Critical Mention

OCTOBER 15, 2020

Will you focus more on email marketing or will you shift to more social media campaigns? Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Focus on Client Communication. Jessica Pickering.

Tourism 186

Tourism Radio Travel Social Media 186

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Instead, let’s talk about how Season 3 began with Kendall Roy focused on getting his media monitoring tools and strategy in place as he gets ready to take on his father and snatch his media empire away. SCHEDULE A DEMO.

Media 162

Media Fashion Television Radio 162

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Social media is the ultimate equaliser. Good marketing makes the company look smart. Great marketing makes the customer feel smart. — Social media is gasoline. —

Communications 158

Communications Radio Sports Social Media 158

Critical Mention

MAY 12, 2021

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing manager for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Radio 174

Radio Sports Journalism Analytics 174

Presspage

NOVEMBER 29, 2023

This makes the technology market a very exciting space: who would have thought, five years ago, that we could let AI help us draft replies to inquiring journalists today ? Unlocking innovation in Media Relations Elevating media and investor relations for PR and IR teams is one of the major missions for Presspage.

System 78

System Software Technology Privacy 78

Onclusive

APRIL 15, 2020

Using marketing attribution as an example of how PR can truly be tied back to business objectives and even revenue is the most effective method of building a case for PR investment. Marketing is frequently seen as a profit center because marketing metrics tie back to the bottom line (i.e., million in revenue).

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? Before you start your marketing plan, you want to establish your company’s goals and KPIs.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Critical Mention

JUNE 26, 2019

The world of digital marketing is an ever-shifting landscape where platform algorithms and industry trends change in the blink of an eye, and you need to be able to keep up. Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Content Marketing Institute. Marketing Land.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Critical Mention

NOVEMBER 20, 2020

With so many influencers out there for every niche and market, it could be hard to narrow down the right ones to work with. However, having access to a Media Contact Database is a great place to start when looking for the perfect partnership. SCHEDULE A DEMO. Jessica Pickering.

Tourism 157

Tourism YouTube Radio Social Media 157

ImPRessions - Crenshaw Communications

MARCH 16, 2021

This is particularly true for B2B PR and marketing teams. It remains the primary content distribution channel for marketers. In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. When to use Facebook for B2B marketing. New and useful Facebook features for B2B PR and marketing.

B2B 344

B2B Facebook LinkedIn Small Business 344

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 174

Marketing Employee Content Marketing Training 174

Critical Mention

DECEMBER 6, 2019

While there are many opinions about email marketing, there are several key characteristics that most 2020 emails should have: Responsive email templates: Confirm your emails are set for optimal interaction across screens of all sizes. Personalize Your Marketing Efforts. Utilize Your Earned Media Coverage. SCHEDULE A DEMO.

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

JANUARY 29, 2021

It is in this context that digital marketing gains salience. This piece focuses on one such aspect of Digital Marketing — Influencer Marketing. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Choosing the right platform(s) can make or break your marketing campaign.

Brand 135

Brand Branding How To Radio 135

Onclusive

MARCH 21, 2019

To truly measure which content is achieving their objectives, brands need a metric that incorporates quality and demonstrates what is working and what is not – a metric that can identify the most impactful elements of their communications and shape future strategy for campaigns, messaging, and media relations outreach.

Big Data 225

Big Data Data Meeting Measurement 225

Critical Mention

FEBRUARY 18, 2021

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing manager for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Media 113

Media Comparison Radio Sports 113

Critical Mention

AUGUST 8, 2018

In The CEO’s Guide to Marketing , Lonny Kocina outlines a six-step process called Strategically Aimed Marketing, or SAM 6 ® for short. In these six steps, he speaks to both CEOs and marketers alike. Lonny: Marketing is so stressful now! Q: Your book aims at marketers of all levels, including CEOs.

Marketing 61

Marketing Creativity Groups Media Relations 61

Critical Mention

MARCH 17, 2022

Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. The key to influencer marketing is to find influencers that align with your brand and its message. SCHEDULE A DEMO. Set New Industry Trends.

Social Media 144

Social Media Media SEO Instagram 144

Burrelles Fresh Ideas

APRIL 2, 2024

Media relations (and media pitching) continue to play a critical part in executing a successful PR strategic plan — and traditional media still matters. Content Authenticity Statement: 90% of this blog article was generated by me, a human. Contact us to learn more or to request a live demonstration.

Media 103

Media Radio Print Newspapers 103

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. SCHEDULE A DEMO.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

FEBRUARY 4, 2020

Golin provides effective solutions and reaches diverse global markets to best represent brands. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. Finn Partners is a global integrated marketing agency that provides lasting results to its clients. SCHEDULE A DEMO.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

MAY 7, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Priscilla Osorio.

Media 113

Media Radio Television Sports 113

Critical Mention

OCTOBER 7, 2020

According to Stacy Nawrocki , head of global product marketing at IBM Watson Media, “As consumption habits change, video streaming technology not only allows businesses to reach wider audiences, it also meets them where they are, across platforms and devices.” SCHEDULE A DEMO. Jessica Pickering.

Trends 105

Trends YouTube Tourism Video 105

Onclusive

MARCH 21, 2019

To truly measure which content is achieving their objectives, brands need a metric that incorporates quality and demonstrates what is working and what is not – a metric that can identify the most impactful elements of their communications and shape future strategy for campaigns, messaging, and media relations outreach.

Big Data 150

Big Data Data Meeting Measurement 150

Critical Mention

OCTOBER 22, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. Jessica Pickering.

Tourism 131

Tourism YouTube Radio Travel 131

Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. But as with most tools, simply using a media contact database isn’t good enough – PR and communications pros need the right database.

Media 104

Media Radio Local Tools 104

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. TikTok is essential for this demo, as 60% of U.S. TikTok is a powerful brand marketing platform. Why TikTok?

B2B 310

B2B Video Creativity Social Media 310

Victorious PR

APRIL 21, 2023

One of the Key Aspects of Blockchain PR is Media Relations The best PR agencies have established relationships with crypto journalists and influencers, which can help brands gain media coverage and generate buzz.

Reputation 52

Reputation Advertising Advertising Education 52

Critical Mention

FEBRUARY 25, 2022

Revenue generation tactics needed adjusting and marketing strategies have been shifted to improve messaging to their audiences in a time when digital communications and influencer marketing are more important than ever before. SCHEDULE A DEMO. Senior Marketing Manager, Critical Mention. Priscilla Osorio.

Brand 126

Brand Branding Storytelling Analytics 126

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions. Social Media Provides Audience Insight. SCHEDULE A DEMO.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

FEBRUARY 25, 2019

Their Oscars live “Shallow” duet was not only show-stopping and a musical masterpiece, but it was also an absolutely brilliant marketing move. Here’s why: Creating hype using social media. SCHEDULE A DEMO. But this wasn’t what ultimately won over the hearts of millions.

Marketing 63

Marketing YouTube Twitter Engineering 63

Critical Mention

JANUARY 30, 2019

Uncertainty in the Earned Media and Media Monitoring Landscape: What It Means For You. If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace. SCHEDULE A DEMO.

Media 60

Media Marketing Analytics Television 60

Critical Mention

APRIL 28, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention. Priscilla Osorio.

Radio 78

Radio Print Sports Media 78

Critical Mention

DECEMBER 10, 2021

Location and Designated Market Area (DMA) data in the Critical Mention Media Contact Database is now powered by Google. The following updates have been made to the Media Contact Database: DMA options have been added to contact and outlet location filters, allowing users to select an entire region when searching for media personalities.

Radio 116

Radio Instagram Analytics Mobile 116

Bianchi Biz Blog

AUGUST 8, 2022

I once stood in line in a facsimile of a prison camp run by North Korean soldiers while waiting for a demo of a game set in a world where North Korea invaded and occupied the United States. Speaking personally as well as professionally, I don’t really care about what a technology could or should do.

Technology 94

Technology Meeting Media Analytics 94

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

How To 103

How To Brand Branding Media 103

Critical Mention

OCTOBER 2, 2019

Media monitoring is a must for organizations to have a bird’s-eye view of their media relations and reputation. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO. Priscilla is the marketing coordinator for Critical Mention.

Sports 80

Sports Hotels Reputation Construction 80

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations.

Data 159

Data Media Software Viral 159