December, 2016

How To Create a Simple Facebook Messenger Bot


Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year.

The Best PR Conferences to Attend in 2017


If you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list!

Do This One 5-Minute Task To Massively Improve Your Facebook Page

Rock the Status Quo

The Trick? Facebook Preferred Audience. In social media, sometimes the tiniest of tweaks can make an incredible difference.

How to Measure PR Effectively

The Proactive Report

Much as we may shy away from math and stats, the time has come to learn how to use data to show results. “Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Be a Better Writer: Tips for PR Professionals


In a typical work day, how much time do you spend writing? Between drafting emails, fine-tuning pitches, and editing content, I’m sure that writing is a huge part of your day.

GoPro appears to be going nowhere

Ron Torossian

GoPro continues to freefall. The personal video camera company that made a splash with clever marketing and innovative options is riding the rapids of a long string of bad luck. Now the stock has fallen again, to what CNN calls the lowest level ever.

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Crowdsourcing PR Dashboard Advice

Flack's Revenge

A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR , and generally pretty smart about PR and marketing tech. So I thought this would be easy. But, as I learned, the tools that I was familiar with did not fit the bill.

Leadership Beyond Your Job Title

PR Expanded

A Guest Post by Corina Manea, Chief Community Officer, Spin Sucks & Founder of NutsPR. We expect leadership from the ones on the high end of our organizations. We expect them to lead the way and tell us what to do, the next steps and where to stop.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR’s Feel-Good Stories Of The Season

ImPRessions - Crenshaw Communications

Anyone in public relations would agree that the news stories of 2016 have been crazy. Many were vicious (think politics) many were untrue (again, think politics) and some were hopeful and encouraging. This is the time of year we prefer to focus on a few of those.

Give Your Food and Beverage Brand a Face People Can Trust with Influencer Marketing


When it comes to influencer marketing, food and beverage brands are beginning to step away from big stars in favor of a different track.

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Were our 2016 PR predictions spot on?


Oh, the last few weeks in December — that special time of year when industry prediction posts become as ubiquitous as ugly holiday sweaters and peppermint-flavored everything.

Trump continues to ignore traditional media, banking on the strength of his brand

Ron Torossian

Throughout his record-breaking Presidential campaign , Donald Trump had a tumultuous relationship with the media. He used all the screen time he could get, but he constantly criticized, berated and slammed the media in general as well as specific networks and reporters in particular.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

This is one of the best examples of small business content marketing you’ll see anywhere in the world

PR Warrior

When it comes to social media and content marketing, The Goulet Pen Company leaves behind most businesses. And I’m not talking just small businesses here; you can safely include many large companies and organisations as well. Goulet is a US-based online retailer specialising in fountain pens and accessories such as ink, paper, wax seals, notebooks and the… MORE.

Holiday Rest & Rejuvenation Through Reading

PR Expanded

A Few Favorite Books in 2016. During the holidays you should never be too busy to step back to give thanks and to also take a little time to rest and rejuvenate. I’m thankful for my family, friends, and colleagues who support me throughout the year in so many different ways.

The Biggest PR Disasters Of 2016

ImPRessions - Crenshaw Communications

2016 had plenty of the kind of the kinds of news-making crises that public relations people dread. It was a year of surprises, setbacks, and scandals. Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime.

How to Get Better Live Video Reach


This past week Twitter announced that they are integrating Periscope’s live video as a built-in feature of the network.

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How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Tools we’ve tried out for you: Proposify and Visme


It just occurred to me that we hadn’t thrown any product reviews your way in a little while, and we’ve stumbled on two that you been using two for a little bit and thought we’d tell you about them. First up is Proposify. It is supposed to help you win business by making the act of creating, sending, tracking and following up on your proposals faster and easier. Which it does and it doesn’t. Let’s start with what I love: 1.

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Pew says “fake” news is creating real issues online

Ron Torossian

You can’t throw a rock these days without hitting a headline about “fake” news. It’s all the rage, and it has people from across the political and media spectrum in a rage. On one side you have those who believe “fake” news contributed to Hillary Clinton’s campaign loss.

How Anytime Fitness uses 100 percent user-generated content to feed its Instagram account

Communications Conversations

Despite what you see from the Dunkin Donuts, Oreos and Starbucks of the world, starting and maintaining a corporate Instagram account isn’t always easy. The biggest reason? The constant drumbeat of visual content.

Important Steps To Take Post-Crisis

Melissa Agnes

When the crisis has been managed, the organization’s primary focus is to do everything in its power to return to business as usual. But there needs to be more to it than that.

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Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

When Trump Attacks: Turn Mean Tweets Into Positive PR

ImPRessions - Crenshaw Communications

Many professional communicators consider Donald Trump a master of public relations. The $2 billion worth of earned media his campaign grabbed enabled him to stand out in a crowded GOP field and go on to win his party’s nomination.

Behind the Headlines With Jen Dobrzelecki


In today’s market, competition for your audience’s loyalty is fierce. And if you’re brand isn’t living up to its promises, you’ll lose out on the business that you deserve.

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Repurpose Does Not Mean Regurgitate in Content Marketing

Sword and the Script

Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been. That subhead deserved a second chance.

Tree dazzlers want you to try something new this Christmas

Ron Torossian

If you are among the 25 million Americans who purchase a Christmas tree each season, you are among those who dread the next step. Putting on the lights. The clumsy, time consuming “family” activity is the punchline of many Christmas comedies and the dread of parents from coast to coast.

#SocialPR Spotlight: Brandon Andersen

Waxing UnLyrical

Today’s a big day. Not just because I can now say, “Christmas is next week,” (yay!) but because today’s #SocialPR Spotlight shines bright on one of the absolute smartest and nicest people ever: Brandon Andersen, Chief Strategist at Ceralytics.

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PR Rock Stars: Life Time Fitness’ Ava Beilke

Communications Conversations

Yep, Ava Beilke is a millennial. But, she doesn’t act the part (at least, not according to stereotypes). In fact, I believe I’ve heard Ava say “I’m a grandma trapped in a millennial’s body” the last time I saw her at a Talking Points event in September.

Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

In 2016, public relations saw its share of highs and lows. But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. PR folks now have more ways to get their clients’ messages across than ever before.

Behind the Headlines with Jamilah Lemieux


Social media leverage and a keen understanding of your audience are vital to standing out in the marketplace. Jamilah Lemieux, the VP of News and Men’s Programming with Interactive One, explains how she has branded herself and stays focused on her goals to produce smart, timely content.

7 Best, 7 Worst and 7 Favorite PR Blog Posts in 2016 [Sword and the Script]

Sword and the Script

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC.