Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

Social Media 73

Social Media Ethics Trends Viral 73

Communications Conversations

JULY 6, 2018

Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. However, the big question on marketer’s minds is this: How does IGTV fit into my already busy social media mix?

Social Media 87

Social Media Instagram Media Video 87

Stephen Waddington

OCTOBER 18, 2018

News planning and landing a story The definition of news is the release of a story that wasn’t previously known. The reality of modern media is that news stories are published to the web instantaneously. These web-based platforms combine project management tools with a calendar. I suggest you start by scraping the web.

Tools 203

Tools Web Banking Wikipedia 203

Flack's Revenge

JUNE 13, 2019

Let’s face it, things have gotten weird with the Internet lately (and all things related – like the Web, apps, and social media). It is the Russians, as they so ably proved in the last election – when they infected social media to try to influence the outcome. We used to have a great thing going!

Wikipedia 136

Wikipedia Social Media Travel Web 136

PRSay

MAY 9, 2023

And then, there’s earned media value (EMV) — a metric that is both coveted and enigmatic. Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. What is EMV anyway? EMV is a mysterious metric. How Soulmates.ai

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

The Proactive Report

JANUARY 4, 2023

When your company provides Google’s definitive answer to a question, that makes a powerful statement. Definitions. The post Search Engine Optimization – Position Zero and Featured Snippets appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Aim to include: Instructions.

Engineering 147

Engineering SEO Google Comparison 147

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Communications Conversations

MAY 5, 2020

But, I get it’s a term people use and for some, it’s definitely applicable. You may not even bother with a web site (more on that in a minute). 4 – Focus on being useful–not creating a web site. If you create a web site for your business, what is the bulk of that content going to be about?

How To 171

How To Web Meeting Employee 171

Cision

OCTOBER 9, 2017

Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. The study, which surveyed journalists on their social media habits, preferences and views was recently published by Cision and conducted in partnership with Canterbury Christ Church University.

Journalism 202

Journalism Communications Survey Study 202

Wadds Inc.

JANUARY 11, 2023

ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model. It generated a plausible definition of public relations from the 600 or more in research literature on the click of a button. There is no doubt that language models will improve.

Publicity 98

Publicity Wikipedia Marketing Training 98

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. Neal: Definitely. Can the ship be righted?

How To 159

How To Facebook Social Media Advertising 159

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. So, it definitely works :-). How should Pepsi have addressed its social media followers? Talking to people is how I made it on this blog!

Case Study 224

Case Study Trends Instagram Social Media 224

Waxing UnLyrical

JULY 26, 2011

And everyone’s ekually krazy about social media measurement. And definitely save the date for next week, when Marshall Sponder – a web metrics guru! – will be joining the chat to talk about social media analytics. Here’s a sample of the chat: 1.

Social Media 77

Social Media Measurement Media Analytics 77

Waxing UnLyrical

OCTOBER 25, 2012

I don’t know if you’ve heard or not, but the world wide web — you know, that Internet thing people keep talking about — actually is world wide. Such is the challenge I’ve been recently tasked with: not just finding out what social media people are using around the world, but how they’re using it, why and when. That’s right.

Internal 75

Internal International Social Media Media 75

NewsWhip

NOVEMBER 23, 2021

Real-time media monitoring (RTMM) is the process of tracking the full digital media ecosystem for events, mentions and narratives, detecting and quantifying them as soon as they appear, and providing instant useful insights about them to end users. Media, social media, and even other locations of real time media engagement.

Media 78

Media Crisis Management Reputation Tools 78

Waxing UnLyrical

AUGUST 24, 2015

How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling.

Social Media 40

Social Media Media Measurement B2B 40

The Proactive Report

OCTOBER 27, 2017

There are thousands of web design companies out there offering to make or update your site. It should have a definite purpose and it should drive visitors to take certain actions that will advance your bottom line. It’s so easy to say “over to the web design firm.” There are 28.8 of US businesses. Need help?

Tools 113

Tools Analytics Google Web 113

Communications Conversations

FEBRUARY 23, 2021

So, I thought today we’d look at 5 pieces of data and what they tell us about the ultra-hot social media app so far (and its future). But, Clubhouse overall, definitely trending younger. It’s popular among a very vocal and social crowd on the web (see above). For context, Instagram has 1.2

Reddit 103

Reddit Data YouTube Web 103

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. Adam Toporek. Bess Winston.

Social Media 40

Social Media Media Community Web 40

Buchanan PR

AUGUST 21, 2023

In the rapidly evolving world of web graphics and social media, Artificial Intelligence (AI) image generators have emerged as a promising alternative to traditional stock photography. As Canva learns with more images it can only improve, but their competitors definitely have a head start.

Tools 86

Tools Web Creativity Study 86

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you know if your efforts are working?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

ReimaginePR

MARCH 17, 2015

I expected the response to be a resounding yes – as in my mind, scraping an email off of the web, adding it to an untargeted list and blindly blasting a release undermines a publicist’s primary objective: to build and maintain the integrity of relationships with the media and public. If I can hook it up, I will!

Web 120

Web Fashion Social Media Blogging 120

Flack's Revenge

MARCH 21, 2018

In my last post , I explained that social media data can be used to bolster PR efforts. This chart is a ranking of publishers based on the total engagements their web content about machine learning drove. What forms of engagement does it cover? What is total vs. average engagement? NewsWhip Data.

Data 136

Data Pinterest Viral Facebook 136

Deirdre Breakenridge

FEBRUARY 12, 2015

Since the dawn of improved business technology, Internet, blogs and social networking, this once organized triad has morphed from easily separated and definable, into a messy dinner plate where the potatoes definitely touch the peas! This keeps the user engaged and also increases you social media visibility. 2) Instagram.

Tools 150

Tools Agency Instagram Groups 150

Communications Conversations

OCTOBER 10, 2019

Social media. Those are two huge needs in the year ahead–especially given the burgeoning needs of the storification of the social web. But, I also see a few obvious areas where I would definitely add budget. But, I also see a few obvious areas where I would definitely add budget. Additional writers.

Brand 79

Brand Branding Survey Conference 79

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Buzzstream Tool Tip: You can find relevant sites in your niche using search operators and keywords with the “Add Prospects from Web Search”. Simply choose “Create New Research List” and then select “Search the Web”. But others include definitional keywords and calculator posts.

How To 62

How To Google SEO Pitching 62

Cision

SEPTEMBER 12, 2016

In a recent survey, The Next Web reports that as little as 35% of hashtagged posts on Twitter may have been originated by non-automated users. Social media monitoring and measurement not only offer insights into what people are saying on social media, but also how they’re using things like hashtags to say it.

How To 120

How To LinkedIn Instagram Twitter 120

NewsWhip

SEPTEMBER 5, 2019

The way social media and stores are behaving, you’d think it was Halloween next week. Engagements to Web Content for Holidays in 2019. As this graph charts engagements to web content YTD, we see Christmas content drop off come January, get a sudden bump mid-summer, and then Halloween takes over from there.

Web 116

Web Data Trends Brand 116

PRSay

OCTOBER 10, 2019

Here are four, key steps to understanding and maximizing earned media management: Step 1: Target. If you don’t know your audience, then that’s definitely the place to start. Integrate media monitoring: You’ve got to go beyond clips to the actual number of people who saw an article.

Media 102

Media Storytelling System Technology 102

Communications Conversations

JULY 5, 2017

Video has exploded across the social web. The “story” feature has invaded almost all social networks. So, I thought today, we’d take a closer look at five big social media shifts we’ve seen in the last year and the psychology behind them. We know that video is just crushing on the web.

Instagram 76

Instagram Web LinkedIn Trends 76

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. 1) Earned media is sales enablement. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations.

Study 139

Study Media Relations Media Measurement 139

Polaris

JANUARY 2, 2015

It’s definitely a useful exercise to discover what’s working (and what isn’t). If the social shares on our blog from November and December* are any indication of what engages readers, we should write more posts about content marketing, social media and public relations done well. Everyone is doing it.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Rock the Status Quo

OCTOBER 19, 2015

A tag is when the person mentioning the brand takes the extra step to link their mention to the brand’s social media page, usually through the use of an @ symbol or hashtag. Social listening can be automated through individual platforms and software solutions, but only if you’ve taken time to put that monitoring in place.

Software 100

Software Google Reputation Social Media 100

Sword and the Script

MAY 7, 2019

It was a better way of helping people find information on the web. Since most websites get the vast majority of website traffic from organic searches, Google has an outsized role in how much visibility any brand gets on the web. To be clear, DA isn’t definitive, and it does have plenty of critics. Digiday : 79.

Google 133

Google Banking Engineering Web 133

ReimaginePR

AUGUST 15, 2016

This includes logo, web design, color schemes, tone and voice. Don’t just roll out the new logo on the website and not have it on social media pages, too. Your social media pages and profiles: LinkedIn. Other social media platforms you’re on. Develop a strong brand identity. Hire a Professional.

Employee 120

Employee Social Media Education Brand 120

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Meltwater acquires Linkfluence.

Media 106

Media SEO Analytics Analysis 106

Critical Mention

JANUARY 8, 2019

Sharing on social media. Consistently publishing fresh content on your social media channels and interacting with journalists on these channels by sharing and commenting on their content is oftentimes far more effective than sending them a pitch. Social media also bodes well for publishing your own news.

Strategy 72

Strategy Pitching Measurement LinkedIn 72