ImPRessions - Crenshaw Communications

MARCH 28, 2019

Bring your best demo. After B2B tech companies offer up an overview of their platform, it’s important to walk through and demo it. Again, this demo differs from a media demo, which is generally very top-level, if provided at all. The demo should be the centerpiece of the briefing and take up the majority of the time.

Meeting 168

Meeting B2B Technology Resources 168

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch. Low-risk, high-reward. Go with it.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. For instance, a well-planned product launch might involve social media teasers, influencer partnerships, press releases, and live events.

Video 110

Video Marketing SEO Social Media 110

Burrelles Fresh Ideas

FEBRUARY 6, 2024

Augmented Reality Try-Ons: Influencers may showcase fashion items through AR try-on experiences, allowing followers to try products virtually. Event Technology: Virtual Events: With the rise of virtual events, brands organize online fashion shows, product launches, and sports events, reaching a global audience without physical limitations.

Fashion 86

Fashion Sports Technology Apparel 86

ImPRessions - Crenshaw Communications

JANUARY 3, 2017

Allow time for lots of demos, if appropriate and make key company spokespeople available at a moment’s notice. Next week, you might consider taking advantage of the drought with a timely, feature-oriented pitch after all the hard news product launches. Master the message. Then, it’s all over.

Trade Shows 147

Trade Shows Pitching Product Launch Report 147

ImPRessions - Crenshaw Communications

JULY 10, 2017

A frivolous or irrelevant product. Reporters do not appreciate wasting their time demo-ing a product or service that doesn’t fit in with their editorial mandate. It’s pretty simple to avoid pitching irrelevant products or services to media.

Pitching 170

Pitching Media Product Launch Agency 170

Sword and the Script

JANUARY 16, 2018

Campaigns in B2B marketing are common around product launches, where traditionally these include basics such as: a press release announcing the new product to the market. an email about announcing the new product to customers or prospect. perhaps there is a PPC campaign supporting the white paper or product demos.

Content Marketing 90

Content Marketing Marketing B2B Engineering 90

PR in High Definition

APRIL 28, 2016

Product launches. Virtual reality will effectively simulate the experience of a live demo, creating a quick and painless process. Marketing and PR professionals will be able to offer both consumers and media influencers alike a first-hand look at new products and services without ever having to send a physical product sample.

Social Media 54

Social Media Tools Marketing Enterprise 54

Beyond PR

NOVEMBER 9, 2016

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. What is the call to action?

Product Launch 85

Product Launch How To Leadership Analytics 85

Critical Mention

SEPTEMBER 3, 2018

Over 80% of B2B companies use LinkedIn in new product launches, so the chances of you seeing your competitors sharing their news are at an all-time high. SCHEDULE A DEMO. When she’s not writing you can find her at music festivals, hiking or snowboarding.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Critical Mention

OCTOBER 21, 2018

Influencers, advocates and even ambassadors are not only used in campaigns or product launches, but they could also be another way to engage and reach your audience in a crisis. SCHEDULE A DEMO. However, the context, situation and relationship with the influencer all have to be taken into consideration for each crisis.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), Did a client see a social media post about a new product launch, thus read the full press release and ask for a product demo?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Beyond PR

JANUARY 26, 2017

Product demos. Product launches. As it pertains to brands, here are some strategies that are successfully attracting audiences: Question and answer sessions with a company representative. Streaming live events. Takeovers by influencers. You’re really only limited by your own creativity.

Strategy 40

Strategy YouTube Product Launch Video 40

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Is your client developing a new product within a budding industry? At this point in the process, they’re going to want executive and customer interviews, hands-on product demos, etc. So, here are some of my top tips for working with business press.

Print 60

Print Product Launch Fashion Report 60

Beyond PR

OCTOBER 4, 2016

Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there. Find how to improve your media monitoring with Cision’s best-in-class solution by reading the release and requesting a demo now.

Strategy 96

Strategy How To Software Media 96

Mindful Marketing

JULY 11, 2016

September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. Summer is the perfect time to get started – call us today for a demo and free trial.

Analytics 50

Analytics Measurement Training Software 50

Sword and the Script

APRIL 9, 2024

Webinar metrics and marketing results: Engagement during webinars was up 8% year-over-year; The average number of interactions has increased 20% since 2022; and Webinar hosts saw a 56% increase in demo requests stemming from webinars. I’ve asked the company by email how it defines “engagement” and “interaction” – but it hasn’t responded.

B2B 121

B2B Study Report Product Launch 121

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Targeted email invites for demos or interviews are another place to promote your press kit link. Be creative when live-tweeting from the event.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Critical Mention

AUGUST 29, 2019

Consider adding some gifs pertaining to your business’ excitement about new product launches or feature updates. Take a peek into how you can transform your business by testing out our free, custom demo. SCHEDULE A DEMO. It’s ok to add a little bit of humor within certain media channels. Some people love a good pun too.

Company 81

Company Brand Branding B2C 81

Cision

APRIL 15, 2015

Here are some ideas: For product launch announcement, create product demo video. For company launch, take a tour of your facilities. Having any kind of visual can increase your reads by 77 percent , and videos are even more appealing because they’re relatively rare in press releases. More is better.

Infographics 120

Infographics Product Launch Content Marketing Video 120

ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. Set up a Demo Today. And, the findings aren’t good. Are you ready to get more coverage for your stories?

Survey 70

Survey Corporate Product Launch Writing 70

Beyond PR

SEPTEMBER 27, 2016

If you’re simply scheduling tweets about a new product launch at the show or inviting attendees to swing by the booth, you’re missing out on the chance to not only deepen relationships with your audience, but uncover new advocates and influencers. Invites for demos, mini booth events (autographs, photo ops), or interviews.

Social Media 40

Social Media Trade Shows How To Media 40

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

eBook 120

eBook Product Launch Software Internal 120