Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. That’s according to a new paper published in a peer-reviewed journal by two academics Gary L.

B2B 158

B2B Study Marketing Education 158

Bianchi Biz Blog

AUGUST 8, 2022

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets.

Technology 93

Technology Meeting Media Analytics 93

Bianchi Biz Blog

FEBRUARY 6, 2023

Jerry Hirsch is the technology and innovation editor at Automotive News. Everything about advanced transportation technology for light vehicles, commercial vehicles and heavy-duty Class 4-8 trucks, VTOL aircraft, drones, and micromobility such as scooters and e-bikes. How long have you been in journalism and how did you get started?

Automotive 75

Automotive Technology Meeting Transportation 75

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. “Data is an imperative in our industry.

Storytelling 0

Storytelling Data Communications Technology 0

Deirdre Breakenridge

OCTOBER 16, 2014

Here are the THREE big trends that communications professionals need to pay attention to closely, as they sharpen their skills to handle 21st century communications: Embracing Disruptive Technologies: Social, Mobile, Cloud, and Sensors. It’s not that you want to solely focus on the technology. Keeping an eye on Data and Data Education.

Big Data 250

Big Data Data Education Internal 250

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

Journalism 120

Journalism Trends Local Print 120

NewsWhip

MAY 19, 2020

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. The top technology publishers of the last year. Top technology content. The post These were the top technology publishers in 2020 appeared first on Newswhip.

Technology 97

Technology Analysis Privacy Facebook 97

PRSay

OCTOBER 2, 2017

That’s one of the reasons why the art of PR now requires the science of data. Data can also help communicators tell better stories. Read on to learn more about how communicators can use data to tell better stories, and draw a link between their coverage and buyer behavior. Why Data Is Required for Storytelling.

Data 145

Data How To Storytelling Analytics 145

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. Anyone can point it to a data source (e.g. Slant News.

Journalism 120

Journalism Local Data Mobile 120

Bianchi Biz Blog

MARCH 22, 2021

I am the finance and technology reporter at Crain’s Detroit Business , covering the startup sector in Ann Arbor and Detroit, as well as the region’s banks and lenders, such as Rocket Mortgage and UWM. That’s also true in the startup technology reporting I do. How long have you been in journalism and how did you get started?

Technology 76

Technology Report Meeting Financial 76

ImPRessions - Crenshaw Communications

MARCH 22, 2023

With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations , journalism, and everyday life. There are AI algorithms that can detect fraud by analyzing data such as user behavior, IP addresses, and device types. Fraud costs advertisers billions of dollars each year.

Advertising 170

Advertising Advertising Analytics Data 170

ImPRessions - Crenshaw Communications

APRIL 27, 2021

From data hacks to new ransomware, PR pros who work in the cybersec space need to stay connected to developments and track trends in the business. Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. Cybersecurity is one of those categories. They often break news before anyone else.

Enterprise 296

Enterprise Trends Journalism Resources 296

PRSay

DECEMBER 23, 2022

According to Axios , by blurring distinctions between human and machine authorship, the technology could further erode trust in disciplines or businesses that rely on the written word, such as law, media, entertainment, science and history. The ChatGPT technology also gives students new ways to cheat on term papers.

Government 149

Government Technology Journalism Writing 149

PRSay

SEPTEMBER 26, 2022

consumers don’t trust companies to use their data ethically. Amid lapses and breaches, should communicators sound alarms about the potential misuse of people’s data? She is an associate professor and public relations-sequence coordinator in the School of Media & Journalism at Kent State University in Kent, Ohio.

Ethics 60

Ethics Data Privacy Publicity 60

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break. quintillion bytes of data a day.

Technology 115

Technology Big Data Video Data 115

NewsWhip

JANUARY 24, 2023

The partnership builds on NewsWhip’s Data for Democracy program, which provides access to NewsWhip’s tools to many NGOs and other organizations. The post NewsWhip expands Data for Democracy program to Meta’s Third-Party Fact Checking Program appeared first on Newswhip.

Data 78

Data Viral Tools Technology 78

Solo PR Pro

AUGUST 5, 2019

There’s no doubt that technology continues to have an impact on the PR industry. So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations.

Technology 66

Technology Trends Survey Report 66

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. Automakers are in it for the long haul, and they want suppliers that will be able to partner with them and to stand behind their technologies for years.

Automotive 68

Automotive Technology Engineering Trade Shows 68

NewsWhip

JUNE 4, 2020

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. The top technology publishers of the last year. Top technology content. The post These were the top technology publishers in 2020 appeared first on Newswhip.

Technology 78

Technology Analysis Privacy Facebook 78

Cision

SEPTEMBER 14, 2017

The Cision 2017 Global Social Journalism Study outs journalists as similarly skeptical. Over half of journalists described fake news as undermining their area of journalism. Social media’s influence on journalism is not just for promotion, though. For example, PR firm 5W describes “data science” as a desired skill set for PR.

Journalism 309

Journalism Study Social Media Resources 309

Onclusive

JUNE 2, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. Once again, hard data from PR Attribution has proven to be full of unexpected insights.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. Once again, hard data from PR Attribution has proven to be full of unexpected insights.

Consumer 195

Consumer Brand Branding Media 195

Bianchi Biz Blog

APRIL 25, 2024

MEDIA OPPORTUNITIES: Over 150 local and national press attend every year from the likes of CBS Austin, Reuters, Forbes, Bloomberg, The Wall Street Journal, The Houston Chronicle and even news broadcasting on KXAN. Having welcomed 3000 attendees, 200 exhibitors and 650 speakers in 2023, we are excited for the turn out for 2024.

Mobile 88

Mobile Transportation Automotive Policies 88

ImPRessions - Crenshaw Communications

JUNE 24, 2021

Since many B2B agencies work in the tech space, they’re also fans of clients’ technology, and sometimes their best critics. You don’t need to be a programmer or a data engineer in this business, but it pays to be fluent in tech and to understand the rapidly accelerating cycles that drive the business economy. .

B2B 278

B2B Leadership Survey Data 278

NewsWhip

MARCH 13, 2024

We recommend a simple approach for this – based on the smart work we see by our clients, and based on advice from practitioners captured in a Journal of Communications article called “Watchful Waiting: Public Relations Strategies to minimize and manage a fake news crisis”. These updates can include automation and leveraging technology.

Brand 147

Brand Branding Crisis Exercises 147

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Some even admit to a secret fear of so-called left-brain skills like data analytics.

Analytics 170

Analytics Tools Social Media Trends 170

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. However, it’s a double-edge sword.

Report 122

Report Media Journalism Privacy 122

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. It is the one that follows the inexorable march of technology evolution and disruption. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. ” Or “big data” – hot or not?

Enterprise 177

Enterprise Big Data Technology Analysis 177

NewsWhip

OCTOBER 4, 2019

We dove into the data to find out. These types of stories tend to drive the bulk of the engagement, and with each passing year, more articles are covering these changes in technology. The post How will automation and technology shape the future of the workforce? Top Ten Most Engaged Automation Articles in 2019.

Technology 84

Technology Viral Web Analytics 84

Deirdre Breakenridge

APRIL 15, 2019

We compiled this data and published as the 2018 Global Media Report. And while no one knows exactly how Google’s search algorithms are tuned, and since the tuning changes frequently, the best we can do is look at testing data. Second, get data. A recent study from Backlink.io Now it’s time for communications to adapt.

Media 268

Media Data Google Report 268

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. It is the one that follows the inexorable march of technology evolution and disruption. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. Here’s how pros deal with it. Quantum Solace.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. The public values journalism, and people are moving to media channels they trust. Technology helps it scale. Automation has changed intelligence gathering and data analysis, which often inform a PR program’s messaging and content.

Mobile 100

Mobile SEO Reputation Web 100

Remote PR Jobs

SEPTEMBER 25, 2023

The problem is the data are updated manually, which means they’re perpetually out of date, at best. Todd is one of the most influential technology journalists in the country, but Cision told me he worked at the Puget Sound Business Journal , a position he’d left four years earlier.

Industry 100

Industry Agency Report Technology 100

PRSay

DECEMBER 7, 2021

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. Illustration credit: golden sikorka ].

Privacy 78

Privacy Consumer Company Nonprofit 78

PR for Anyone

OCTOBER 18, 2023

The Power of Next Joanne Lipman’s impressive background as the editor-in-chief of major publications as well as her extensive experience in journalism set the stage for an enlightening exploration of the power of reinvention. She’s also an on-air CNBC contributor and Yale University journalism lecturer.

Journalism 130

Journalism Enterprise Construction Technology 130

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 146

Survey Software B2B Pitching 146

Bianchi Biz Blog

MAY 22, 2023

Out of journalism school, I worked at the Galveston County Daily News , near Houston. My journalism stops include S&P Global Market Intelligence, where I covered single-family housing, apartment, student housing, manufactured housing, office and industrial real estate investment trusts.

Automotive 75

Automotive Meeting Report Real Estate 75