December, 2016

Trending Sources

Eight PR Trends that Will Affect Your Jobs in 2017

Spin Sucks

On the eighth day of Christmas, Spin Sucks gave to you eight PR trends. These include artificial intelligence, fake news, accountability partners, and more. Gini Dietrich walks you through all eight so you are ready for next year.

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Leadership Beyond Your Job Title

PR Expanded

A Guest Post by Corina Manea, Chief Community Officer, Spin Sucks & Founder of NutsPR. We expect leadership from the ones on the high end of our organizations. We expect them to lead the way and tell us what to do, the next steps and where to stop.

Study: The Dark Side of the Gig Economy


Media analysis can provide insights into the trends and affinities of population groups. It can also highlight discrepancies in how the media portrays and issue versus how the public actually discusses it.

Study 87

When Trump Attacks: Turn Mean Tweets Into Positive PR

ImPRessions - Crenshaw Communications

Many professional communicators consider Donald Trump a master of public relations. The $2 billion worth of earned media his campaign grabbed enabled him to stand out in a crowded GOP field and go on to win his party’s nomination.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Join the December 13th #PRStudChat Discussion on “Millennials & Unconventional Career Paths”

PR Expanded

Jessica Lawlor, President & CEO of Jessica Lawlor & Company. As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. ET to discuss how Millennials can find success through unconventional career paths and passion projects.

7 PR Mistakes to Avoid in 2017


According to research from Havas Media , a whopping 55 percent of people have a natural distrust for brands — and this number is further increasing. What do you do when a good percentage of your target audience do not naturally trust you? You work on your PR game.

The Worst PR Advice We’ve Ever Heard

ImPRessions - Crenshaw Communications

As we gear up for whatever public relations challenges we face in the new year, it seemed a good time to make sure we “do this and not that” when it comes to strategic communications.

How to Measure PR Effectively

The Proactive Report

Much as we may shy away from math and stats, the time has come to learn how to use data to show results. “Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

FIR Podcast #67: Let’s launch a startup!

Holtz Communication + Technology

Cross-posted from the FIR Podcast Network. Not much news of interest to communicators is reported over the holidays, so Ayelet Baron, Eden Spodek, and Brad Whitworth joined host Shel Holtz for a higher-level conversation on these topics: Science kits from GE integrate with the Amazon Echo.

The PR Industry is Full of Spin Doctors and Liars

Spin Sucks

On the second day of Christmas, Spin Sucks gave to you: Two lies told consistently about the PR industry and what to do about it. Gini Dietrich outlines an approach to take that will fight the perception people have of us.

Top Metrics for Measuring PR Effectiveness

Beyond PR

The importance and value of Public Relations, or PR, is practically common knowledge today. Everyone from the biggest corporation to the smallest non-profit understands that managing your image and engagement–especially online–is critical not just to success, but to survival.

Behind the Headlines with Poppy MacDonald


Taking advantage of opportunities, honing your skills, and following the needs of customers to craft your strategy are just a few of the vital ways to make your way in the communications field. In September, Poppy MacDonald joined POLITICO U.S. as their new president.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

In 2016, public relations saw its share of highs and lows. But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. PR folks now have more ways to get their clients’ messages across than ever before.

Millennials@Work: Perspectives on Diversity & Inclusion


Research released today from the Institute for Public Relations (IPR) and leading global communications and engagement firm Weber Shandwick found distinct differences between Millennials and older generations in their experiences and attitudes toward diversity and inclusion at work.

Keys to conquering social media in 2017

PR Daily

Social media—as many digital marketers know it—refuses to slow down. To keep up with trends, consumer inquiries and engagement efforts, it’s imperative that PR pros and social media managers learn new skills and apply them to their current strategies.

The 12 PR Blogs You Must Subscribe to (and Read) in 2017

Spin Sucks

On the twelfth day of Christmas, Spin Sucks gave to you 12 PR blogs you must subscribe to—and read—in 2017. Gini Dietrich has the recommendations. The post The 12 PR Blogs You Must Subscribe to (and Read) in 2017 appeared first on Spin Sucks. Comments Merry Christmas to you, Laura!

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Why CEOs Need Social Media


Uncategorized Edelman Trust Barometer Glassdoor Marica Newbert Social CEO

Give Your Food and Beverage Brand a Face People Can Trust with Influencer Marketing


When it comes to influencer marketing, food and beverage brands are beginning to step away from big stars in favor of a different track.

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How Public Relations Can Fight Fake News

ImPRessions - Crenshaw Communications

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services.

End-of-Year Social Media Checklist

Beyond PR

You’ve spent the year focusing more on social media than you ever have in the past. But have you done everything you’re supposed to? Did you forget anything important? Use the following as your end-of-year checklist to ensure you covered your bases for social media.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Holiday Rest & Rejuvenation Through Reading

PR Expanded

A Few Favorite Books in 2016. During the holidays you should never be too busy to step back to give thanks and to also take a little time to rest and rejuvenate. I’m thankful for my family, friends, and colleagues who support me throughout the year in so many different ways.

Want to Work from Home? Get Your Own Office!

Spin Sucks

Working from home sounds fancy and it's on almost everyone's wish-list. However contrary to the general opinion is not easy. Corina Manea tackles that and the importance of having a place you can call office at home. The post Want to Work from Home? Get Your Own Office! appeared first on Spin Sucks.

A guide to crafting perfect social media posts

PR Daily

Every social platform has its own vibe, cadence, shorthand and etiquette. For social media and brand managers, this can make it hard to customize messaging across online sites. On LinkedIn, for example, you want to keep your post’s text very short—around 50 characters.

How To Create a Simple Facebook Messenger Bot


Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year.

How To Pick The Right PR Firm In 2017

ImPRessions - Crenshaw Communications

Whether you run a tech start-up ready to tell its story or manage an established brand wanting fresh visibility, you may be looking to bring on a top public relations firm in the coming year.

PR 101: What is a Media Impression?

Shift Communications

One of the most common metrics talked about in traditional public relations as well as advertising is the media impression. However, it’s not always clear what an impression is or why it matters, not to mention, some folks believe impressions don’t matter at all.

5 Things to Consider When Planning Your 2017 Content

Beyond PR

According to a recent research report by the Content Marketing Institute , Sixty-two percent of B2B marketers say their organization’s overall approach to content marketing has been much more successful now versus last year.

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The Four Most Important Things B2B Marketing Must Share with Sales

Spin Sucks

We're used to sales and marketing not "speaking" to each other. We're used to these two departments working independently, without one knowing what the other does. What if we change that? What would happen if sales and marketing work closely together?

B2B 89

Face it, there are no “dream jobs”

Communications Conversations

It’s time to give up the ghost. There are no “dream jobs.” ” Yeah, I said it. And you know why? Because I’m living my “dream job.” ” (outside of running social media for the PGA Tour).