding client apps from consideration). It was a fun exercise, as there was much variety in the answers (no one picked the same ones, in fact there was very little overlap) and I learned about a few new apps in the process. I also learned about new uses for existing apps, and more about the interests of some of our team members.

Mobile 120

4 Steps to Connecting With Influencers Through Owned Media

Cision

You spend a lot of time creating content, but is your audience paying attention to any of it? Ninety-two percent of consumers trust recommendations from their peers over branded content. Your brand is no longer an authority over your audience, so how can you reach them?

5 tips for SEO-savvy news releases

PR Daily

It can be difficult to get a news release approved internally—without thinking about search engine optimization. However, if exposure, disclosure or page views are your goals, you must heed content discoverability and make your release SEO-friendly.

SEO 124

I ain’t afraid of no ghost spam

The Stalwart Blog

Your Google Analytics reports may be haunted by what experts call ghost spam. In a nutshell, ghost spam is neither human nor bot, it’s fake data being sent to your Google Analytics saying that users were referred to your site from domains that never linked to you.

Introducing New TrendKite Logo

TrendKite

Beginning today, the TrendKite crew will be rolling out a new logo that will be our brand's north star and representation of our sky-high aspirations. Product Updates

Brand 99

Behind the Headlines With Sonja Warner

Cision

Your audience is bombarded with content every day. With so much noise, how can your brand cut through and stand out? Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively.