Mindful Marketing

FEBRUARY 17, 2016

On January 26, our CEO, Christine Perkett , interviewed the “Queen of Measurement” herself, Katie Paine , at a fireside chat event hosted by PRSA Boston and the Publicity Club of New England. Other topics included: Are PR teams afraid of measurement? How can you measure share of voice? By Seedepth. Should you?

Measurement 50

Measurement Analytics Software Resources 50

Onclusive

AUGUST 15, 2017

Well, we suspect that measurement and PR data can elicit fear because: (a) not every PR pro loves working with numbers, and (b) PR pros could discover that their PR work isn’t really helping their companies achieve the quantifiable business goals they’re after. Why is this the case?

Data 170

Data Data-Driven PR Analytics Measurement 170

Critical Mention

AUGUST 26, 2018

There are also six professional tracks that attendees can choose from: marketing communication, leadership & management, big data & measurement, reputation & crisis management, tools & techniques, and a special interests track. SCHEDULE A DEMO. The post Interview with PRSA’s National Chairman, Anthony W.

Interviews 79

Interviews Ethics Conference Leadership 79

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Don’t be too prepared for that CEO interview. One CEO told us that a PR consultant recommended “winging it” for an important media interview, lest he sound too scripted. For our CEO interviews, we prepare briefing docs, hold a prep session and practice interviews until a level of level is achieved.

Skype 149

Skype Interviews Viral B2B 149

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Anything less than a clear and easy demo in a well-produced video could be a deal breaker for buyers deep into their journey. An expression of corporate values.

Video 149

Video Case Study Agriculture B2B 149

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. A PR team should distinguish which content suits a specific audience, such as video presentations for investors, product demos for journalists, and explainer videos for general audiences.

Video 110

Video Marketing SEO Social Media 110

Burrelles Fresh Ideas

MAY 21, 2024

Additionally, the intangible nature of mental health poses unique difficulties in measuring progress and ROI, further complicating efforts to secure buy-in from senior leadership. Click here to request a demo or to discuss your monitoring needs. The very structure of many workplaces can exacerbate mental health issues. We can help!

Employee 97

Employee Pinterest Resources System 97

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Onclusive

OCTOBER 3, 2017

Setting benchmarks and measurements to gauge success in your brand awareness efforts will help you report back to the C-Suite. Schedule a demo of AirPR to see how you can monitor the success of your content and tie it back to sales conversions and ROI. But it all starts with creating differentiated content and telling a great story.

Brand 246

Brand Branding eBook Leadership 246

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. The demo below looks pretty slick though.

Tools 100

Tools Survey Pitching Analytics 100

Flack's Revenge

MAY 12, 2016

But I was taken by Hannah’s enthusiasm, and the demo was impressive. So I got back in touch with Hannah and conducted the following email interview. For example, reporters can post a PR request or book an interview in just one click! It seemed like a bold bet. What is Babbler? For free, 24/7.

B2C 120

B2C System Interviews Report 120

Flack's Revenge

MARCH 8, 2018

But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. So I asked Gabriele if they’d entertain a follow-up interview. I have long held a fascination for Newswhip. In summary, I came away from the webinar even more excited about Newswhip.

Data 159

Data Media Software Viral 159

Burrelles Fresh Ideas

FEBRUARY 27, 2024

These early releases not only generated greater brand impact during the game but also capitalized on consumers’ emotional responses, measured second-by-second throughout the ad. System1 assigns ads a score from 0 to 5.9 Stars based on factors determining long-term brand impact.

Sports 86

Sports Television Advertising Advertising 86

Contently - Strategy

NOVEMBER 29, 2023

Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in. Building a Content Framework Around Your Topic Pillars A content framework is a structured plan or blueprint that guides your content creation, distribution, and measurement.

How To 52

How To SEO Content Marketing Engineering 52

Critical Mention

JANUARY 9, 2019

To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward. SCHEDULE A DEMO. Data drives marketing. The more channels and platforms you are using, the more access you have to data. The possibilities are endless!

Trends 108

Trends Marketing Mobile YouTube 108

Cision

SEPTEMBER 15, 2016

In this interview, Kevin discusses his career with National Journal. For example, before we launch a product we have an extensive internal process that begins with interviewing our Members regarding the most challenging areas of their work. Request a demo to see what it can do for you. So how do you ensure that you stand out?

Journalism 0

Journalism Policies Strategy Survey 0

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) To keep the interview moving, it’s important to listen to the host’s verbal cues and wrap up your answer.

Strategy 52

Strategy Interviews Pitching Energy 52

Critical Mention

MARCH 22, 2019

A great way to do this is to conduct interviews with influencers in your network. Real-time social media monitoring is essential in measuring your content’s performance. SCHEDULE A DEMO. It provides educational content that’s relevant to your audience and gives the influencer a chance to share their knowledge.

Social Media 62

Social Media eBook Infographics Media 62

PR 20/20

FEBRUARY 7, 2023

Have you ever been on the receiving end of an ill-timed sales email to schedule a demo of a product you've never heard of that doesn't relate to your business needs? Potential customers will spend this portion of their journey looking for resources, opinions, insights, and answers specific to their needs.

Examples 52

Examples eBook Infographics Analytics 52

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Either we are great writers or story pitchers or we excel in maximizing the distribution of stories and measuring their impact. That’s a great question.

Television 120

Television Public Affairs Pitching Healthcare 120

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) Is it clear who we are offering for interviews, and what they can speak about?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Frederik Vincx

MAY 2, 2016

This card immediately made us think of interviewing Michiel Sallaets, the spokesperson for Google Belgium, about how he approaches his job. Smack in the center of the model is our ultimate goal: Tech PR Demo Signups. We’ll measure success by the number of people that sign up for a Prezly demo. Expert content.

Software 60

Software Airlines Corporate Construction 60

PR 20/20

OCTOBER 11, 2018

So taking demos and trials of tools is a must. Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. And a lot of bold claims about what AI can and can’t do.

Tools 71

Tools Marketing Enterprise Software 71

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. But many of the pitches I received included words to the effect, “so and so can discuss , let me know if you want to interview them.” This means actually giving them what they’ll use in the article before it ever gets to the interview stage.

Pitching 111

Pitching Facebook Interviews Twitter 111

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure.

How To 60

How To Software System Employee 60

Contently - Strategy

DECEMBER 1, 2022

During those interviews, you should have spoken to customers about your competitors. Start by making a complete list of your own based on your customer interviews. Defining yours will require a round of internal interviews with the executive team, the human resources department, and relevant members of management.

Strategy 138

Strategy Brand Branding How To 138

Waxing UnLyrical

NOVEMBER 23, 2010

This is not the case with posts where someone has been given a demo of a product. And eMarketer recently highlighted a study that said about 75% of the bloggers/tweeters they interviewed were looking to monetize their blogs/tweets. But, in my view, paying cash for a post is on another level. Do we really want that? What do you think?

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

AUGUST 13, 2019

Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). Cision announces the acquisition of Prime Research , a PR measurement platform that uses a combination of consulting and technology. 4) October 22, 2014: Gorkana. Terms are not disclosed. 11) December 26, 2017: Prime Research.

Technology 12

Technology Software Company Marketing 12

Contently - Strategy

OCTOBER 25, 2023

Measuring content’s impact is both an art and a science. Measuring Content’s Direct Impact on Revenue Challenge: While content plays a significant role in brand visibility and engagement, attributing direct revenue can be complex. It’s here that they’d deeply examine tools like ProjexFlow against competitors.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Contently - Strategy

NOVEMBER 8, 2023

Podcasts: Offer podcast episodes that delve into industry trends, expert interviews, and deep insights. Product Demos: Offer interactive product demonstrations that showcase the features and benefits of your offering. Demos allow prospects to experience your solution firsthand and visualize its value.

B2C 52

B2C Case Study B2B Content Marketing 52