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Building a perfect pitch? The story is in the data

Onclusive

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications.

Pitching 370
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Data-Driven PR Campaign Planning: Part 1

Onclusive

A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. . What data do you have to support this? They must be carefully planned.

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How Public Relations Humanizes AI Innovations

5W PR

These AI tools can range from automating mundane activities to assisting in complex data analysis, all intended to significantly enhance human capabilities, not replace them. The Role of PR in Humanizing AI Innovations Effective public and media relations is crucial for making AI technologies accessible and relatable to the general public.

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Advancing Public Discourse Through Insights and Purpose-Driven Programs

Onclusive

Understanding critical public conversations is key to building purpose-driven communication programs. Going beyond coverage to how we can develop and an outside-in perspective using thoughtful narratives, data and insights, and bold actions, PR professionals can reshape the company’s dialogue and relationship with the external world.

Publicity 370
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Poor employee experience data hinders retention efforts as attrition and ‘quiet quitting’ rise

Agility PR Solutions

Competition for talent, return to office and hybrid work issues continue to test brands and businesses, but their biggest employee experience (EX) challenge is measuring the business and financial impact of EX improvements, according to new research from EX measurement firm FOUNT Global and EX consultancy TI People.

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Employees to bosses: ‘It’s not me, it’s you’: A third of employees have to guess their priorities at work

Agility PR Solutions

The employee/employer dynamic has never been so enigmatic—leaders are struggling to understand and meet the expectations of an unprecedentedly unorthodox workplace, while employees struggle to engage with their businesses amid endless perceived leader shortfalls.

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2 in 3 employees say they’d give up job flexibility for access to more data and other productivity-boosting tools

Agility PR Solutions

It’s true that many employees today prefer to work where they want, but mostly they just want to be productive—and they want employers to do a better job of enabling that ability.