Rock the Status Quo

OCTOBER 27, 2014

It’s a great opportunity to focus on industry trends, thought leadership and company culture – and let their voice be heard. Interview them and share THEIR opinions, not yours. Create a quarterly trends post showcasing their thought leadership ideas or forecasts in the post. Digital PR' I <3 it.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch. PR-generated content offers a depth that helps educate customers about a complex product or a new category. Earned media stories and interviews bring credibility to the more commercial ad and marketing messages.

Marketing 310

Marketing Product Launch Corporate Viral 310

Rock the Status Quo

NOVEMBER 12, 2014

Try one of these ideas to leverage the instant gratification nature of digital PR. For a legal placement, you might pitch something like “five most popular home office design trends for lawyers, ” as a way to tie luxury homes to their audience. Ask if you can create a casual interview series for their website.

Real Estate 195

Real Estate Pitching B2C Fashion 195

Burrelles Fresh Ideas

AUGUST 2, 2023

The accessibility and portability of radio make it a constant companion for people on the go, enabling PR professionals to effectively target messages during commutes, work hours, or leisure activities. PR professionals recognize the importance of building and maintaining a positive reputation.

Radio 75

Radio Television Media Local 75

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

wiredPRworks

JANUARY 13, 2022

Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now. Thanks so much to Scott for this interview about how to crush sales quotas in 2022. What does it take to really crush sales quotas in 2022? Sales is changing. Customers are upgrading and updating everything from technology to influence.

Strategy 52

Strategy Training Insurance Insurance 52

Prohibition

JULY 7, 2023

Understanding the role of a food PR agency While some food and beverage businesses may have an in-house PR team, many choose to collaborate with specialised food PR agencies to maximise their PR efforts. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

Agency 62

Agency Case Study How To Crisis 62

The Proactive Report

APRIL 3, 2017

And when you get there all it offers is a page of text press releases in PDF – no expert database so you can look for a source to interview, no fact sheets on the topic you’re interested in and no images or videos. The media trends are clear – journalists need PR to provide them with content. Credible industry experts.

Media 100

Media Video Mobile Report 100

The Proactive Report

JUNE 30, 2015

Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Get our Digital PR Tips newsletter. Almost half (48%) felt that their content was not creating any customer engagement. 626 793 4911.

Tools 100

Tools Strategy Content Marketing Measurement 100

PR Conversations

NOVEMBER 22, 2023

Publication of that collective interview was prompted by my piece called A radical view of PR , which generated 48 comments including, notably, a response from Jim Grunig – one of several in the resulting lively discussion. These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’.

Education 52

Education Reputation Leadership Technology 52

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. Once a company decides to launch a new product, the first step is to frame the launch holistically. Score an Exclusive Under Embargo.

Product Launch 59

Product Launch Agency Consumer Film 59

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. Once a company decides to launch a new product, the first step is to frame the launch holistically. Score an Exclusive Under Embargo.

Product Launch 52

Product Launch Agency Consumer Film 52

The Resolution Blog

NOVEMBER 25, 2015

What is Inbound & why should PR pros care? Iliyana Stareva shares 17 reasons why everyone in PR should take an inbound approach. PR planning for 2016? This trends tool will help build out your campaign content & influencer insight in seconds. Could this be the PR team of the future? Just do that. - [link].

eBook 120

eBook Google Tools Analytics 120

5W PR

APRIL 8, 2021

If you do this, you just might get a phone call that requests an interview. They give you only a limited amount of time before their impact becomes old news. The trick is to submit them to the right places. That would be a tremendous outcome both for your business and website. Before Writing a Press Release.

Engineering 128

Engineering Writing Social Media Report 128

Lauri Pehar Borsh

AUGUST 18, 2015

Watch Pattie’s interview with BNN’s The Street. 2) Stay on top of trends, understand how your business is evolving, and be aware of changes in rules and regulations that impact you and your industry. ANALYSIS: Are you narcissistic if you’re on social media? 1) You need to take ownership of your brand.

Social Media 60

Social Media Brand Branding Media 60

Lauri Pehar Borsh

AUGUST 18, 2015

Watch Pattie’s interview with BNN’s The Street. 2) Stay on top of trends, understand how your business is evolving, and be aware of changes in rules and regulations that impact you and your industry. ANALYSIS: Are you narcissistic if you’re on social media? 1) You need to take ownership of your brand.

Social Media 60

Social Media Brand Branding Media 60

Landis PR

JANUARY 30, 2024

More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative. Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership 105

Leadership SEO Measurement Reputation 105

Garrett Public Relations

AUGUST 29, 2021

While we hear PR pros talk about how often their pitches go ignored – we don’t always hear the other side. Unfortunately, these missteps can also make it tougher for PR pros to develop the relationships they […].

Pitching 218

Pitching Media Publicity Digital PR 218

Communications Conversations

JANUARY 13, 2017

I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. In this role, I’m really focusing on building our digital PR capabilities. What’s one big trend you expect to see in the social media world in 2017?

Insurance 60

Insurance Insurance Social Media Corporate 60

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. For the original blog, please visit here. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. All relationships take effort, and that includes the one between client and communications agency. Considering that “communication” is the function, these relationships deserve a bit more time and effort!

Agency 64

Agency Meeting Technology Software 64

Buzzstream

FEBRUARY 9, 2024

In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. Company news can be as broad as what you see on Crain’s People on the Move when announcing a new CEO or something more specific to your industry, like Healthcare Dive’s Hospital Administration News.

Examples 62

Examples Product Launch Data Report 62

5W PR

JULY 15, 2020

How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). In this sense, the media kit replaces a phone call, interview, or face-to-face introduction that may have been had with the person writing about the business. The offer to potential clients and partners.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

Buzzstream

FEBRUARY 27, 2024

For pieces like this, you might also consider delving a little deeper to uncover broader trends rather than just mentioning the top three ranked locations. For example, suppose I were pitching a client to be interviewed for a feature article or to appear on a podcast, TV, or radio segment.

Pitching 83

Pitching Writing Film How To 83

Landis PR

DECEMBER 11, 2023

Be Responsive and Adaptive: In today’s fast-paced environment, adapting your communications strategy to emerging trends, market changes, and feedback is essential. The great news is that the price to do this has greatly decreased due to AI and other advancements.

Strategy 59

Strategy Company Communications Construction 59

Buzzstream

NOVEMBER 10, 2020

While the additional angles such as popular colours to paint walls and popular homeware accessories were added to the piece from my research, I knew my main purpose was to provide people with guidance on style and theme trends to follow when redecorating. . Get weekly exclusives (find a celebrity, conduct the interview etc.).

Pitching 164

Pitching Writing Digital PR How To 164

PR Conversations

JUNE 3, 2016

The internet is changing our communication habits rapidly, trends and techniques will change and we have to spot trends and know how to attract attention. What is your PR motto? Its name and popularity as a form of interview has roots in the responses given by the French writer, Marcel Proust. Can I have three please?

Government 40

Government Social Media Local Corporate 40

Frederik Vincx

DECEMBER 11, 2015

The PR world is not being responsive enough to change, which is dangerous in this quickly changing environment. Source: PR Academy annual qualification trends survey. Raf Weverbergh , founder of PR agency FINN. Read more about FINN’s journey to becoming a lean PR agency in founder Raf Weverbergh’s 3-part blog post.

How To 60

How To Software System Employee 60

Norton's Notes

MARCH 6, 2017

Projected trends and topics help public relations professionals and amateurs alike to adapt to said changes in the most applicable way. It’s often the age-old question on practitioners’ lips: what is the future of public relations? It’s a topic that is ever-present in the industry and is now more important than ever.

Publicity 43

Publicity Construction Advertising Advertising 43