December, 2016

Leadership Beyond Your Job Title

PR Expanded

A Guest Post by Corina Manea, Chief Community Officer, Spin Sucks & Founder of NutsPR. We expect leadership from the ones on the high end of our organizations. We expect them to lead the way and tell us what to do, the next steps and where to stop.

Tree dazzlers want you to try something new this Christmas

Ron Torossian

If you are among the 25 million Americans who purchase a Christmas tree each season, you are among those who dread the next step. Putting on the lights. The clumsy, time consuming “family” activity is the punchline of many Christmas comedies and the dread of parents from coast to coast.

Trending Sources

Study: The Dark Side of the Gig Economy

Cision

Media analysis can provide insights into the trends and affinities of population groups. It can also highlight discrepancies in how the media portrays and issue versus how the public actually discusses it.

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The Best PR Conferences to Attend in 2017

AirPR

If you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list!

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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Trump continues to ignore traditional media, banking on the strength of his brand

Ron Torossian

Throughout his record-breaking Presidential campaign , Donald Trump had a tumultuous relationship with the media. He used all the screen time he could get, but he constantly criticized, berated and slammed the media in general as well as specific networks and reporters in particular.

7 PR Mistakes to Avoid in 2017

Cision

According to research from Havas Media , a whopping 55 percent of people have a natural distrust for brands — and this number is further increasing. What do you do when a good percentage of your target audience do not naturally trust you? You work on your PR game.

Top Metrics for Measuring PR Effectiveness

Beyond PR

The importance and value of Public Relations, or PR, is practically common knowledge today. Everyone from the biggest corporation to the smallest non-profit understands that managing your image and engagement–especially online–is critical not just to success, but to survival.

This is one of the best examples of small business content marketing you’ll see anywhere in the world

PR Warrior

When it comes to social media and content marketing, The Goulet Pen Company leaves behind most businesses. And I’m not talking just small businesses here; you can safely include many large companies and organisations as well. Goulet is a US-based online retailer specialising in fountain pens and accessories such as ink, paper, wax seals, notebooks and the… MORE.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Worst PR Advice We’ve Ever Heard

ImPRessions - Crenshaw Communications

As we gear up for whatever public relations challenges we face in the new year, it seemed a good time to make sure we “do this and not that” when it comes to strategic communications.

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Keys to conquering social media in 2017

PR Daily

Social media—as many digital marketers know it—refuses to slow down. To keep up with trends, consumer inquiries and engagement efforts, it’s imperative that PR pros and social media managers learn new skills and apply them to their current strategies.

Holiday tech offers a bright new way to set the mood

Ron Torossian

Are you one who wants to have a good old-fashioned Griswold Family Christmas but without all the frustration, time spent handling lights and explosions? Well, now you can. Christmas decorating options go well beyond LEDs and battery operated candles.

Behind the Headlines with Poppy MacDonald

Cision

Taking advantage of opportunities, honing your skills, and following the needs of customers to craft your strategy are just a few of the vital ways to make your way in the communications field. In September, Poppy MacDonald joined POLITICO U.S. as their new president.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

End-of-Year Social Media Checklist

Beyond PR

You’ve spent the year focusing more on social media than you ever have in the past. But have you done everything you’re supposed to? Did you forget anything important? Use the following as your end-of-year checklist to ensure you covered your bases for social media.

Be a Better Writer: Tips for PR Professionals

AirPR

In a typical work day, how much time do you spend writing? Between drafting emails, fine-tuning pitches, and editing content, I’m sure that writing is a huge part of your day.

Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

In 2016, public relations saw its share of highs and lows. But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. PR folks now have more ways to get their clients’ messages across than ever before.

Holiday Rest & Rejuvenation Through Reading

PR Expanded

A Few Favorite Books in 2016. During the holidays you should never be too busy to step back to give thanks and to also take a little time to rest and rejuvenate. I’m thankful for my family, friends, and colleagues who support me throughout the year in so many different ways.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

GoPro appears to be going nowhere

Ron Torossian

GoPro continues to freefall. The personal video camera company that made a splash with clever marketing and innovative options is riding the rapids of a long string of bad luck. Now the stock has fallen again, to what CNN calls the lowest level ever.

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Give Your Food and Beverage Brand a Face People Can Trust with Influencer Marketing

Cision

When it comes to influencer marketing, food and beverage brands are beginning to step away from big stars in favor of a different track.

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A guide to crafting perfect social media posts

PR Daily

Every social platform has its own vibe, cadence, shorthand and etiquette. For social media and brand managers, this can make it hard to customize messaging across online sites. On LinkedIn, for example, you want to keep your post’s text very short—around 50 characters.

PR 101: What is a Media Impression?

Shift Communications

One of the most common metrics talked about in traditional public relations as well as advertising is the media impression. However, it’s not always clear what an impression is or why it matters, not to mention, some folks believe impressions don’t matter at all.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

5 Things to Consider When Planning Your 2017 Content

Beyond PR

According to a recent research report by the Content Marketing Institute , Sixty-two percent of B2B marketers say their organization’s overall approach to content marketing has been much more successful now versus last year.

Face it, there are no “dream jobs”

Communications Conversations

It’s time to give up the ghost. There are no “dream jobs.” ” Yeah, I said it. And you know why? Because I’m living my “dream job.” ” (outside of running social media for the PGA Tour).

Pew says “fake” news is creating real issues online

Ron Torossian

You can’t throw a rock these days without hitting a headline about “fake” news. It’s all the rage, and it has people from across the political and media spectrum in a rage. On one side you have those who believe “fake” news contributed to Hillary Clinton’s campaign loss.

How To Create a Simple Facebook Messenger Bot

Cision

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year.

How to Create Shareable Content that Will Get Your PR Efforts Noticed

PRSay

Today, your news release is only one part of any successful PR effort. To see your campaign and activities really take flight you need to invest in creating engaging, shareable content. Start by Providing Value.

Tips for writing cleaner social media copy

PR Daily

When was the last time you read social media post that contained an error? It probably wasn’t too long ago. Great writing is in decline. As content continues to be mass produced, readers are seeing more errors in self-published posts. Where do people make most of their writing blunders?

Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion.

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PR Rock Stars: Life Time Fitness’ Ava Beilke

Communications Conversations

Yep, Ava Beilke is a millennial. But, she doesn’t act the part (at least, not according to stereotypes). In fact, I believe I’ve heard Ava say “I’m a grandma trapped in a millennial’s body” the last time I saw her at a Talking Points event in September.

Toyota doors open up recall notice

Ron Torossian

Toyota recently announced a massive recall on its popular Sienna minivan. About 700,000 units are being recalled due to a defect that allows the sliding doors to open while the vehicle is in motion.