Onclusive

MARCH 29, 2022

If you’re going to measure the effectiveness of your interactions with the authors on an ongoing basis, you’ll also need a PR equivalent of a customer relationship management (CRM) system that can keep track of your pitches, who they went to, how journalists engaged with your communications, and whether they picked up and published your stories.

Measurement 195

Measurement How To Analysis Data 195

Cision

FEBRUARY 26, 2016

However, a pitch that has grammatical errors or is presumptuous can dissuade journalists. While industry trends can change frequently in Hollywood, give reporters as much lead time as possible when pitching. Understand that journalists have multiple obligations and cater pitches to specific topics. Image via Pixabay.

Pitching 120

Pitching Television How To Film 120

Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. Four reasons: For sales pitches. Sales Pitches. For training videos and webinars.

Analytics 0

Analytics Google Data-Driven PR Training 0

Cision

FEBRUARY 12, 2016

She covers topics related to broadcast, cable, SVOD, ad marketplace, content, and TV tech and we chatted with her about her pitching preferences. Read on for five poignant tips on how to best get her attention. What advice do you have for PR professionals trying to pitch you? Do you accept pitches via social media?

Pitching 120

Pitching Internal International Mobile 120

Marketwired

MARCH 1, 2016

When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?” In other words, you don’t pitch. What could be better PR pitching than that?

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Pitching Media Conference Storytelling 153

Cision

OCTOBER 14, 2016

After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends still in their infancy. In that time, he’s learned how to spot good pitches from a lightyear away. How do you prefer to receive pitches? Can you be pitched via these channels? Harvey’s career started in the U.S.

Pitching 120

Pitching Trends Telecommunications Technology 120

Cision

SEPTEMBER 2, 2016

But while their home base may have changed, one thing that hasn’t is the way Al and Scott run their blog – how they like to be approached by professionals, how they come up with ideas for posts and how they engage with readers. Read on for some valuable tips on how to successfully reach a regional interest blog.

Pitching 120

Pitching Blogging Travel System 120

Cision

SEPTEMBER 30, 2016

We’ve got tips from Dao on what and how to pitch tasty treats and stories. Tell me a little bit about yourself: How did you get your start and whom have you worked with? How do you prefer to receive pitches? It’s also very apparent when someone is pitching something they don’t understand or care about.

Pitching 120

Pitching Travel Trends Print 120

Flack's Revenge

MARCH 12, 2019

I am often asked by clients how to build trade show buzz and booth traffic. Polished speakers pitching at timed intervals drew audiences. The presenter cleverly wove the pitch into the routine. Their live 5G broadcast demo showed how operators will soon be delivering HD video quality on a large scale.

Trade Shows 136

Trade Shows How To Enterprise Video 136

Buzzstream

JANUARY 5, 2024

NeverBounce can verify 10 for free before booking a demo. But it’s still incredibly effective if you know where and how to look. For this, we’d recommend not directly revealing that you are actively pitching something; instead, say that you have an inquiry about the blog. Proofy offers 100 emails for free.

How To 83

How To LinkedIn Tools Google 83

Flack's Revenge

JANUARY 20, 2016

You should know the reporter and publication, and tailor the pitch. The demo portion is an important part of every NYETM, and I should mention that were some very cool demos before the panel took the stage – see the end of this post for further details. ” Hackett welcomes pitches, but doesn’t respond to all.

How To 120

How To Real Estate Pitching Enterprise 120

Cision

SEPTEMBER 23, 2016

Throughout her career, Gabriel has gained invaluable experiences and insight on how she likes to be approached by professionals, how she develops story ideas, and how she cultivates relationships in the field. How do you prefer to receive pitches? Can you be pitched via these channels? Image via Pixabay.

Technology 120

Technology Pitching Insurance Insurance 120

Critical Mention

DECEMBER 20, 2019

Having said that, these three steps will help you prioritize how to work your earned media strategy and turn positive mentions into brand endorsements: . Step 1 – Learn How to Get Earned Media. Proactively pitch to journalists who cover your industry or area. SCHEDULE A DEMO. Share Tweet Share. Priscilla Osorio.

Brand 103

Brand Branding How To Media 103

Cision

AUGUST 19, 2016

“If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. Inform your pitches by following the listed lead time and deadlines. Need more tips on crafting your holiday pitch?

Pitching 120

Pitching Newspapers Advertising Advertising 120

Melissa Agnes

SEPTEMBER 3, 2014

Don’t just pitch the idea quickly during your weekly meeting. In order to win them over and successfully pitch the concept, in my experience, it’s all about knowing your audience and finding the right approach. The post How To Convince Management To Invest In A Crisis Plan appeared first on Agnes + Day.

Crisis 243

Crisis How To Crisis Management Case Study 243

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one.

Pitching 70

Pitching Media Employee Privacy 70

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Here are the nine tips you need when learning how to write a press release. Nearly 90% of shoppers stay loyal to brands that share their values, too.

Writing 82

Writing How To Media Guidelines 82

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Welcome back to our blog series about data-driven PR campaign planning! Set your messaging, write the story.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Burrelles Fresh Ideas

JULY 25, 2023

For all your monitoring needs, request a demo to see how we can help. The post How to Integrate Business Management Tools to Streamline Your PR Workflow first appeared on Burrelles. To connect with Katie, you can follow her on Twitter.

Tools 74

Tools System How To Software 74

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. What’s the best pitch of yours that resulted in coverage and what elements made it successful? What information do you always make sure to include in your pitch?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Bianchi Biz Blog

AUGUST 8, 2022

Ideally, I help these readers decide what technology initiatives to pursue at their companies and how to best set themselves up for success while doing so. I regularly receive pitches for SME interviews, and the first thing I tell the PR reps is “Does [name of SME]’s company have any customer stories?”

Technology 93

Technology Meeting Media Analytics 93

Flack's Revenge

APRIL 27, 2021

It is much easier to mass blast a pitch than take the time to read their stuff and personalize the approach. That said, sending and praying, optimistically, is not good; or is falling in love with your own ideas and pitches. How to do better? Results: Pitches that hit home, better PR outcomes, stronger journalist relationships.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Landis PR

OCTOBER 11, 2021

For additional pre-event news, we created and pitched two pre-Safety Summit announcements: . An “event preview” with news about the first American demo of an autonomous street sweeper. Related articles: How to Create Special Events People Will Love Entrepreneur.com.

Local 98

Local Newspapers Sports Video 98

Critical Mention

MARCH 5, 2019

Finding out what topics they write about will help you better pitch to editorial departments and propel your company to become a valuable resource as a subject matter expert. Create a how-to video on a popular topic. How-to videos also give you a wonderful opportunity to create a FAQ video. SCHEDULE A DEMO.

Social Media 62

Social Media Video How To Media 62

Flack's Revenge

MARCH 16, 2016

Clearly I am late in blogging about February’s, which was about how to raise seed capital – so I am taking care of that now, with this post. Work-bench Associate Vipin Chamakkla guided the conversation, to help attendees get answers to questions about seed investor “appetites”, pitching preferences, etc.

Enterprise 120

Enterprise Pitching Software Mobile 120

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

Pitching 95

Pitching Print Measurement Report 95

Critical Mention

JULY 2, 2020

Marketing the same product constantly can make it difficult for marketers to come up with new ideas on how to diversify their content. Elevate your Pitch Game. A pitch must be exciting and innovative, and involving a marketing team can bring additional creativity to a PR pro’s physical or digital presentation. SCHEDULE A DEMO.

Marketing 89

Marketing eBook Pitching Radio 89

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). Or add them to a media list and start pitching.

Pitching 86

Pitching Media System Tools 86

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. These include a media database, online and broadcast monitoring, and “PitchPrefer” a feature that analyzes pitching preferences with AI. Vetted” is like HARO or ProfNet with no pitching.

Pitching 150

Pitching YouTube Community Company 150

Critical Mention

JANUARY 15, 2019

To get a backlink, once you submit a pitch, publications review whether your content can supplement and/or augment their site. Before we get into how to build backlinks using images, let’s define some key themes: Backlink relevance : The best backlinks are those directly related to your industry on a credible 3rd-party site.

How To 60

How To SEO Mobile Google 60

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. PR is no longer a linear process. That’s all.

Storytelling 329

Storytelling SEO Community Engineering 329

Sword and the Script

AUGUST 4, 2020

Many PR tech vendors do no t offer web-based demos in preference to a sales demo. Bernays viewed PR as a way of understanding the attitudes and behaviors of crowds and how to change them. c) What makes a great pitch? This page is designed to help you understand how to get mentioned here.

Media Relations 149

Media Relations Media Print Software 149

Cision

SEPTEMBER 20, 2016

So master your email pitching skills, but continue to hone your understanding of how journalists use social media. Request a demo now and learn how to engage the right influencers, earn valuable media coverage and achieve measurable results.

Infographics 120

Infographics Social Media Media Journalism 120

Cision

SEPTEMBER 9, 2016

Learn how to piece your press release together with these four essential elements. For example, if your press release is about a product announcement, you will want to include photos of the product or even a video demoing it. Your press release must be the complete package, offering the information people want in a style they prefer.

Infographics 120

Infographics Guidelines Creativity Pitching 120

Cision

SEPTEMBER 29, 2016

In this interview, Mark discusses why brands need to focus on delivering a consistent message, how to best approach the media and the role social media plays for PR. How did you get your start in PR? How has PR evolved over the years? Find out how Cision can help by requesting a demo.

Pitching 120

Pitching Interviews Creativity Internal 120

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2016

Know which reporters cover which aspects of the industry before pitching them on your latest and greatest device. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes. Keep your cool with the contact and prepare the client from day one on the perils of media pitching.

Consumer 120

Consumer Strategy Print Pitching 120

Sword and the Script

MARCH 15, 2022

They’ll know their costs for media monitoring upfront and can put that in their pitch. For example, he wants team players that understand the challenges PR people face – and why a tool like Truescope is important – rather than someone that simply parrots a script on a demo. Everything that I saw on this demo worked as promised.

Tools 158

Tools Media Software Analysis 158