Digital PR skills for PR pros are paramount for survival

PR Daily

COVID-19 has imposed on PR pros a retreat of sorts, and with many clients dormant, an opportunity arises for recalibrating and refreshing extant skills and cultivating new processes. We don’t have to rewrite the laws of gravity, comprehend the concept of “space-time” for general relativity, or invent the ultimate low-cost viral app, but PR professionals should: Market the digital skills we already possess. What does best on social media?

Here’s Where Communicators are Hoping to Invest More Resources

PR News

executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog. Communications Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management audience development KPIs measurement social media

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Oscars makes history with ‘Parasite’ win, traits of top digital PR leaders, and Instagram helps users hone feeds

PR Daily

Good morning, PR pros: The Academy of Motion Picture Arts and Sciences made history Sunday when it awarded Kwak Sin Ae, Bong Joon Ho and their colleagues the “Best Picture” award for “Parasite.” Amazon and Sony also pulled out of the event, with Sony declaring it would place “the utmost importance on the safety and well-being of our customers, partners, media and employees.”. You can help them prepare through crisis exercises and drills.

Announcing PR Daily’s 2018 Digital PR & Social Media Awards finalists

PR Daily

The digital communications and social media industries are always changing. We’re excited to announce PR Daily’s 2018 Digital PR & Social Media Awards finalists. DIGITAL AND SOCIAL MEDIA ACTIVITY. Build Awareness with Ghostwritten Physician Blogs, Aha Media Group with Inova. Digital Product or Service Launch. Digital Transformation of Sales, Microsoft. USE OF DIGITAL AND SOCIAL MEDIA FOR….

Do Your 3 Search Words Suck? Six Questions to Ponder Now

PR News

Six Questions to Ponder Now appeared first on PR News Blog. Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management Water Cooler Barcelona Principles branding measurement media relations professional development search SEO storytellingAt a networking event last week, an industry colleague asked me if I’ve ever Googled myself.

Does PR Have a Reputation Problem with the Media?

PR News

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued. The post Does PR Have a Reputation Problem with the Media? appeared first on PR News Blog.

Is Integrated Communications the Holy Grail or Just Cheap Talk?

PR News

appeared first on PR News Blog. Communications Crisis Management Digital PR Internal Communication Measurement Media Relations PR Insiders PR News Blogger Network Research Social Media Staffing and Management Water Cooler agencies budgeting crisis management future of PR integrated communications marketing omnichannel platinum pr PR

Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

PR News

The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. Corporate Responsibility Crisis Management Digital PR General Internal Communication Measurement Media Relations Media Training Research Social Media Staffing and Management branding crisis diversity measurement media relations social media

The Big Rethink for Communicators Ready for Real Change

PR News

The post The Big Rethink for Communicators Ready for Real Change appeared first on PR News Blog. Communications Crisis Management Digital PR General Internal Communication Measurement Media Relations PR News Blogger Network Social Media Staffing and Management branding communications diversity employee communications leadership listening measuring social media

Five Critical Trends in Digital PR You Must Act On

Norton's Notes

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital remains the big growth area in PR. Agency and in-house skill sets continue to grow, which makes common sense considering the growth in digital and practitioners having no choice but to skill up.

9 Great Ideas from Award-Winning Communicators

PR News

The post 9 Great Ideas from Award-Winning Communicators appeared first on PR News Blog. Corporate Responsibility Crisis Management Digital PR Internal Communication Measurement Media Relations Research Social Media Staffing and Management branding collaboration leadership measurement platinum pr silos trendsetting

Let’s Make Public Relations More Relevant

PR News

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued. The post Let’s Make Public Relations More Relevant appeared first on PR News Blog.

Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

PR News

The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog. Crisis Management Digital PR General Internal Communication Media Relations Media Training Social Media Staffing and Management agencies clients customer service Internal Communications media relations Millennials professional development social media

The Epic List of PR’s Daily Challenges (And How to Overcome Them)

PR News

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

PR Leaders Agree: It’s OK to Be a Bad-Ass

PR News

Coming just days after the Women’s March, PR News’ Top Women in PR awards luncheon in NYC was an ebullient event that brought the PR industry together to celebrate female leadership and the individuals who’ve moved the communications needle in the past 12 months. The post PR Leaders Agree: It’s OK to Be a Bad-Ass appeared first on PR News Blog.

How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step

PR News

The post How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step appeared first on PR News Blog. Communications Crisis Management Digital PR General Media Relations PR News Blogger Network Social Media Staffing and Management Water Cooler branding customer service email communication Facebook Instagram marketing public relations social media stakeholdersRarely do I mess with cookies, except to eat them.

Communicators Need to Find Their Voice to Better Define Their Value

PR News

You could even say: “PR people need to get a spine.” The post Communicators Need to Find Their Voice to Better Define Their Value appeared first on PR News Blog. Communications Crisis Management Digital PR General Internal Communication Measurement Media Relations PR Insiders PR News Blogger Network Research Social Media Staffing and Management Water Cooler business acumen communications KPIs leadership measurement personal development

In 2020 and beyond, earned media should take priority

PR Daily

Advertising’s ability to reach audiences is only likely to diminish, making your ability to earn a media mention with a good story more important than ever. In the past, most marketers chose to focus on “paid” digital marketing activities to achieve their goals. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. If paid ads are a short term game, then earned media is a long term game.

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Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

PR News

The post Eight Ideas to Unlearn this Summer: A Communicator’s Checklist appeared first on PR News Blog. Crisis Management Digital PR General Internal Communication Media Relations Media Training Social Media Staffing and Management agencies clients customer service Internal Communications media relations Millennials professional development social media

The F Word: It’s Time to Make Your Move

PR News

At the PR News Top Women in PR Luncheon on… Continued. The post The F Word: It’s Time to Make Your Move appeared first on PR News Blog. Communications Crisis Management Digital PR Internal Communication Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management Arianna Huffington AVEs Barcelona Principles diversity failure Melissa & Doug Oprah professional development risk success Thomas Edison

Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand

5W PR

The post Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. 5WPR News Branding Consumer - Lifestyle Entertainment & Sports Marketing Media Relations branding communications crisis communications crisis public relations digital marketing digital pr influencer marketing insights marketing PR pr strategy Public Relations strategy

The importance of solid messaging and storytelling

PR Daily

It’s changed PR forever and has forced organizations to take a good hard look at their comms processes. It’s also reaffirmed a lot of the PR staples practitioners were already familiar with, but sometimes struggle to get organizations to appreciate. The initial message was well-received (relatively speaking) because it demanded a binary behaviour change (i.e. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ].

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Digital Product or Service Launch. The Flack Pack PR podcast, Washington Media Group. Inside the Media Minds Podcast, W2 Communications. Social Media customer support, Dell Technologies. Data-Driven PR Campaign.

Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

PR Daily

For 10 consumers, Hotels.com is offering to bring the trip to them—as well as garner media coverage. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

PR Daily

Good morning, PR pros: Peeps and Crocs have teamed up to offer pastel-colored footwear, complete with Peep-shaped jibbitz: Croc out your Easter baskets with a pair of PEEPS X Crocs, officially on shelves today! Several tech giants are offering their digital workplace resources for free as the COVID-19 outbreak worsens and many organizations are telling their employees to work from home (most recently, Amazon and Microsoft). FREE REPORT: State of PR 2020 ].

The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity

The Hoffman Agency

Primary among these are lead generation and prospect nurturing, with meeting media and industry analysts also high on the list. Here’s a quick sneak peek: 5 ways to replace B2B event marketing leads lost due to COVID-19: Optimized owned online content Inbound marketing and prospect nurturing Account-based marketing Media and analyst engagement Robust and connected analytics. By Mark Pinsent, Managing Director, Hoffman Europe.

How Can Public Relations Pros Monitor Public Opinion

5W PR

One of the fundamentals of public relations is tracking and monitoring the opinion of the public. Additionally, in the past few years, thanks to social media, it has become easier than ever for PR pros to keep track of what the public is thinking or talking about when it comes to particular brands. A solid public relations strategy or campaign involves a plan that always includes an analysis of the market and the target audience, as well as the key messages and tactics.

30 jobs in the PR and marketing world

PR Daily

The desire for digital information ready at a moment’s notice has played a role in the looming demise of the profession. Based on these criteria, newspaper reporter rated “very poor” in the “project growth” category, “very high” in relation to “stress” and “very poor” regarding “work environment.” RELATED: Take the first step in achieving corporate communications excellence ].

Leeds PR Account Manager Job Vacancy

Prohibition

As you’ve probably figured out, we’re no relics when it comes to clever public relations. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Organise and coordinate PR activities.

Newsletters Every PR Pro Should Subscribe To

ImPRessions - Crenshaw Communications

Every good PR person has the same best friend – email. In the business of public relations, email is essential for communicating with partners, journalists and future clients. Check out these 10 newsletters every PR pro should read. PR News: The Skinny.

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NYSE reopens with 25% of staff, ?Some Good News? acquisition takes heat, and Pizza Hut celebrates grads

PR Daily

By offering up products and services to meet an upcoming holiday or celebration, you stand to grab more media coverage as well as make a difference in the hearts and minds of consumers. Media organizations that broadcast from the floor, like CNBC and Cheddar, aren’t coming back yet either. Why it’s important: Many organizations are focusing on reopening efforts, and no matter where you are in the process, your communications are a crucial step in your crisis strategy.

Nike’s ‘Betsy Ross’ sneaker, Amazon exec’s viral clapback and an influencer tirade

PR Daily

Good morning, PR pros: Wikipedia’s co-founder, Dr. Larry Sanger, issued a challenge to stop using social media for 48 hours on July 4-5. The call to action is a protest against social media platforms’ data collection practices, but you might want to use this time to take a much-needed digital detox. Why it matters: On Tuesday, “Nike,” “Colin Kaepernick” and “Betsy Ross” trended on Twitter as social media users weighed in.

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28 Observations from 28 Months as a Solo PR

ZudePR

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. And I’m a much better PR to boot. #5:

30 jobs in the PR and marketing world

PR Daily

PR pros looking to make a difference in the world can be part of Shedd Aquarium’s programs with a new communications and PR coordinator. The position works alongside the aquarium’s director of communications and PR to develop, support, manage and integrate PR and marketing strategies. Candidates should have experience with brand storytelling, crisis management and media training. RELATED: Get creative with digital signage, internal video and mobile apps.

29 Advanced Digital Newsletters That Help You Learn

ZudePR

You’re a public relations practitioner. You want to learn more about digital marketing and SEO. It recommends 29 advanced digital newsletters you can subscribe to. I fondly remember sitting in a room with four PR consultant colleagues in 1997. ” PR has changed since then, and the Internet, powered by lightning fast broadband speeds, has been transformative. Friends said nice things: “You’re all over social media Dave.”

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Orlando or Bust! Last Chance to Register for Solo PR Event at Discounted Rates

Solo PR Pro

As regular readers of this blog know, each year Solo PR Pro works to provide a one-of-a-kind conference experience for our community – one focused on the unique needs of independent communications consultants and other small organizations (as opposed to the deep-pocketed Fortune 500 organizations or large-scale PR agencies typically discussed at other events). Crisis Communications: Through the Digital Noise – Melissa Agnes, President and Co-Founder of Agnes + Day.

PR Generalists versus Specialists: which will the future of PR require?

Media Bullseye

Over the past few years, this question—will the PR practice of the future require specialists or generalists—has produced a see-saw of answers. It’s worth taking a moment to step back and define what is being discussed when referring to PR generalists and PR specialists. PR practice generalization vs. specialization. When speaking about PR practice, a generalist is someone whose work encompasses the practice of PR broadly. Public Relations Feature

7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. PR Couture.

8 questions you always wished you could ask journalists

PR Daily

Gather around as Gregory Galant, co-founder and chief executive of the digital PR and journalism site Muck Rack , expounds on the behavior of the bewildering creature known as the American journalist. Muck Rack has surveyed thousands of journalists; Galant has identified vexing questions that trouble PR pros. Turns out PR pros are crazy about Twitter, with 80 percent of them listing that as their favorite. All that creates an opening for PR.

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing.