The Proactive Report

MARCH 16, 2016

It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Follow me on Twitter. Email wins yet again.

Digital PR 100

Digital PR Marketing Survey Training 100

The Proactive Report

AUGUST 8, 2015

Of all the new digital skills PR pros need to learn, measurement is perhaps the most important. Unless you know what to measure, and how to measure it, you’ll never be able to show the value of your work. Measurement is the path to a bigger budget. Follow me on Twitter. It is a numbers game.

Measurement 100

Measurement Tools Twitter Analytics 100

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. These are all useful tools for measuring a PR campaign’s efficacy; is your brands story being told?

Measurement 78

Measurement Publicity Television Analytics 78

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

The Proactive Report

FEBRUARY 7, 2018

The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results. The custom PR Measurement Dashboard in Google Analytics was created specifically to help PR practitioners get started with analytics and tracking the results of their work. Follow me on Twitter.

Tools 207

Tools Analytics Google Measurement 207

The Proactive Report

DECEMBER 9, 2014

83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Measure results and adjust the program if needed.

Social Media 279

Social Media Strategy Pinterest Media 279

Katie Paine's Measurement Blog

MARCH 2, 2016

Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics Q1: 13 years ago Don Bartholomew said he hoped to see holistic […]. The post #DigitalPR Twitter Chat with Katie Paine appeared first on Paine Publishing.

Twitter 40

Twitter Digital PR Report Strategy 40

The Proactive Report

MAY 8, 2017

83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Measure results and adjust the program if needed.

Social Media 140

Social Media Strategy Pinterest Media 140

The Proactive Report

DECEMBER 4, 2018

And learn how to measure those results , so you can show clients or the C-suite how you’re contributing to the business goals and the bottom line. Follow me on Twitter. Get more Digital PR Tips in your inbox every week. Include these trends in your 2019 planning to give your results a boost. Connect on LinkedIn.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Buzzstream

JULY 29, 2020

That, combined with an overall sense in the industry that PR is getting harder , and you have a dilemma. In a new study, we collaborated with the team at BuzzStream scraped the Twitter profiles of 29 leading PR professionals to learn more about the personality traits that lead these influencers to success. And goals they have.

Publicity 119

Publicity Digital PR Creativity Education 119

The Proactive Report

JULY 23, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Follow me on Twitter. Get the Digital PR Tips News letter. CONTENT STRATEGY AS A COMPETENCY. 888 243 3470. Connect on LinkedIn.

Strategy 149

Strategy SEO B2C Engineering 149

The Proactive Report

MARCH 13, 2015

Sally Falkow is a veteran of the PR industry. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000. In 2014 Cision named Sally a Top 50 Social Media Influencer on Twitter and she made the cut for the 25 Women who Rock Social Media list for the second time.

Technology 100

Technology Social Media Media Digital PR 100

The Proactive Report

MARCH 13, 2015

Sally Falkow is a veteran of the PR industry. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000. In 2014 Cision named Sally a Top 50 Social Media Influencer on Twitter and she made the cut for the 25 Women who Rock Social Media list for the second time.

Technology 100

Technology Social Media Media Digital PR 100

The Proactive Report

JUNE 30, 2015

The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. And if you have no measurable goals set at the start, how can you measure success? The last two steps are about engagement and measurement. Follow me on Twitter. Get our Digital PR Tips newsletter.

Tools 100

Tools Strategy Content Marketing Measurement 100

The Proactive Report

MARCH 5, 2017

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Follow me on Twitter. And you can do that.

Facebook 100

Facebook Video Privacy Digital PR 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers. Follow me on Twitter. The Challenge. The growth will come from new deliverables.

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

JULY 27, 2015

So invest in getting your employees and/or outside resources up to speed on their digital skills. Then look at how you can make the most of these digital activities: Planning. Measurement. Integration of digital activities. Follow me on Twitter. Subscribe to the Digital PR Tips Newsletter.

Marketing 100

Marketing Strategy Resources Employee 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers. Follow me on Twitter. The Challenge. The growth will come from new deliverables.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. PR executives ranked improved measurement and evaluation third on a list of 18 potential growth drivers. Follow me on Twitter. The Challenge. The growth will come from new deliverables.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

DECEMBER 31, 2017

If you need help with media relations, paid amplification to reach targeted audiences and measurement of your results. Get the Digital PR Tips Newsletter. Follow me on Twitter. The post Earned Media vs Paid Media Driving Results appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Media 0

Media Media Relations LinkedIn Digital PR 0

The Proactive Report

MARCH 29, 2016

The next #DigitalPR chat on Twitter is Friday April 1, 2016. Q5: CMOs at big tech cos say content marketing competency 2nd only to measuring ROI. Follow me on Twitter. Time: 10 am Pacific and 1 pm Eastern. Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. andersenology. See you Friday!

Strategy 100

Strategy Marketing Content Marketing Twitter 100

The Proactive Report

MARCH 29, 2016

The next #DigitalPR chat on Twitter is Friday April 1, 2016. Q5: CMOs at big tech cos say content marketing competency 2nd only to measuring ROI. Follow me on Twitter. Time: 10 am Pacific and 1 pm Eastern. Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. andersenology. See you Friday!

Strategy 100

Strategy Marketing Content Marketing Twitter 100

The Proactive Report

JUNE 18, 2021

Many reporters are on Twitter and LinkedIn. And they paid $500 a month for strategy and measurement. How do you think a small business can leverage influencers specially when on a low budget and tight PR strategies? And you certainly can’t measure results. Download this PR Measurement Guide. Raise awareness.

Small Business 213

Small Business Fashion Groups Local 213

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Like what you’ve read?

Publicity 45

Publicity Insurance Insurance Healthcare 45

The Proactive Report

JUNE 4, 2018

Get the Digital PR Tips newsletter each week. Follow me on Twitter. The post Data, Analytics and the Everyday Practice of PR appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Need help with data and analytics? Call 888 243 3470. Connect on LinkedIn.

Analytics 127

Analytics Data Exercises Social Media 127

Waxing UnLyrical

FEBRUARY 7, 2014

Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. AVES is quantitative based and does not measure the quality of content. Do you know what Feb. Whodathunkit?! Back in 2010, Ms. Happy birthday to us!

Measurement 89

Measurement Media Training Google Resources 89

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Waxing UnLyrical

JULY 11, 2016

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. PR and Marketing Data: Impressions, Reach and Relevance, Oh My!

Report 40

Report Banking Measurement Digital PR 40

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

DECEMBER 1, 2014

Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Speaking of PR measurement, I know #measurePR has been very hit-and-miss this year, and I apologize. Next year the chat will turn five. Thank you!!!

Resources 69

Resources Nonprofit Measurement Creativity 69

Waxing UnLyrical

JUNE 24, 2016

You know what’s awesome about a digital event? As you might remember, last week I moderated the June #measurePR Twitter chat live from the AMEC International Summit in London. On moving beyond impressions: A3: PESO measurement, which @AMECorg is really pushing! Holistic measurement is crucial.

Measurement 42

Measurement Analysis Banking Internal 42

ZudePR

FEBRUARY 22, 2016

How it can help your business and what you should focus on in the often-bewildering and fast-developing field of digital marketing. You own a small-to-medium-sized business and spend a lot of time/effort on social media: mainly Facebook and Twitter. And is 40 times more effective at acquiring leads than Facebook and Twitter combined.

Social Media 75

Social Media SEO Media Local 75

The Proactive Report

JANUARY 5, 2015

To a large degree it’s a measure of trust. Follow me on Twitter for daily Digital PR updates. Online PR Reputation Management' Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions.

Reputation 100

Reputation System Employee Airlines 100

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 83

Social Media Pitching Media LinkedIn 83

Solo PR Pro

AUGUST 11, 2015

Watch the #SoloPR hashtag on Instagram for attendee pics and #SoloPR on Twitter for live tweets, on-site photos and more! Many of the featured speakers at this top-notch conference are Solo PR Pro members, including: 21 st Century Media Relations: From “Buzz” to “Cha-Ching” – Shonali Burke, President and CEO, Shonali Burke Consulting, Inc.

Conference 40

Conference Small Business Storytelling Journalism 40

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100