Stephen Waddington

SEPTEMBER 20, 2021

Employers should focus on market proposition, vision, the split between home and office, and employee benefits. The talent market in public relations in the UK is tough. The Office for National Statistics (ONS) data tells the story of an economy close to full employment. Employers need to be able to sell themselves to employees.

Employee 133

Employee Marketing Data Training 133

Axia PR

SEPTEMBER 9, 2023

Madison Paige is joining Axia Public Relations as a public relations assistant. is now the second-largest Spanish-speaking population in the world after Mexico , and data predicts that one in three people in the U.S. Madison Paige increases PR firm’s offerings with Spanish skills. will speak Spanish by 2050.

Employee 62

Employee Publicity Data Agency 62

Stephen Waddington

JULY 16, 2021

It is no surprise that demand for public relations roles is booming. Internal communicators led on employee engagement, supporting the relationship between employees and management, and helping maintain productivity. Employees were a particularly complex stakeholder group during lockdown.

Publicity 199

Publicity Government Crisis Employee 199

Wadds Inc.

DECEMBER 3, 2023

Many employees are using generative AI tools at work without formal approval or guidance from their employers. More than a quarter (28%) of employees surveyed said they currently use generative AI at work, and over half do so without formal approval. Most employees have not received training on the ethical use of generative AI.

Policies 52

Policies Training Employee Ethics 52

Communications Conversations

DECEMBER 20, 2022

And according to the data (and audit results I’ve done recently) I see recently, one audience is almost always being overlooked. LinkedIn says a whopping 30% of a brand page’s engagement comes from employees. I’ve never done the math on this (what percentage is employees vs. customers/potential customers/etc.),

LinkedIn 74

LinkedIn Employee Survey Internal 74

Agility PR Solutions

AUGUST 23, 2023

The AI age is fraught with challenges that have many leaders worried as they prepare to deploy it more widely, including a sizable skills gap among employees, concerns about ethical and responsible use, and more recently, the fake input and threats of malicious persons operating troublemaking alt-bots, and more.

Data 78

Data Ethics Employee Company 78

Agility PR Solutions

JUNE 9, 2022

Every employee of your company will be involved in the aftermath of a security breach, no matter his or her department or role. The post Crisis PR: 5 tips for preparing your team for data security breaches appeared first on Agility PR Solutions. This extends to your PR team. Here are five tips for […].

Crisis 148

Crisis Data Employee Community 148

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Newsjacking is a powerful tactic for marketing and public relations. As B2B PR specialists, our team has helped adtech, data and cybersecurity brands like SOCi, MediaRadar, Lotame, National Cybersecurity Alliance (NCA), and Digital Remedy seize news opportunities. Add something meaningful to the public dialogue.

Brand 323

Brand Branding eBook Advertising 323

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive 78

Automotive Policies Employee Corporate 78

Wadds Inc.

MARCH 22, 2023

Deloitte study identifies organisational listening, stakeholder mapping and relationship management as critical advisory roles The rise of the public relations function within organisations during COVID-19 is well reported. The term public relations itself is often rejected because of its association with publicity and spin.

Publicity 98

Publicity Corporate Employee Interviews 98

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stephen Waddington

APRIL 6, 2022

A new report suggests that public relations practitioners are supporting organisations in addressing activist concerns and social discord. Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. It’s an idealistic viewpoint.

Publicity 105

Publicity Corporate Employee Energy 105

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

As Mod Op, we offer market research, SEO, data insights, website development, creative services, and a whole lot more. This, while maintaining our identity as Mod Op’s strategic business unit for public relations. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.”

Agency 353

Agency Communications Marketing Leadership 353

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

NewsWhip

APRIL 14, 2020

Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency. Kivvit specializes in data-driven public affairs work, reputation management, and crisis communications. BL: How does data inform all of the work you do?

Data 148

Data Public Affairs Crisis Analytics 148

5W PR

AUGUST 23, 2023

A public relations degree offers diverse career opportunities. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation. Event planner Event planning is another exciting career path for individuals with a public relations degree.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Agility PR Solutions

MAY 14, 2023

While professionals at every level recognize the benefits of generative AI—citing employee productivity, higher-quality output and cost savings—they are also acknowledging the risks of using the tech in the enterprise, especially related to data privacy and the inability to ensure message consistency.

Data 78

Data Tools Privacy Enterprise 78

Agility PR Solutions

SEPTEMBER 16, 2020

With AI and other technologies saturating workplaces and business processes, many employees—including those in communications—have fears in the backs of their minds that their jobs may one day (and not too far off) become largely automated, invalidating their contributions and pushing them out of the workplace.

Employee 85

Employee Technology Analytics Data 85

Solo PR Pro

OCTOBER 10, 2023

Given the unique pressures of the public relations industry, especially for those running their own business, this new era of transparency is welcomed. A telling data point comes from a PR News poll , which highlighted that 68% of PR employees do not feel at ease discussing their mental health challenges in their workplace.

Publicity 71

Publicity Ethics Employee Reputation 71

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” PR is thriving, but what about “public relations” — as a name? ” Who, me, a publicist?

Publicity 245

Publicity Public Affairs Agency Corporate 245

Deirdre Breakenridge

FEBRUARY 13, 2017

Public relations is undoubtedly an art, but it is also a science. With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Here are three ways to get comfortable with data even if you don’t love math.

Data 146

Data How To Big Data Engineering 146

Wadds Inc.

APRIL 26, 2023

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The relationship between agency employers and employees has reset. The first four months of the year have been a grind.

Agency 98

Agency Publicity Marketing Banking 98

NewsWhip

JUNE 22, 2023

That’s why every month we look at a rolling list of the Fortune 100 companies to see their levels of media and public interest, and spot trends within those stories. Disney announced it would no longer be moving forward with a new employee camp in Florida , and its continuing battle with Gov. Sounds time-consuming, right? Not anymore.

Google 88

Google Twitter Publicity Media 88

Onclusive

OCTOBER 22, 2020

The partnership is designed to help companies take control of their reputation and public relations priorities by bringing together two of the most important data sets for the modern communicator. Our data, in combination with RepTrak’s, gives communications teams a clear objective against which to optimize.

Reputation 307

Reputation Analytics Corporate Government 307

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. It’s an uplifting record of the profession’s work.

Publicity 131

Publicity Case Study Local Public Affairs 131

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Employees are in charge. But in 2022, employee engagement will be the new recruitment. This bodes well for PR professionals who focus in employee and community relations. The bits of code have long been used to track web visits and collect data to drive ad targeting. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

Communications Conversations

JULY 14, 2020

It’s the notion of CEOs sharing employee-only messages with external audiences. It addressed what I’m sure was a fairly anxious Microsoft employee base and talked about the company’s mission and steps they were taking to assist in the virus efforts around the world. ” Same message. First, internally.

Employee 78

Employee LinkedIn Social Media Trends 78

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. A colleague introduced me to Nicole Lee at an academic conference and she helped develop the survey instrument and with data analysis. – Marlene Neill. – Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

Agility PR Solutions

JANUARY 14, 2020

As fears of compromised privacy and data breaches looms over Corporate America, new research from email security firm Egress reveals that nearly half (44 percent) of execs believe employees have erroneously exposed personally identifiable information (PII) or business-sensitive information using their company email account.

Corporate 85

Corporate Data Privacy Employee 85

The Stalwart Blog

NOVEMBER 18, 2019

Dave Oates: Hey, thanks for joining us for another edition of the Public Relations Security video cast where we talk to experts in all facets of crisis events and crisis management. Lily Li: I mean, right now, a lot of businesses don’t realize how much data they’re collecting. Tell us about it. Lily Li: Sure.

Data 60

Data Privacy System Crisis Communications 60

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A strategic public relations campaign can build significant corporate and product brand value, especially over time. When the COVID-19 pandemic hit, big brands instantly adjusted advertising to suit a more sober public mood and show empathy for customers. For one thing, good PR campaigns are increasingly informed by data.

Marketing 310

Marketing Product Launch Corporate Viral 310

Reputation Us

MAY 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Employee turnover is financially burdensome and can be detrimental to your company’s reputation. billion (for companies with more than 500.000 employees).

Reputation 78

Reputation Financial Employee Survey 78

PRSay

MAY 3, 2023

For businesses, reputation has never been more crucial, new research from the USC Annenberg Center for Public Relations finds. Changing the squares on one side of the cube always impacts the squares on another side,” said Fred Cook, director, USC Center for Public Relations, when announcing the report.

Reputation 162

Reputation Corporate Report Employee 162

5W PR

MARCH 6, 2024

Today’s public relations professionals face a digital frontier unlike any we’ve known. Data breaches, ransomware attacks, and disinformation campaigns can cripple operations, and erode users and customers, leaving brands scrambling for damage control. But cyberattacks are bursting onto the public stage.

Privacy 78

Privacy Data Education Tools 78

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. We have to look at external data to really be able to understand.”. Your message matters.

Brand 370

Brand Branding SEO Engineering 370

Onclusive

MARCH 31, 2021

Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. Empower your employees and advocates with information and let them know when to escalate to others. No brand is immune.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195