The Proactive Report

MAY 27, 2018

And there’s concern about the industry’s ability to attract the right talent, adapt to new technologies and increase the level of investment required to capitalize on these growth opportunities. Both agency and corporate executives agree that this is the greatest challenge preventing them from achieving their future goals.

Industry 100

Industry Measurement SEO Corporate 100

Landis PR

OCTOBER 2, 2023

Use the technology we all have access to. Email brianne@landispr.com Technology Public Relations The post Five Steps to Manage Client-Agency Relationships appeared first on Landis PR. Don’t email to death I hate instant messaging (there I said it – sorry Slack and Teams and whatever) but the functionality is priceless.

Agency 64

Agency Technology Meeting Software 64

Doctor Spin

FEBRUARY 14, 2024

However, a PR professional understands how to create material that a journalist (or an ambitious influencer) will want to feature to their audience. In public relations, we call this: Media Relations ( blog posts ) Still, many people know that public relations has the tools necessary to generate publicity.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. Helping clients understand the impact of their events, arming them with information about sustainable practices, and helping to support implementation are critical components of the event-planning process.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. 3a) October 14, 2014: Cision Name with Vocus Technology. 4) October 22, 2014: Gorkana.

Technology 12

Technology Software Company Marketing 12

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership 105

Leadership SEO Measurement Reputation 105

5W PR

MARCH 19, 2020

While there are plenty of other ways that brands and companies can keep up with the public opinion via the traditional media outlets, these are some of the ones that are only going to grow in popularity due to the increase of digital PR in the last few years.

Publicity 97

Publicity Survey Measurement Groups 97

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency Internal International Meeting 59

Landis PR

JULY 10, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, David Wills – Media Profile Inc. For the original blog, please visit here. The slippery slope of misinformation and disinformation is getting steeper. And when you add politics to the mix, it’s like throwing oil on the slope, too.

Journalism 52

Journalism Training Consumer Tools 52

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 TrueScope is focused exclusively on media monitoring at this point. PR tech news mentions. Here’s a roundup of other news and links from the world of PR technology.

Software 118

Software Case Study Advertising Advertising 118

Doctor Spin

DECEMBER 20, 2023

For example, in my niche, the public relations industry, there are plenty: “PR is all about publicity and media relations.” Digital communication is too technical for PR professionals.” “PR PR professionals must talk using corporate platitudes.” “PR Identify your Stupid Majority.

Brand 52

Brand Branding eBook Resources 52

Presspage

DECEMBER 5, 2017

But how does that work with media relations? Having reporters translate your message for local publication will decrease the chance of earned media conversion tremendously. Doing business on an international level is no longer solely in the domain of the multinational corporations. Not much different really.

Local 89

Local SEO Engineering Web 89

Landis PR

DECEMBER 11, 2023

The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. If you think you don’t need to plan – then think again.

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

FEBRUARY 29, 2020

I was pretty good at media relations and I was confident I’d be able to turn things around. These backlinks are important to digital PR and marketing for two primary reasons. These markets included technology, financial series, higher education and legal services, among others.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

ZudePR

DECEMBER 30, 2016

Like some technological teddy. I’ve consciously veered off at complete tangents to a conventional PR company’s core skillset (media relations) since setting up my own business nearly 2.5 He a straight-laced but decent scientist who’s lost his zeal to corporate life. Sticking it under my pillow.

Writing 84

Writing Google Meeting Airlines 84

Landis PR

DECEMBER 4, 2023

Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. Technology Public Relations The post Will Generative AI Replace Marketers and Content Creators?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Frederik Vincx

DECEMBER 11, 2015

What’s ahead: Map your PR team workflow. Invest in automation and technology. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). An example media relations workflow is set out below. If people already see the value of the technology, they are already sold.

How To 60

How To Software System Employee 60