Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe”. We analyzed 117,473 media articles published between Jan 1 and Dec 31, 2021, about a representative sample of B2B and B2C companies across a broad set of industries.

Consumer 370

Consumer Publicity Media Analysis 370

Prohibition

MARCH 27, 2020

Huthwaite International thought leadership podcast: Mastering Negotiations. This included the creation and management of video content to ensure the impact of the podcast was well delivered by being listened to and downloaded by a highly targeted and relevant audience. Podcasts are a fast growing trend in terms of content creation.

Leadership 62

Leadership Exercises Trends YouTube 62

Melissa Agnes

FEBRUARY 22, 2015

This episode of The Crisis Intelligence Podcast discusses: How to convey leadership immediately upon walking into a room – or up to a podium. What it is about your voice that you absolutely need to master, that is, if you’re serious about leadership. and how they impact crisis leadership.

Leadership 113

Leadership Crisis Crisis Management Training 113

PRSay

MAY 3, 2024

You can download a copy of “Tackling Misinformation: The Communications Industry Unites” here. A new poll finds that about half of Americans (53%) say they’re extremely concerned or very concerned that news organizations will report inaccurate information during the 2024 presidential election.

Public Affairs 87

Public Affairs Local Survey Resources 87

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Great content lies at the heart of everything communications does, including employee and leadership communications and PR.

Strategy 418

Strategy Survey Automotive Data 418

Flack's Revenge

OCTOBER 21, 2021

I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. Three great episodes in, I guess it is about time. We publish via Anchor.fm – you can download audio-only versions there, and from all popular podcasting platforms. How to stand apart?

SEO 156

SEO YouTube Interviews B2B 156

Flack's Revenge

OCTOBER 21, 2021

I realized that I have been making a lot of noise on the Fusion PR website about PR, Done & Doner – but have said nothing here. Three great episodes in, I guess it is about time. We publish via Anchor.fm – you can download audio-only versions there, and from all popular podcasting platforms. How to stand apart?

SEO 156

SEO YouTube Interviews B2B 156

ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Most technology companies are interested in driving traffic to their website, as well as downloads for content, and ultimately conversions of prospects to customers.

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

FEBRUARY 11, 2021

To learn more, download the full whitepaper here. . It’s a good practice to show commercial viability and real-world impact before formally getting the word out about your company. Once the startup has a sustained need for PR or a specific push that requires a lot of outreach, leadership should connect with an agency partner. .

How To 221

How To Media Training Storytelling Financial 221

Melissa Agnes

APRIL 9, 2018

These three groups are: The leadership team. Editor’s note: While the book, “Crisis Ready”, goes into detail about each of these teams, this article focuses on the latter–your scenario-specific assessment groups. Click here to download this resource. The responsible team. Not every situation is black and white.

Resources 180

Resources Crisis Management Crisis Government 180

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe” What is PR Attribution ? The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast).

Consumer 195

Consumer Publicity Media Analysis 195

Wadds Inc.

SEPTEMBER 19, 2023

You can download a copy of the report from the AI in public relations resources page on the CIPR website. However, barriers persist for many practitioners, including concerns about job replacement by technology, unregulated quality issues in AI content production, and the challenges of constantly learning new tools and techniques.

Publicity 126

Publicity Ethics Government Policies 126

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Stephen Waddington

NOVEMBER 11, 2020

As we head towards the end of the year it’s a good time to think about personal development and your personal development goals for 2021. You can download the complete capability framework and individual frameworks from the University of Huddersfield (opens as a PDF). To offer organisational leadership 10. Let me know.

Tools 115

Tools Publicity Ethics Google 115

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. First things first: how do you define attribution?

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Onclusive

NOVEMBER 10, 2021

What we are talking about is getting granular and identifying the factors underneath each PESTLE category that are the most influential. You may want to create or download a template to record the information so that as you repeat the process, you can compare and contrast apples to apples over time.

Analysis 195

Analysis Corporate Reputation How To 195

Deirdre Breakenridge

MARCH 12, 2019

You can download the Infographic here on my blog, which details a FEEL-First Test with questions to answer before you communicate. When you FEEL (Face Fears, connect with Empathy, focus on Ethics and unleash your Love of the mission) it shows in your communication and you can connect on a deeper level, especially with younger generations.

Infographics 246

Infographics Ethics Video Social Media 246

PRSay

DECEMBER 3, 2020

After attending several APR information meetings, she decided it was time to “get serious about Accreditation.”. For more information about Accreditation, visit this site. Most important, read any materials Prometric sends you about testing,” Vela-Williamson advises. The assessment tests internet download and upload speeds.

Study 157

Study Public Affairs Course Internal 157

PRSay

APRIL 9, 2024

Download a copy of “Tackling Misinformation: The Communications Industry Unites” here. Our vision is to create a movement that changes human behavior, not dissimilar to the Truth Initiative that educated consumers about the harms of tobacco.” Comms pros can find more resources on the topic here.

Education 95

Education Resources Interviews Study 95

Deirdre Breakenridge

MAY 24, 2016

Are you trying to educate listeners and use your podcast as a thought leadership platform? Tip #3: Spread the word about your show, everywhere you go. We use Libsyn to gauge at any given time the shows that create the most interest by the number of downloads. Do you want to monetize your podcast (how much by when)?

Energy 190

Energy Mobile Community Measurement 190

Onclusive

AUGUST 30, 2017

For a more in-depth look at PR Attribution, download our free eBook. As a communicator, you relied on impressions metrics, like how many articles were written about your brand or overall readership of those publications. For additional details, graphs, and insights on utilizing PR attribution in your business, download our eBook today.

Tools 170

Tools eBook System Data 170

Cision

JUNE 1, 2017

How much Web traffic comes from a story about your organization? The following metrics do: Are you using brand ambassadors to help spread the word about your product or service? When you integrate your content with this paid media tactic, you can track things such as downloads and shares. Do people download the content?

Measurement 200

Measurement Analytics Google Data 200

Stephen Waddington

MAY 4, 2021

You can download a copy from the Vuelio website. ESG frames of reference The paper tackles the emergence of ESG and its implications for leadership, management, and communication. The leadership and management concerns grouped under the heading of ESG aren’t new.

Publicity 197

Publicity Government Corporate Financial 197

Sword and the Script

MAY 29, 2018

The question we asked was as follows: “What is one thing you wish you could get senior leaders or senior management to understand about communications that you don’t think they understand today?”. It’s not just about content, or search, or conferences, or advertising, or a webinar. How many can you identify with?

Corporate 74

Corporate Communications Survey Employee 74

Sword and the Script

MAY 17, 2022

A key to this statistic is that solution providers can’t just think about convincing their intended users to buy a product – they must convince finance and executive leaders too: What should those stakeholders know about your product? 51% of finance shops were buying decision-makers in 2021 – up from 35% in 2017.

B2B 112

B2B Study Survey Comparison 112

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? KPI: 1,000 downloads What was so good about the campaign? You just won two global AMEC awards for effective campaigns — what were they?

Measurement 136

Measurement B2B Google Financial 136

Reputation Us

DECEMBER 14, 2022

Free download of the eight actions is available HERE. Be diligent about implementing the top innovative ideas and be sure to point back to the team members who made the contributions. While you want to encourage their leadership, you definitely don’t want them getting poached! Action 4: Promote Thought Leadership.

Reputation 78

Reputation Insurance Insurance Employee 78

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. When the survey asked, “Are you likely to communicate about societal issues?” here’s how the answers broke out: Just 40% of the CEOs surveyed said they were likely to communicate about social issues compared with 69% of in-house communicators.

Technology 128

Technology Study Communications Survey 128

PRSay

MARCH 7, 2019

But, now that you have this amazing mobile communications platform, you need to think about the ways you are going to use it. Get your leadership team engaged early. You must work with your leadership team to move their communication off of email and encourage them to use new and engaging methods like video and podcasts.

Employee 127

Employee Communications Mobile Internal 127

Cision

NOVEMBER 15, 2016

” And, for those who are concerned about being found online via this new crop of domain endings, don’t stress. Here are three others: Executive thought leadership; Influencer marketing; and. Executive Thought Leadership. Thought leadership” is one of those terms that makes marketers roll their eyes.

Trends 120

Trends Leadership Small Business Analytics 120

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. About one in three (34%) say budgets are up this year, but more (38%) say budgets will remain the same. About one-third (34%) indicated their organization has hiring plans.

Survey 130

Survey Communications Measurement Internal 130

Cision

FEBRUARY 27, 2017

Learn more about the Five Truths of Modern Media Targeting and download the newest guide today. Garrision has a decade of marketing and business development expertise, with previous leadership roles at Oracle and Compendium Blogware. Kaila Garrison is the VP, Marketing Strategy and Operations at Cision.

Media 120

Media Leadership Data Tools 120

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.

Technology 78

Technology Interviews Reputation Crisis 78

Sword and the Script

AUGUST 15, 2023

When you say “ thought leadership ” what you really need to be doing is demonstrating expertise. You can download a copy here: 2023 B2B Buyer’s Survey. I’d be glad to speak with you about your needs. Here are some useful links: about , services and contact. This is a huge clue for your content strategy.

B2B 117

B2B Study Survey Software 117

Sword and the Script

SEPTEMBER 28, 2021

Of all the salespeople he spoke with, only one seem to genuinely care about his business and helping him solve a problem. Traditionally, that’s a leadership position charged with protecting a company’s infrastructure. It’s freely available for download – The Best Martech Stack: How to Achieve, Optimize and Future-Proof It.

Survey 112

Survey Software Technology Tools 112

Sword and the Script

OCTOBER 1, 2020

Indeed, the pandemic has shown businesses, that with a little bit of leadership, it can do things it wasn’t sure it could do. About one in three (33%) respondents say AI is being deployed in their sales or marketing department today – and that’s expected to jump to 59% by 2022. The survey also covers retention. Give our services a try.

Survey 100

Survey Trends Marketing Creativity 100

Presspage

AUGUST 24, 2018

Most companies today provide website visitors with a downloadable media or press kit. Company background Most organizations have an “about us” section of the website that provides a brief company overview and history to interested parties. What is a Media or Press Kit? What should be in a media kit?

Media 68

Media Leadership Product Launch Television 68