Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Our call went out for inspired work in digital PR and communications and use of social media. We saw the power of digital communications and social media harnessed by imaginative minds. Two hundred-plus entries from many countries showed us an amazing diversity of talent and superb digital PR and social media ideas. To everyone who entered this year’s Digital PR & Social Media Awards, we thank you for sharing your campaigns with us.

Finalists Announced for PR Daily’s 2016 Digital PR & Social Media Awards!

PR Daily

We asked for your most inspired work in digital PR communications and the use of social media. Entries poured in, and your work demonstrated an amazing diversity of talent and superb digital PR & social media ideas. We saw the power of digital communications and social media harnessed by imaginative minds. To everyone who entered this year’s Digital PR & Social Media Awards, we thank you for sharing your campaigns with us.

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VR vs AR vs Mixed Reality: What’s the difference?

5W PR

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Augmented reality involves the overlay of digital information on real-world elements.

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Digital Product or Service Launch. The Flack Pack PR podcast, Washington Media Group. Inside the Media Minds Podcast, W2 Communications. Social Media customer support, Dell Technologies. PR Campaign.

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

Direct to customer marketing and PR has become increasingly popular in recent years. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Direct to Consumer PR organisations know what it takes to delight and engage consumers in a new eCommerce environment. With a direct to consumer PR agency, businesses will have the guidance and insight they need to start creating plans that speak to their audience.

How Can Public Relations Pros Monitor Public Opinion

5W PR

One of the fundamentals of public relations is tracking and monitoring the opinion of the public. Additionally, in the past few years, thanks to social media, it has become easier than ever for PR pros to keep track of what the public is thinking or talking about when it comes to particular brands. A solid public relations strategy or campaign involves a plan that always includes an analysis of the market and the target audience, as well as the key messages and tactics.

How to Improve Your Media Coverage

The Proactive Report

Media Relations is a core part of PR and can be one of the trickiest. It is, after all, called Media Relations. Follow them on social media. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework. Since I now have a blog about PR and technology, I’m on lists like Cision.

Proving Your Success in Public Relations

Scott Public Relations

Public relations has always been a bit of a murky field when it comes to measuring success. But that is changing in the modern era of digital PR. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”.

Big Changes Ahead for the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. Corporate-side PR. Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to.

The Scale of Change in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. Here’s the Cliff Notes version: PR Agency Forecast. Corporate-side PR. Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to.

The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. 6) December 15, 2015: PR Newswire.

In the age of social media, why are press releases still necessary?

PR Daily

While your active Twitter and LinkedIn profiles are hugely beneficial to your digital PR efforts, there is still a place for a well-worded press release. In this age of digital media where most news is gathered from the internet, it can be easy to assume that distributing your company’s news via social media alone is adequate—but news distributed solely on social media may not get the attention it deserves. appeared first on PR Daily.

Newsletters Every PR Pro Should Subscribe To

ImPRessions - Crenshaw Communications

Every good PR person has the same best friend – email. In the business of public relations, email is essential for communicating with partners, journalists and future clients. Check out these 10 newsletters every PR pro should read. PR News: The Skinny.

B2B 190

Here’s How Journalists Want You to Pitch Them

PRSay

Every year, Muck Rack sends out our State of Journalism survey, when we get the chance to ask journalists of all beats and backgrounds how, when and where they want to be communicated with by PR professionals. The State of Journalism is part of our larger mission to help build stronger relationships between PR and journalists. Sponsored Posts Media Relations Pitching reporters sponsored contentMuck Rack is a proud sponsor of PRSA.

3 tactics that are essential for PR success in 2019

PR Daily

It doesn’t take an expert to see technology has taken over our lives. When it comes to the world of public relations, one can quickly discover many old school PR tactics have become outdated with the upgrade of technology tools. Align digital PR efforts with SEO practices.

How content marketing has changed PR

PR Daily

Whether it’s media relations, brand journalism or managing corporate communications, content has always played an essential part of effective PR efforts. However, PR pros that don’t sharpen their skills for content strategy, development and measurement are quickly left behind as the future of digital PR evolves. RELATED: Keep up with communications trends by signing up for workshop, conference and webinar alerts. ]. Who are “the media?”.

28 Observations from 28 Months as a Solo PR

ZudePR

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. And I’m a much better PR to boot. #5:

The Top 10 Books of 2016 (According to Zude)

ZudePR

Like some technological teddy. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Social Media & Self-Awareness by Gary Vaynerchuk (10 March 2016) £13.60. A self-made man who’s learnt more about social media through his various disruptive businesses (most famously Wine Library) than anyone I know. That’s not the sort of PR/digital marketer I want to be. PR/Business blog

9 reasons why business owners don't hire PR agencies

PR Daily

It’s a question that many organizations’ chiefs and business owners ask when looking at PR and branding goals. Here are nine reasons people give that justify not enlisting PR agencies for communications efforts, along with counterarguments to consider: 1. PR agencies are expensive. A PR firm costs $10,000 to $30,000 a month or more. If you need lots of PR, you may spend as much time watching the meter run as overseeing your program. PR agencies do.

When it comes to content… Go local!

Presspage

By localizing content - not only its language, but also thematically - an organization demonstrates understanding the market they are in, and show genuine intent in building market relations, including the media. But how does that work with media relations? Having reporters translate your message for local publication will decrease the chance of earned media conversion tremendously. A good alternative is to also work with media and influencer lists.

Local 79

Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]

Sword and the Script

I was pretty good at media relations and I was confident I’d be able to turn things around. This is contrary to 99% of all PR advice that says short emails are best. >>> Looking for a B2B tech PR with expertise and execution? These backlinks are important to digital PR and marketing for two primary reasons. These markets included technology, financial series, higher education and legal services, among others.

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Invest in automation and technology. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer. We see many PR teams trying to get a bigger piece by expanding their skills. Map your PR team workflow.

The #PRStudChat Community Discusses Creative #PR on November 17th

PR Expanded

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Special guests, Heather Whaling, President of Geben Communication and Jason Sprenger, President of Game Changer Communications will lead a discussion with PR students, professionals and educators on the importance of visual storytelling that: Leverages data to create timely PR opportunities.