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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent.

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One key PR ethics lesson from the Pulse nightclub shooting – Ann Marie Varga

Ethical Voices

We had elephants, lions, tigers, trapeze artists, and we literally hosted media from the world on-site. Thinking about your career from circus to healthcare to agency, what is the most difficult ethical challenge you ever confronted? The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016.

Ethics 91
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Maxim Behar: Social media is the realm of free speech, which makes our world better

Maxim Behar

To what extent can we say that speech, the press, and the media are free in Bulgaria? Maxim: First, I'm surprised there's such a day because every day should be a day of freedom of speech, especially now that we have social media. Everything has changed in the last twenty years, mostly thanks to social media.

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Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Deirdre Breakenridge

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). It’s harder to know who is [the] media and who isn’t. 2) Truly study the media.

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Bringing True, Ethical Authenticity to Multicultural Communications – Jennifer Gonzalez

Ethical Voices

Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. What is the most difficult ethical challenge you ever confronted at work? Ethical challenges evolve with the times. The issues we faced a few years ago, and definitely very different from what we’re doing now.

Ethics 72
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The Ethics of Press Trips, Reviews and Affiliate Links – Scott Tharler

Ethical Voices

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 82
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The Major Ethical Issues in Employee Communications – Ethan McCarty  

Ethical Voices

He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs. Ethical issues with creating your own echo chamber. Ethical perils in personalizing employee communications. The ethics of quiet quitting. Can an organization even have values?

Ethics 78