6 metrics to track when measuring digital PR

PR Daily

Are your digital PR efforts paying off? Consider these six telltale signs of a PR strategy that is having a significant impact on your bottom line. How do you really know if your digital PR is working? One of the goals of digital PR is to improve brand awareness.

Here’s Where Communicators are Hoping to Invest More Resources

PR News

executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog. Communications Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management audience development KPIs measurement social media

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

10 crucial metrics to measure your pitching efforts

PR Daily

How do PR pros know if their efforts are producing the desired results? Here are the metrics that every PR pro should measure. Media relations professionals know that the competition for media attention is fiercer than ever before.

Oscars makes history with ‘Parasite’ win, traits of top digital PR leaders, and Instagram helps users hone feeds

PR Daily

Good morning, PR pros: The Academy of Motion Picture Arts and Sciences made history Sunday when it awarded Kwak Sin Ae, Bong Joon Ho and their colleagues the “Best Picture” award for “Parasite.” MEASURED THOUGHTS. PR Daily also was represented, at No.

Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. It has three parts, but if time is short, start with Part Three: Marketing Measurement: Implementing Metrics That Matter.

eBook 249

Measuring Public Relations

5W PR

We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? Some of the most popular ways of measuring Public Relations include: Content Analysis –Is your core narrative being reported accurately in the press?

Do Your 3 Search Words Suck? Six Questions to Ponder Now

PR News

Six Questions to Ponder Now appeared first on PR News Blog. Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management Water Cooler Barcelona Principles branding measurement media relations professional development search SEO storytellingAt a networking event last week, an industry colleague asked me if I’ve ever Googled myself.

The Big Rethink for Communicators Ready for Real Change

PR News

The post The Big Rethink for Communicators Ready for Real Change appeared first on PR News Blog. Communications Crisis Management Digital PR General Internal Communication Measurement Media Relations PR News Blogger Network Social Media Staffing and Management branding communications diversity employee communications leadership listening measuring social media

9 Great Ideas from Award-Winning Communicators

PR News

The post 9 Great Ideas from Award-Winning Communicators appeared first on PR News Blog. Corporate Responsibility Crisis Management Digital PR Internal Communication Measurement Media Relations Research Social Media Staffing and Management branding collaboration leadership measurement platinum pr silos trendsetting

Make PR Great Again.

PR News

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued. The post Make PR Great Again. appeared first on PR News Blog.

Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

PR News

The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. Corporate Responsibility Crisis Management Digital PR General Internal Communication Measurement Media Relations Media Training Research Social Media Staffing and Management branding crisis diversity measurement media relations social media

Got an Extra $250k in Your PR Budget?

PR News

When I ask my friends in PR what they’d do with a bigger budget, their first instinct is to smile that “yeah, right!” The post Got an Extra $250k in Your PR Budget? appeared first on PR News Blog. Communications Digital PR General Internal Communication Measurement Media Relations Research Social Media Staffing and Management Water Cooler analytics branding Hiring influencers measurement research retaining talent social media staff stunts

Let’s Make Public Relations More Relevant

PR News

It’s true – a lot of people just don’t understand what PR people do. They think it’s about pitching the media, chasing positive coverage, then rinsing and repeating. Certainly media relations is an important component of public relations. Communicators have gotten much better at relating to the media and are using more innovative ways to… Continued. The post Let’s Make Public Relations More Relevant appeared first on PR News Blog.

The 2 Things You Need to Know Now About Social Media

PR News

Social media exposes many ironies, including the possibility that we are less social because of social media. The post The 2 Things You Need to Know Now About Social Media appeared first on PR News Blog. Communications Corporate Responsibility Digital PR Measurement Media Relations PR News Blogger Network Social Media CSR Facebook Instagram networks resources social media Twitter

Is Integrated Communications the Holy Grail or Just Cheap Talk?

PR News

appeared first on PR News Blog. Communications Crisis Management Digital PR Internal Communication Measurement Media Relations PR Insiders PR News Blogger Network Research Social Media Staffing and Management Water Cooler agencies budgeting crisis management future of PR integrated communications marketing omnichannel platinum pr PR

The Epic List of PR’s Daily Challenges (And How to Overcome Them)

PR News

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

Communicators Need to Find Their Voice to Better Define Their Value

PR News

You could even say: “PR people need to get a spine.” The post Communicators Need to Find Their Voice to Better Define Their Value appeared first on PR News Blog. Communications Crisis Management Digital PR General Internal Communication Measurement Media Relations PR Insiders PR News Blogger Network Research Social Media Staffing and Management Water Cooler business acumen communications KPIs leadership measurement personal development

Extreme Calendaring: Here’s How to Boost Productivity Now

PR News

The post Extreme Calendaring: Here’s How to Boost Productivity Now appeared first on PR News Blog. Digital PR General Internal Communication Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management communications influencers marketing PR productivity work-life balance

Big Changes Ahead in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

PR Daily

Good morning, PR pros: Peeps and Crocs have teamed up to offer pastel-colored footwear, complete with Peep-shaped jibbitz: Croc out your Easter baskets with a pair of PEEPS X Crocs, officially on shelves today! MEASURED THOUGHTS. FREE REPORT: State of PR 2020 ].

Tools 135

Big Changes Ahead for the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

The Scale of Change in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

The F Word: It’s Time to Make Your Move

PR News

At the PR News Top Women in PR Luncheon on… Continued. The post The F Word: It’s Time to Make Your Move appeared first on PR News Blog. Communications Crisis Management Digital PR Internal Communication Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management Arianna Huffington AVEs Barcelona Principles diversity failure Melissa & Doug Oprah professional development risk success Thomas Edison

2018: The Year the Community and Conversation Influencer Model Got Real

PR News

The benefits of securing positive media coverage for your brand… Continued. The post 2018: The Year the Community and Conversation Influencer Model Got Real appeared first on PR News Blog. Digital PR

Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

PR Daily

For 10 consumers, Hotels.com is offering to bring the trip to them—as well as garner media coverage. MEASURED THOUGHTS . — Twitter Investor Relations (@TwitterIR) July 23, 2020. — Twitter Investor Relations (@TwitterIR) July 23, 2020.

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

Direct to customer marketing and PR has become increasingly popular in recent years. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. How to Boost your Direct to Consumer Public Relations Strategy.

Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand

5W PR

Of the two narratives, Rihanna’s is definitely gaining traction with a younger generation, that doesn’t seem disposed to try to measure up to the standard “type” many other clothing companies promote. The post Rihanna Uses Competitor’s Public Relations Trouble to Enhance Her Brand appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

How Can Public Relations Pros Monitor Public Opinion

5W PR

One of the fundamentals of public relations is tracking and monitoring the opinion of the public. A solid public relations strategy or campaign involves a plan that always includes an analysis of the market and the target audience, as well as the key messages and tactics.

NYSE reopens with 25% of staff, ?Some Good News? acquisition takes heat, and Pizza Hut celebrates grads

PR Daily

By offering up products and services to meet an upcoming holiday or celebration, you stand to grab more media coverage as well as make a difference in the hearts and minds of consumers. Media organizations that broadcast from the floor, like CNBC and Cheddar, aren’t coming back yet either.

Proving Your Success in Public Relations

Scott Public Relations

Public relations has always been a bit of a murky field when it comes to measuring success. But that is changing in the modern era of digital PR. Successful PR campaigns involving influencer partners generate backlinks that lead more people to your website.

Nike’s ‘Betsy Ross’ sneaker, Amazon exec’s viral clapback and an influencer tirade

PR Daily

Good morning, PR pros: Wikipedia’s co-founder, Dr. Larry Sanger, issued a challenge to stop using social media for 48 hours on July 4-5. Why it matters: On Tuesday, “Nike,” “Colin Kaepernick” and “Betsy Ross” trended on Twitter as social media users weighed in.

Viral 127

18 PR standbys that will never die

PR Daily

I can't remember why exactly I asked the question on Facebook, but I did: I think it was because I'd just read a post about some PR standby (I couldn't think of the right word when I posted on Facebook) that was dead, long live the new PR thing… you know the kind of post (or news article) I mean.

28 Observations from 28 Months as a Solo PR

ZudePR

One of them was me, Zude PR. I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). And I’m a much better PR to boot. #5:

8 On-The-Money Social Media Facts Every SME Needs to Know in 2016

ZudePR

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. By all means try social media.

SEO 91

#FuturePRoof Podcast: robots to try at home

Stephen Waddington

In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations. It would be wrong to deny that media relations is part of public relations but our business is so much more. Fairy tale of public relations Sarah published a new #FuturePRoof book at the end of 2018.

Radio 78

How content marketing has changed PR

PR Daily

Whether it’s media relations, brand journalism or managing corporate communications, content has always played an essential part of effective PR efforts. RELATED: Keep up with communications trends by signing up for workshop, conference and webinar alerts. ].

Orlando or Bust! Last Chance to Register for Solo PR Event at Discounted Rates

Solo PR Pro

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Solo PR Exclusive Discounts.

Get Inspired by Solo PR at the FPRA Conference—Whether Here or Afar

Solo PR Pro

The Solo PR crew works hard and plays hard, and we’re doing plenty of both at Solo PR Pro’s main event activity for 2015—the Florida Public Relations Association (FPRA) Conference, taking place this week (August 9-12, 2015). Getting Started PR Updates

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

So what’s a PR pro to do? If you are the type of PR pro that focuses largely on media relations, the first two ideas can easily mirror skills and processes you already know: byline articles. How can you measure success of the long-form posts?

8 PR pointers from the NBA Finals

PR Daily

It was easy to see how the league successfully used branding, promotions and media relations to build positive relationships with the game’s biggest fans. Whether you were on team Curry or LeBron, here are a few PR pointers to take away from the NBA Finals: 1.

Sports 170