Onclusive

MARCH 4, 2021

As communications professionals, we’re natural storytellers. For example, after showing a coverage count, you can point to how much the online content was amplified across social media, and then how many website interactions (form completions, page visits, downloads, etc.)

Measurement 195

Measurement Data Reputation Storytelling 195

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Value relationships, not just contacts or stories.

Publicity 256

Publicity Brand Branding Storytelling 256

Onclusive

FEBRUARY 2, 2022

Information collected on the effectiveness of previous pitches, such as emails opened by journalists, stories picked up, and resulting social media engagement, website traffic and desired actions, can shed a lot of light on what’s actually working and not working.

Pitching 195

Pitching Data Technology Storytelling 195

Communications Conversations

OCTOBER 29, 2019

ICYMI, I moderated a wonderful panel of three smart people at General Mills last week as part of the Social Media Breakfast-Minneapolis/St. 3 – Beware of the download metric and manage expectations appropriately. Translation: Don’t expect your podcast will generate tens of thousands of downloads! Paul series.

Corporate 104

Corporate SMB Banking Employee 104

Business Wire

JUNE 28, 2017

We hop from one site to an app, and from one social media platform to the next. First, that journalists must today master editorial and technology techniques, social media specifics and creativity. They are available for journalists and other news consumers to download in a hi-res format. What does it say?

Mobile 152

Mobile SEO Web Training 152

PRSay

OCTOBER 2, 2017

Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results. Social Data. That’s where data comes in.

Data 144

Data How To Storytelling Analytics 144

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. And the most important part of storytelling is connecting with your audience. Blogs, social media, video, podcasts, presentations, etc.). Be sure to download our list of do’s and don’ts for your brand story. Click To Tweet. What voice? Click Here.

Brand 156

Brand Branding How To Storytelling 156

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). Most common comms measurement methods.

Survey 130

Survey Communications Measurement Internal 130

wiredPRworks

APRIL 27, 2021

With 43 million episodes to download, engaging with listeners is more important than ever. About Barbara Rozgonyi CEO, CoryWest Media. Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can.

Strategy 52

Strategy Case Study Marketing Energy 52

ReimaginePR

JUNE 13, 2016

You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. Bonus: Download our product launch checklist to make sure you’re set up to launch right.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

Contently - Strategy

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Even during the social media craze of the 2010s, these professionals nurtured their audience via email, understanding the importance of building on owned—not rented—land.

How To 142

How To Content Marketing Banking Advertising 142

Melissa Agnes

MAY 2, 2015

Last week, in part one of this two-part podcast series with Roman Gaponenko, a social media and content strategist for the 2014 Sochi Winter Olympics, Roman and I discussed how to strategize and approach crisis preparedness for global events. The effects of storytelling in crisis prevention and issue de-escalation.

Crisis Management 113

Crisis Management Crisis LinkedIn Storytelling 113

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Think twice before you download that ad blocker; it doesn’t really stop ads from counting and only erodes content quality. It’s incumbent upon PR professionals to be scrupulous about the facts of any story we promote, and to hold both clients and journalists accountable when it comes to storytelling and fact-checking.

Publicity 120

Publicity Storytelling Journalism Viral 120

Beyond PR

APRIL 29, 2016

Download the Buyer 2.0 Author Ryan Hansen ( @RPH2004 ) manages social media at PR Newswire, sharing the latest PR, marketing and social media trends across our networks. For your press release to succeed, you must reach your audience with the information they need, when they need it.

Data 40

Data Storytelling Travel Engineering 40

ReimaginePR

SEPTEMBER 19, 2016

Here’s a free, downloadable style guide to help you come up with a unique voice. By defining a brand voice and sticking to it, no matter whether you’re on your blog, your social media channels, your offline engagements, etc., Instead, your brand voice is the way you present the message. Click Here.

Brand 120

Brand Branding Exercises Social Media 120

Polaris

JANUARY 2, 2015

times as many views as the runner-up post, 5 Storytelling Techniques to Master Before Your Next Presentation. If the social shares on our blog from November and December* are any indication of what engages readers, we should write more posts about content marketing, social media and public relations done well.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

wiredPRworks

APRIL 27, 2021

With 43 million episodes to download, engaging with listeners is more important than ever. About Barbara Rozgonyi CEO, CoryWest Media. Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can.

Strategy 40

Strategy Case Study Marketing Energy 40

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Monitor your site and look for results like increases in newsletter subscriptions, blog visits, white paper downloads and social media shares to tell the story of the article’s performance.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Marketwired

APRIL 12, 2016

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”. How is it relevant to that audience?

Advertising 100

Advertising Advertising Television Radio 100

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand.

Analytics 170

Analytics Measurement Data Technology 170

PR Fuel

MAY 19, 2022

Also, 88% of PR specialists report they feel the future is in digital storytelling. This includes a boilerplate, direct contact, website, social media links, and hashtags. In fact, the PR market globally expects to reach beyond $90 billion in the year 2022. Elements of the Conclusion. The boilerplate is a concluding paragraph.

How To 105

How To Writing Video Fashion 105

PRSay

AUGUST 8, 2018

Of course, anyone who’s walked the PR planet for years knows that social media — and breaking news — can quickly overturn your best-laid content plans. Luckily, hundreds of online templates are available to download free, or you can create your own document. It’d be an entire roadmap of content, blog topics and email promos.

Pitching 135

Pitching Interviews Video Report 135

The Resolution Blog

OCTOBER 4, 2019

However, Jerrid explains that we’re seeing a lean towards other metrics, like social media shares, likes, and views. It’s one of the only practices that, for hundreds of years, has been solely about storytelling?—?and This lack of ability to measure how well a specific page is going to do has led to some number exaggeration?—?we

Advertising 120

Advertising Advertising Measurement Storytelling 120

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

Sword and the Script

MAY 29, 2018

18) “Senior leaders are more comfortable with advertising – it is something they can control and with sponsored content, can push a message out via social media. We can pitch with social media, but actual editorial coverage is not necessarily predictable, not is the tone or content angle.”. What would you add?

Corporate 74

Corporate Communications Survey Employee 74

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Graphic designer / visual storyteller. >> Free download: Build a data-driven content marketing plan with our free content strategy workbook template. Content downloads. Social reach. Data analyst. Email specialist. Opportunities.

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads. Social media, yes. They rely on excellent writing and storytelling; and.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

ReimaginePR

SEPTEMBER 26, 2016

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. Have a Social Media Strategy.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Karen Freberg

JANUARY 21, 2018

recently released their report on influencer marketing (which you can download here ). Casey has been around for a long time now, and has certainly made his mark as a storyteller, film creator, and overall social media leader. I have of course invested in books to read (love to build on my social media library!).

Brand 42

Brand Branding Film Social Media 42

Solo PR Pro

AUGUST 11, 2015

Many of the featured speakers at this top-notch conference are Solo PR Pro members, including: 21 st Century Media Relations: From “Buzz” to “Cha-Ching” – Shonali Burke, President and CEO, Shonali Burke Consulting, Inc. Three Really Is The Magic Number. Scripps School of Journalism at Ohio University. See a presentation you’re interested in?

Conference 40

Conference Small Business Storytelling Journalism 40

Stephen Waddington

JUNE 23, 2019

Follow this link if you want to download the complete blockbuster otherwise read on. 6 Tell me a story Images as a medium continue to grow on the social web and internet. Meeker calls out the use of edited and curated images as a means of storytelling. Traditional media platforms source and amplify stories from social media.

Report 81

Report YouTube Privacy Web 81

ReimaginePR

OCTOBER 3, 2016

They’ll sign up for your email list, they’ll follow you on social media, and they’ll be avid supporters and referrers of your brand. Social share buttons. Gently nudge your audience to promote your eBook to their social circles. Promote Your Ebook On Social Media. I like those reasons, don’t you? Click Here.

eBook 219

eBook How To Writing Community 219

Cision

APRIL 6, 2015

For example, the true-crime podcast Serial was downloaded 68 million times and was popular enough to be parodied on Saturday Night Live. Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.”

Engineering 120

Engineering Tools Examples YouTube 120

Deirdre Breakenridge

DECEMBER 11, 2015

I’ve learned that you have to make changes in your thought process and within your organization to make creativity a part of your workflow, moving storytelling to new visual and interactive levels. These are the people who I’ve never met before in person, yet have appeared through my social media communities.

Creativity 150

Creativity Trends Agency Technology 150

Beyond PR

APRIL 13, 2016

If you are creating a visual storytelling experience that includes photos, graphics or video, choose an option that packages and showcases these engaging elements together. Promoting content across websites, blogs and social media channels can go a long way in boosting visibility and grabbing influencers’ attention.

Product Launch 40

Product Launch Marketing How To B2C 40

Beyond PR

MARCH 18, 2016

Download Gain Targeted Audience Attention with PR Newswire for tips on serving your content’s individual audience. However, the usage of visuals is also on the rise, meaning you need to evolve your visual storytelling strategy. Do it now: Today a press release can – and should – be deployed to reach your target audience.

Content Marketing 40

Content Marketing How To Marketing Case Study 40

Beyond PR

OCTOBER 18, 2016

Even with a large social media following, getting your audience to engage online is increasingly challenging. However, many social media marketers shy away from hosting a Twitter contest out of fear that there will be no one who participates. Too often social media contests fail because they simply are not worth the time.

Twitter 40

Twitter How To Social Media Guidelines 40