Critical Mention

JULY 1, 2019

Since this decision became generally public knowledge over the last few months, several of our competitors have used it as an opportunity to spread rumors you may have heard. These additions include increased social media monitoring, licensed print content and streamlined search functionality.

Print 101

Print Comparison Social Media Media 101

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 149

Media Relations Media Print Software 149

Onclusive

MARCH 29, 2022

Make sure that the partner you’re selecting can capture all the media channels and formats that are essential to your business, including digital, video, print, social, blogs, podcasts, and more. If you’re interested in learning more, seeing a demo or giving Onclusive a try, get in touch with us!

Measurement 195

Measurement How To Analysis Data 195

Burrelles Fresh Ideas

JANUARY 9, 2024

Doing more with less seems to be a never-ending trend in the public relations profession. Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time.

Pitching 95

Pitching Print Measurement Report 95

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

Apple switched its public relations into high gear this week for the release of the new Apple iPhone 7. You’ve scheduled a product demo, you’ve had the product manager speak to the reporter and it should be all systems go for some awesome press. Magazine touting 3D printing client, WhiteClouds. Endurance = Rewards.

Consumer 120

Consumer Strategy Print Pitching 120

Critical Mention

DECEMBER 3, 2019

One way they’ve done so is by limiting their content to the public through the use of media paywalls. Fortunately, Critical Mention has enhanced its already robust online news tracking with a Licensed Content offering for those seeking to unlock subscription paywalls and have access to restricted print-only content. SCHEDULE A DEMO.

How To 90

How To Journalism Radio Newspapers 90

Burrelles Fresh Ideas

APRIL 16, 2024

Traditionally, B2B marketing has focused on rational decision-making, long sales cycles, and reliance on traditional channels such as trade shows, conferences, and industry publications. Do you find it challenging to stay on top of mentions from all media – print, online, broadcast, and social? We can help!

B2B 93

B2B Marketing Measurement Social Media 93

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future.

Journalism 78

Journalism Social Media Radio Fashion 78

Critical Mention

DECEMBER 10, 2021

Users can now: Monitor public Instagram Accounts. View Instagram post type, language, follower count and publicity values. Critical Mention users can now track audience and publicity values for their radio mentions. Plus, users have the ability to create reports with radio metrics and create audience and publicity alerts.

Radio 116

Radio Instagram Analytics Mobile 116

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. And being a best-selling author can’t hurt when pitching bylines or features to the media. This has helped Legere define his personal brand as goofy, smart, and accessible.

Case Study 178

Case Study SEO Film Video 178

Cision

OCTOBER 26, 2015

With intelligence on earned and owned media, including online, social, broadcast and print, it’s easy to understand and share your social performance information. Take a demo today! Social Dashboards: When you invest time and money into PR campaigns, it’s important to understand and showcase your results.

Print 120

Print Software Mobile Writing 120

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio.

Communications 78

Communications Radio Sports Social Media 78

Cision

APRIL 4, 2017

We’ve also expanded our editorial calendar database to include opportunities for internet outlets, not just print publications, giving you access to the largest list of searchable editorial calendars in the industry. To learn more about the new features, request a demo today so we can show you the product in action!

Communications 120

Communications Pinterest Print YouTube 120

Critical Mention

SEPTEMBER 13, 2018

With technological advancements like AI and automation gaining market share, senior leaders frequently look at emerging solutions for quick, easy ways to publicize their brands and products. SCHEDULE A DEMO. Selling PR’s value. Influencer marketing. Today, its core remains with celebrities as the faces of major brands.

Technology 73

Technology Print YouTube Financial 73

Critical Mention

AUGUST 5, 2018

He authors the newsletter Free Publicity , jam-packed with current PR and publicity trends. He’s most famous for founding HARO (Help a Reporter Out), an online forum for journalists to gather feedback from the public. SCHEDULE A DEMO. @publicityguru. Peter Shankman is a well-known entrepreneur and author. Annie Jennings.

Twitter 77

Twitter Radio Social Media Print 77

Critical Mention

JANUARY 30, 2019

If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace. SCHEDULE A DEMO. Uncertainty in the Earned Media and Media Monitoring Landscape: What It Means For You.

Media 60

Media Marketing Analytics Television 60

Critical Mention

JULY 16, 2019

Earned media – publicity garnered through PR outreach, news coverage, organic search or any other unpaid source that produces mentions, shares or reviews – does not come with the same costs as paid advertising. Publicity Value. SCHEDULE A DEMO. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

Shift Communications

MAY 26, 2015

In the world of PR, landing client coverage in publications like The New York Times, The Wall Street Journal or Bloomberg Businessweek is the ultimate win — and when that story runs in print, it’s icing on the cake. At this point in the process, they’re going to want executive and customer interviews, hands-on product demos, etc.

Print 60

Print Product Launch Fashion Report 60

Burrelles Fresh Ideas

FEBRUARY 27, 2024

million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media. Leading up to the Chiefs’ AFC title victory over the Ravens on Jan. 28, Apex Marketing Group delved into the brand impact Taylor Swift has had on both the NFL and the Kansas City-based franchise.

Sports 85

Sports Television Advertising Advertising 85

5W PR

MAY 16, 2017

With a huge group of 5W’s Home and Houseware PR clients exhibiting in every corner of the show, EVP Dara Busch and I navigated every pavilion and left no snack uneaten, or demo unwatched. without seeing an array of products displayed in rose gold, copper, matte black, jewel tones, speckled prints, or Pantone’s color of the year, Greenery.

Internal 68

Internal International Print Skype 68

Beyond PR

JANUARY 16, 2018

Because it’s all integrated into the Comms Cloud™, PR pros can monitor social alongside their monitoring of traditional print, broadcast and online news coverage. . To learn more about what is new in our recent “Matterhorn” release schedule a demo of Cision Communications Cloud today. . About Jason Edelboim.

Data 70

Data Retail How To Sports 70

Beyond PR

APRIL 4, 2017

We’ve also expanded our editorial calendar database to include opportunities for internet outlets, not just print publications, giving you access to the largest list of searchable editorial calendars in the industry. To learn more about the new features, request a demo today so we can show you the product in action!

Communications 57

Communications Pinterest Print YouTube 57

Beyond PR

MAY 2, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Li will be in charge of the print magazine and the website.

Media 40

Media Pitching Print Government 40

Beyond PR

APRIL 27, 2016

Targeted email invites for demos or interviews are another place to promote your press kit link. Giveaways and contest details, demo announcements, interview requests and general show commentary are popular choices for trade show tweets. Be creative when live-tweeting from the event.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Contently - Strategy

OCTOBER 24, 2019

When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets. Overall, it has increased engagement in a very particular target demo that Money wasn’t serving before. Curate your content into segments for specific audiences.

Financial 46

Financial Banking Content Marketing Writing 46

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Video is powerful.

Strategy 52

Strategy Interviews Pitching Energy 52

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 102

Media Radio Print Newspapers 102

Beyond PR

MARCH 6, 2018

Content that is authentic, accessible and relevant has the power to shape our behavior — whether it’s making a purchase, supporting a cause, or requesting a demo. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 According to Search Engine Journal, SEO leads have a 14.6 percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. For example, he wants team players that understand the challenges PR people face – and why a tool like Truescope is important – rather than someone that simply parrots a script on a demo. Everything that I saw on this demo worked as promised.

Tools 158

Tools Media Software Analysis 158

NewsWhip

JULY 20, 2022

TV, radio, and print are still important sources of news, and brands can benefit from keeping a close eye on them. . Not only can brands see any topic or mention relevant to their company on social media, they can then monitor how public interest is fluctuating regarding the topic. Let’s take a look at each: .

Media 78

Media Reddit Reputation Web 78

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus.

Technology 12

Technology Software Company Marketing 12

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? This is not the case with posts where someone has been given a demo of a product. One my faves is #pr20chat run by Heather Whaling and Justin Goldsborough.

Blogging 73

Blogging Twitter Facebook Measurement 73

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. They asked if I’d consider writing something for publication. I help them produce demo recordings to advance their careers. . I am a freelance editor representing Heavy Duty Trucking and TruckNews. I also host HDT’s audio and video podcast, HDT Talks Trucking.

Meeting 86

Meeting Media Chemicals Radio 86

Sword and the Script

MARCH 1, 2022

Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. This is often a public signal a company can send to show the market it believes what it’s saying. Some of these syndications, or “pick-ups” are better than others.

Software 119

Software Case Study Advertising Advertising 119

Cision

SEPTEMBER 16, 2016

The online only publication launched in the UK in 2011 as a luxury print magazine, and evolved into an all-digital format in 2013. We managed to score a few minutes with editor Tina Reading to discuss premium tips for pitching this publication, perfect for today’s on-the-go, digitally focused readers.

Pitching 120

Pitching Print Video YouTube 120

Sword and the Script

JANUARY 9, 2018

Several studies suggest businesses plan to invest in public relations in 2018. You should also check the contributed guidelines from the publication that first published the article as often they require content to be exclusive for several days or weeks. Specifically, media relations, or earned media, is poised for new prominence.

Media 97

Media B2B Groups Conference 97

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Even esteemed colleges like Harvard and Yale have gotten in on the action, letting the public take certain online classes without needing to pay a cent of the $50,000 tuition. Here are the five biggest trends you need to know. [If

B2B 57

B2B Content Marketing Trends Marketing 57