Doctor Spin

JANUARY 5, 2024

Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn. Values : Professional growth, sustainability, social responsibility, personal health and wellness. Social Networks: Daily activity on Facebook (especially in groups), Threads, and LinkedIn.

How To 52

How To eBook Corporate Groups 52

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Doctor Spin

FEBRUARY 14, 2024

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

JANUARY 7, 2024

Media Blackouts are the result of unfair rules of engagement in a “Post-Truth” media landscape: Media Minefield = the “Post-Truth” media landscape where interactions with legacy news media often result in deliberate misrepresentation. Please support my PR blog by sharing it with other communication professionals.

Interviews 59

Interviews Media eBook Journalism 59

Reputation Specialist Michael Toebe

MAY 3, 2021

That’s the reality, so it’s important for our interactions, relationships and reputation to learn how to effectively respond. In such cases, social media has decided that a person is not worthy of any positive perception, judgment or compliment. It will be their black-white, either-or, all-or-nothing thinking. It’s not right!’

eBook 52

eBook Reputation Radio Social Media 52

Doctor Spin

NOVEMBER 22, 2023

Learn more: The Anatomy of Attention Subscribe and get a free ebook on how to get better PR ideas. Narrowing of Collective Attention Span The broader implications of our interaction with digital media are further underscored by a study in Nature Communications, which reveals a narrowing of our collective attention span.

eBook 52

eBook Groups Biotechnology Resources 52

Doctor Spin

APRIL 5, 2023

As such, building solid relationships over time becomes crucial for gaining media coverage and endorsements from those who matter most. Reputation. Reputation plays a huge role in public relations for B2B. Learn more: Your B t PR Strategy is Cringe, Sorry Subscribe now and get a free ebook on how to get better PR ideas !

B2B 52

B2B Strategy eBook Small Business 52

Melissa Agnes

FEBRUARY 10, 2015

If your website was hacked, what could that do to your reputation and how could it immobilize you? If you’re interested in being notified when this ebook gets published, then send me an email and I’ll make sure to add you to a very special list! Step 3: Make sure your social media team is ready.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Consistency and quality are key when building a reputation as an industry authority. But in recent years, data has shown its efficacy.

Case Study 178

Case Study SEO Film Video 178

Doctor Spin

APRIL 5, 2023

As such, building solid relationships over time becomes crucial for gaining media coverage and endorsements from those who matter most. Reputation —Reputation plays a huge role in public relations for small businesses. This, in turn, can lead to repeat business, positive word-of-mouth, and referrals. corporate cringe ).

Small Business 52

Small Business Strategy eBook Reputation 52

Doctor Spin

NOVEMBER 5, 2023

PR Resource: The Silent Switch The Silent Switch Not that long ago, social media algorithms would deliver organic reach according to a distribution that looked like this: Social media algorithms before the silent switch (click to enlarge). Today, profiling seems to be the dominant approach amongst media companies.

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

Cision

JUNE 6, 2017

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program.

Marketing 239

Marketing Television Handbook Web 239

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Gather actionable insights from data analysis and focus groups.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

APRIL 25, 2023

Understanding the emotions behind social media interactions. The research on perception management is focused on how organisations can create a desired reputation : “The OPM [Organizational Perception Management] field focuses on the range of activities that help organisations establish and/or maintain a desired reputation (Staw et al.,

Wikipedia 52

Wikipedia eBook Journalism Crisis 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. “ Content is fire. As well, offer up opportunities.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

MAY 25, 2017

In the age of social media, brands are quick to try to distance themselves from employees on social media. Numerous companies, in conjunction with PR and HR, make it mandatory that if you are to have a social media profile, it needs to be clear that you are not an official spokesperson of the company.

Employee 129

Employee Brand Branding Policies 129

Presspage

AUGUST 14, 2017

2: Online Reputation Management is a must-have Whether it’s in real life or on Twitter or other social media, PR’s main goal is still getting people to talk about you. Reputation management is also part of all these programs, further supporting the notion that it is a must-have. #4:

Trends 118

Trends Leadership Measurement B2C 118

PR 20/20

JANUARY 16, 2023

Sign up for free ebooks, webinars, and other resources (i.e., For Social Media, we like…. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. Social Media Examiner ( @SMExaminer ): Tactical insights to perfect social media performance.

Blogging 52

Blogging Marketing Pinterest SEO 52

Presspage

AUGUST 15, 2017

the importance of online reputation management. brought forth vast social media and multimedia tools, including video sharing capabilities. Social Media Social media’s rise following 2005 has been meteoric and now it enjoys a comfortable spot at top of PR strategies worldwide, with no signs of any change.

Technology 115

Technology Big Data Video Data 115

Polaris

MARCH 20, 2015

In 2006, we started working with a reputable search company. Original content also provides fodder for social media, eBooks, email marketing and DRIP campaigns—the possibilities for multi-purposing are almost endless. If you need help starting or maintaining a blog, download our eBook, Business Blogging Fundamentals.

SEO 100

SEO eBook Google Engineering 100

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. What does this mean for business?

Marketing 99

Marketing Advertising Advertising Comparison 99

Presspage

MARCH 5, 2020

Social media plugins help people who like your content to share it with their networks and improve your page’s presence. Download our free ebook on the role of SEO in PR. By allowing you to create, implement and monitor your campaigns in one platform, you can save time and energy and focus it all on winning earned media.

Brand 88

Brand Branding SEO How To 88

Doctor Spin

DECEMBER 15, 2023

In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. Learn more: The Intranet: The Unsung Hero Amongst PR Channels Subscribe and get a free ebook on how to get better PR ideas.

System 52

System Employee Meeting Internal 52

Presspage

APRIL 11, 2019

You can also get a copy of our free ebook: " Setting Up a PR Plan ". A PR strategy is used to help your business organize its public relations (or media relations) activities and make strategic decisions about the best way to communicate with its target audience. What is a PR Strategy? the brand’s story. Get creative.

Strategy 76

Strategy eBook Consumer Fashion 76

PR Fuel

JULY 12, 2020

In the age of social media, you might not have ever considered just how valuable something like an online press release can be. People will also trust your brand more when reputable publications write about you. For instance, you may have an eBook or audiobook that you’re planning to put out.

SEO 64

SEO Engineering Web eBook 64

Public Relations Sydney

NOVEMBER 16, 2014

These relationships can lead to new business, improved customer or client engagement, and an improved reputation and profile. Social media is an excellent tool to use when starting to build a relationship with media outlets and journalists. Be accessible via email, phone and social media and respond promptly as required.

Local 90

Local Social Media eBook Meeting 90

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley. Most useful offline resource: Social Media Explained, by Mark Schaefer. 5 Sarah Arrow. 9 Hugh Anderson.

Marketing 251

Marketing Resources Content Marketing Leadership 251

The Resolution Blog

JANUARY 8, 2018

If only there was a way to capture all of my social media metrics in one place… New tool tip alert! I just tested True Social Metrics for a couple of campaigns and loved it. Easy to use, great insights and all of my social metrics in one place. Greater reach but also a potential reputation issue. The results?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

JUNE 14, 2016

Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. The concept was new, we had long list of participating influencers, lots of content to work with a clear application for social media engagement. I don’t remember the price.

Marketing 60

Marketing Conference Software B2B 60

Public Relations Sydney

JANUARY 18, 2015

Branding is an important aspect of a business’ reputation, used to showcase how they are unique and stand out from the competition. Personal branding is in essence your reputation and can define you as a leader in business or in your career. Start pitching to media outlets and connect with your audience.

Brand 40

Brand Branding How To eBook 40

Solo PR Pro

JANUARY 13, 2015

Roughly six years ago, I wrote a guest post for Kami Huyse’s blog about the role of messaging in public relations – at the time, the term “key message” had developed a bad reputation. In the age of two-way communications and social media, we’ve seen that overly packaged messages have an inauthentic air. PR Updates'

How To 40

How To eBook Fashion Reputation 40

Solo PR Pro

AUGUST 19, 2014

Many of the most popular registrars frequently come under fire for unethical practices, but Namecheap has an excellent reputation for being affordable, reliable and trustworthy. Free Solo PR PRO ebook Get It In Writing! – Sign up below, and get our free ebook as a bonus: Free ebook: “Get It in Writing!”. Kellye Crane.

Tools 78

Tools eBook Print System 78

PR 20/20

MAY 23, 2017

Sign up for free ebooks, webinars and other resources (i.e. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. Social Media Examiner ( @SMExaminer ): Tactical insights to perfect social media performance.

Resources 53

Resources Marketing SEO Engineering 53

Solo PR Pro

FEBRUARY 11, 2016

(Define your focus) – Determine what you are aiming to accomplish whether it’s introducing a new product or service, generating new leads, increasing brand visibility, managing reputation, building thought leadership or advancing a core key message. Add the article to your website and social media channels (e.g.,

How To 40

How To Guidelines Pitching Writing 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral.

Communications 81

Communications How To Blogging Content Marketing 81