December, 2016

The Best PR Conferences to Attend in 2017

Onclusive

If you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list!

Join the December 13th #PRStudChat Discussion on “Millennials & Unconventional Career Paths”

PR Expanded

Jessica Lawlor, President & CEO of Jessica Lawlor & Company. As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. ET to discuss how Millennials can find success through unconventional career paths and passion projects.

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How to Pick the Right B2B PR Agency For You

B2B PR Sense

Choosing a B2B PR agency can be a daunting task. How do you know if it’s a good fit for your company? You want a long-term relationship with this agency. Plus, it’s can be a major investment of your time and money. You need to make sure that it works before you sign that dotted line.

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GoPro appears to be going nowhere

Ronn Torossian

GoPro continues to freefall. The personal video camera company that made a splash with clever marketing and innovative options is riding the rapids of a long string of bad luck. Now the stock has fallen again, to what CNN calls the lowest level ever.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

This is one of the best examples of small business content marketing you’ll see anywhere in the world

PR Warrior

When it comes to social media and content marketing, The Goulet Pen Company leaves behind most businesses. And I’m not talking just small businesses here; you can safely include many large companies and organisations as well. Goulet is a US-based online retailer specialising in fountain pens and accessories such as ink, paper, wax seals, notebooks and the… MORE.

More Trending

Be a Better Writer: Tips for PR Professionals

Onclusive

In a typical work day, how much time do you spend writing? Between drafting emails, fine-tuning pitches, and editing content, I’m sure that writing is a huge part of your day.

Leadership Beyond Your Job Title

PR Expanded

A Guest Post by Corina Manea, Chief Community Officer, Spin Sucks & Founder of NutsPR. We expect leadership from the ones on the high end of our organizations. We expect them to lead the way and tell us what to do, the next steps and where to stop.

How to Improve B2B Blogging In the Era of Big Data

B2B PR Sense

How can big data boost your B2B blogging efforts? It has long been an influential force in many industries. For example, it has helped airlines to more accurately predict ETAs. It has been used in the healthcare industry to predict illness and and determine the best course of treatment.

Pew says “fake” news is creating real issues online

Ronn Torossian

You can’t throw a rock these days without hitting a headline about “fake” news. It’s all the rage, and it has people from across the political and media spectrum in a rage. On one side you have those who believe “fake” news contributed to Hillary Clinton’s campaign loss.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How To Create a Simple Facebook Messenger Bot

Cision

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year.

Do This One 5-Minute Task To Massively Improve Your Facebook Page

Rock the Status Quo

The Trick? Facebook Preferred Audience. In social media, sometimes the tiniest of tweaks can make an incredible difference.

PR’s Feel-Good Stories Of The Season

ImPRessions - Crenshaw Communications

Anyone in public relations would agree that the news stories of 2016 have been crazy. Many were vicious (think politics) many were untrue (again, think politics) and some were hopeful and encouraging. This is the time of year we prefer to focus on a few of those.

Holiday Rest & Rejuvenation Through Reading

PR Expanded

A Few Favorite Books in 2016. During the holidays you should never be too busy to step back to give thanks and to also take a little time to rest and rejuvenate. I’m thankful for my family, friends, and colleagues who support me throughout the year in so many different ways.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

7 Killer B2B PR Trends That Will Ring In New Opportunities for 2017

B2B PR Sense

B2B PR constantly changes and evolves from year to year -- so it’s no surprise that on the brink of 2017 we find ourselves faced with new B2B PR trends that will shape our content and strategies for the upcoming year. A lot happened in 2016 in and out of the B2B PR sector.

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Tree dazzlers want you to try something new this Christmas

Ronn Torossian

If you are among the 25 million Americans who purchase a Christmas tree each season, you are among those who dread the next step. Putting on the lights. The clumsy, time consuming “family” activity is the punchline of many Christmas comedies and the dread of parents from coast to coast.

Do These Mistakes Keep You From A Bigger Social Media Budget?

Cision

There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. I’ll get to that. But first, let’s bust some myths.

Were our 2016 PR predictions spot on?

Onclusive

Oh, the last few weeks in December — that special time of year when industry prediction posts become as ubiquitous as ugly holiday sweaters and peppermint-flavored everything.

A PR Playlist For 2017

ImPRessions - Crenshaw Communications

Albert Schweitzer once said that there are two means of refuge from “the miseries of life” — music and cats. We think most public relations people would agree with that, at least about music. We also believe music can be a great motivator.

Crowdsourcing PR Dashboard Advice

Flack's Revenge

A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR , and generally pretty smart about PR and marketing tech. So I thought this would be easy. But, as I learned, the tools that I was familiar with did not fit the bill.

How to Measure PR Effectively

The Proactive Report

Much as we may shy away from math and stats, the time has come to learn how to use data to show results. “Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact.

Holiday tech offers a bright new way to set the mood

Ronn Torossian

Are you one who wants to have a good old-fashioned Griswold Family Christmas but without all the frustration, time spent handling lights and explosions? Well, now you can. Christmas decorating options go well beyond LEDs and battery operated candles.

Give Your Food and Beverage Brand a Face People Can Trust with Influencer Marketing

Cision

When it comes to influencer marketing, food and beverage brands are beginning to step away from big stars in favor of a different track.

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Repurpose Does Not Mean Regurgitate in Content Marketing

Sword and the Script

Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been. That subhead deserved a second chance.

Enhance PR Through These Simple Social Media Tips

ImPRessions - Crenshaw Communications

Our public relations clients are always looking for ways to leverage traditional media on social channels in a relevant, traffic-building way. We observed how well some organizations and businesses are using social media to amplify other efforts and want to pass on a few current tips.

Strengthen your brand with videos that move audiences to act

PR Daily

(No) Lights. iPhone) Camera. Get Action! It’s inevitable—video storytelling is the future. Don’t get left behind. Today only, save $200. Register for our. Video Boot Camp for Communicators. Join Drew Keller on Jan.

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Hold the Presses: When to Wait on Investing in a Public Relations Program

Shift Communications

Public relations is an undeniably valuable tool for any business. For a start-up, the idea of seeing the company’s name in lights is appealing, and even for well-established businesses, public relations provides an opportunity to influence their audiences.

Toyota doors open up recall notice

Ronn Torossian

Toyota recently announced a massive recall on its popular Sienna minivan. About 700,000 units are being recalled due to a defect that allows the sliding doors to open while the vehicle is in motion.

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Behind the Headlines With Jen Dobrzelecki

Cision

In today’s market, competition for your audience’s loyalty is fierce. And if you’re brand isn’t living up to its promises, you’ll lose out on the business that you deserve.

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What is Agile Marketing Again? UML

Sword and the Script

Agile is one of those phrases everyone in marketing seems to be talking about, but with very different ideas about what precisely constitutes “agile.”. This isn’t unusual for a profession where both creativity and data are important.

Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

In 2016, public relations saw its share of highs and lows. But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. PR folks now have more ways to get their clients’ messages across than ever before.

Google goes emoji

PR Daily

At long last, Google is becoming emoji friendly. Simply tweet an emoji and use the @Google handle to mention the company, and you’ll receive listings for nearby locations and searches that are relevant to the emoji you use.

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