Onclusive

JUNE 15, 2022

As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. Communications embraces all of the company’s stakeholders — customers, employees, the media and the public at large.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? NEO Messaging can give you that insight by tracking the performance of your designated soundbites across all news sources worldwide so you can quickly see which messages are resonating with both the media and your target audience(s).

How To 370

How To Biotechnology Case Study Leadership 370

Cision

DECEMBER 6, 2017

PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. Digital Storytelling: The Future of PR. This integrated approach is a great way to adopt a digital storytelling strategy. The Earned Media Paradox.

How To 223

How To Marketing Storytelling Measurement 223

Shift Communications

JULY 25, 2023

In the media, news coverage tends to follow a similar trajectory. And we’ve got exactly what you need to stay one step ahead of this media hype cycle. When market crowding starts, tactics like amplification and human-interest storytelling can help you pull ahead. PR lessons from previous hype cycles.

How To 78

How To Storytelling Leadership Technology 78

Onclusive

JANUARY 16, 2019

Data science and digital media are transforming the way companies tell stories and how they measure success. To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference.

Conference 225

Conference Storytelling Data Measurement 225

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. We thrive on identifying opportunities – for positioning, for media coverage or for competitive advantage.

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Earned media coverage is extremely powerful.

Analytics 284

Analytics Content Marketing Corporate Company 284

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. But the focus here is on another schedule that impacts media coverage. Media appetite and coverage of vendor news and stories vary significantly depending on the stage of the space.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. But the focus here is on another schedule that impacts media coverage. Media appetite and coverage of vendor news and stories vary significantly depending on the stage of the space.

Enterprise 156

Enterprise Big Data Technology Analysis 156

5W PR

JANUARY 3, 2024

Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies. Leveraging social media and influencers Beauty brands can collaborate with influencers for product launches, tutorials, and reviews. Storytelling with purpose Craft narratives around a brand’s commitment to sustainability.

Product Launch 78

Product Launch Consumer Community Interviews 78

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

It made the brand more interesting, and best of all, media loved it. As storytellers, we’re taught to show, not tell. In each case, we were able to tell the story in a way that attracted top-tier media coverage, while staying relevant and treating serious topics with sensitivity. Delve into market research data.

How To 310

How To Transportation Software Employee 310

Onclusive

MARCH 19, 2019

At Onclusive, we believe that a customer success manager, or PR Engineer, means living and breathing customer data, engineering customer PR strategies, and working closely with the tech team to ensure that we are looking at every product decision through a customer-centric lens. Responsibilities.

Engineering 150

Engineering Storytelling Big Data Data 150

Onclusive

FEBRUARY 14, 2023

In this final post, we’ll be sharing how to authentically communicate your brand’s environmental sustainability goals and initiatives with the media and all stakeholders – the final, crucial piece of the puzzle. The challenge for every comms professional is what to communicate and when. If you do it right.

Reputation 195

Reputation Automotive Brand Branding 195

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. This can particularly apply to media relations, where you typically get one shot at a story idea. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

Remote PR Jobs

SEPTEMBER 25, 2023

A PR Education, Positioning and Storytelling Owing to the above, much of the PR pro's job at the outset of a startup is educational. How you must position the company or product in the media, for example. And the importance of issuing a launch announcement, while understanding that not every media outlet will consider it big news.

Travel 100

Travel Education Storytelling Company 100

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. Through data analytics and advanced targeting techniques, retailers can identify their ideal customers and tailor their marketing messages accordingly.

Retail 62

Retail Marketing Analytics Social Media 62

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

From data management to document storage, the outlook is strong with a high chance of growth for cloud tech in the coming months. With that in mind, here are five key cloud computing predictions that present content and PR coverage opportunities in the year ahead. Having centralized data has its benefits.

Trends 182

Trends Privacy Technology Data 182

ImPRessions - Crenshaw Communications

APRIL 15, 2021

Most customer success stories are written to generate earned media coverage, or to run as bylined pieces in trade or business media. But what makes for a stellar piece of case study content that will win awards and attract media attention? Poor storytelling will make an entry dead on arrival.

Case Study 298

Case Study Study B2B Technology 298

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and the catalyst to engagement. The Media Relies on Visual Storytelling.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

MARCH 19, 2019

Intuitively we all know that PR works, but until now the industry has lacked a reliable compass and the data to prove its effectiveness and justify the investment. Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. Required experience: data services, SaaS, or marketing technology.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Intuitively we all know that PR works, but until now the industry has lacked a reliable compass and the data to prove its effectiveness and justify the investment. Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. Required experience: data services, SaaS, or marketing technology.

Software 150

Software Measurement Analytics Data 150

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. If these statements are true, then why does paid and owned media get a lion’s share of the marketing budget? Data can also help communicators tell better stories.

Data 144

Data How To Storytelling Analytics 144

NewsWhip

OCTOBER 30, 2019

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? We take a look at the data to see what’s resonating and how the narratives change across platforms. Pharmaceutical companies’ owned media. Katherine Ellis.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

5W PR

JULY 15, 2023

Use storytelling techniques to engage and connect with customers on an emotional level, ultimately building brand loyalty. Share valuable insights, trends, and expert advice through blog posts, articles, and social media content. Social media engagement builds a sense of community and fosters a loyal customer base.

Corporate 78

Corporate Industry Communications Ethics 78

Prohibition

AUGUST 1, 2023

In this article, we will explore the importance of food PR for vegan and vegetarian brands, the key strategies for successful campaigns, and the role of social media and influencer partnerships. They create engaging press releases, organise media events , and collaborate with influencers to generate positive media coverage.

Brand 62

Brand Branding Ethics Storytelling 62

Shift Communications

SEPTEMBER 23, 2022

Instead, the story must be adapted to the latest events and trends, and it must add to those ongoing conversations, expose a new POV on a critical issue, or inject new data into the ether to further advance understanding of the issue. A compelling mouthpiece (read: executive spokesperson) is needed to do that. Humanizing the story.

Communications 78

Communications Leadership Energy Storytelling 78

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

OCTOBER 16, 2017

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. That’s fantastic!” “We

Media 202

Media Storytelling Technology Data 202

NewsWhip

SEPTEMBER 26, 2019

As detailed in the chart below, we seem to be in the pinnacle of coverage and content for climate change. With coverage about climate change comes a lot of conversation on all social platforms, but first we wanted to see which stories are rising above the rest in terms of engagement. Top 10 articles on climate change by engagement.

Social Media 127

Social Media Media Instagram Facebook 127

5W PR

NOVEMBER 12, 2018

Knowing what makes good PR coverage is key to key good storytelling and keeping clients engaged. PR coverage done well can be a powerful weapon to provide credibility and increase brand exposure to your target audience. A lot of companies make the mistake of thinking of press coverage at last stage. Create noise.

Storytelling 83

Storytelling Consumer Brand Branding 83

Sword and the Script

JANUARY 14, 2020

Telematics is data collection. Data collection about your car – and how you drive and where you go. It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. Car data is important for maintenance and repair.

Marketing 79

Marketing Data Wireless Industry 79

Barokas

AUGUST 8, 2017

Reporters at every rung of the media landscape, from high-profile, top-tier publications all the way down to niche, vertical outlets, strive to create the most thought-provoking stories possible. And when data-driven PR strategies are leveraged over time, the results can be especially impactful. Telling stories with stats.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. PR people outnumber reporters six to one.

Strategy 78

Strategy Media Storytelling Pinterest 78

NewsWhip

SEPTEMBER 5, 2019

The way social media and stores are behaving, you’d think it was Halloween next week. No, you’re not imagining things, campaigns for holidays are in fact starting earlier each year, and we’ve got the data to prove it. When we look at 2018’s spikes in engagement, it’s clear which holiday earns the most coverage.

Web 116

Web Data Trends Brand 116

NewsWhip

FEBRUARY 19, 2020

Relatively speaking, nothing came close to the coverage Gucci got and the brand pulled the offending sweater immediately , offering an apology on Twitter. But since we last checked in on coverage, it seems that the inevitable sensitivity reckoning for large designer brands is beginning. Now, city governments are involved.

Training 97

Training Brand Branding Fashion 97