5W PR

MARCH 22, 2023

However, there are a few strategies companies can use to be of greater value to consumers. By offering a unique value proposition, companies can attract customers looking for something different from larger competitors. These initiatives will draw customers who engage in values-based consumerism.

Healthcare 88

Healthcare Brand Branding Customer Service 88

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

” “We offer great customer service/value/reliability.” We represented a technology company that had almost closed after its preloaded audiobook business failed to catch on with readers. Not every sector is exciting or accessible, especially in B2B technology. We work hard to recruit the best.”

How To 310

How To Transportation Software Employee 310

5W PR

JUNE 13, 2023

The beauty industry is no stranger to innovation, and as technology continues to advance, beauty brands have a new frontier to explore. Artificial Intelligence (AI) presents a wealth of opportunities for beauty brands to enhance customer experiences. This information can inform marketing strategies.

Analysis 88

Analysis Customer Service Data Trends 88

Shift Communications

AUGUST 9, 2016

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. If you’re running a campaign for your client you’d want to be aware of these trends and be sure to adapt your strategy based on your audience targets. That’s where the digital marketing technology tools come in. Katie Lioy.

Technology 60

Technology Marketing Tools Customer Service 60

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Data collection and processing Like any other business strategy, social media marketing is most effective when your objectives are based on real data. This allows brands to adjust any strategies accordingly, if needed.

Social Media 62

Social Media Trends Analysis Media 62

Cision

AUGUST 22, 2017

As both a company and a leader, you’re always in motion, keeping your finger on the pulse of what customers want, as well as navigating political changes, multiple technologies and diverse cultures. What may be even more important is paying attention to your customers. I did the same thing when I was at Oracle Marketing Cloud.

Company 267

Company How To Employee Customer Service 267

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets. When was “secret sauce” first used to describe information technology?

How To 194

How To Wikipedia Engineering Web 194

5W PR

MAY 23, 2022

The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create new strategies without any kind of guideline present. Nowadays, a large number of brands and companies of all sizes use AI to streamline their customer service.

Marketing 88

Marketing Guidelines Customer Service Technology 88

Stern + Associates

DECEMBER 8, 2022

In this blog post that’s mostly written by ChatGPT, we’ll explain everything you need to know about this disruptive technology and how writers can leverage the tool to connect with audiences in new and innovative ways. This technology allows ChatGPT to understand and respond to user input in a way that feels natural and conversational.

Blogging 62

Blogging Technology Writing Customer Service 62

The Proactive Report

FEBRUARY 17, 2023

How to build brand affinity and trust To build brand affinity and trust, companies must focus on creating meaningful experiences for their customers. This can be achieved by providing high-quality products and services, delivering exceptional customer service, and engaging with customers through meaningful and relevant content.

Brand 130

Brand Branding Ethics Engineering 130

Engage PR

JANUARY 6, 2018

But before any business launches a multi-channel socially connected campaign, a solid strategy and foundation already has to be in place where learnings and insight into social media platforms and customer engagement have already been made.

Social Media 60

Social Media Strategy Media Survey 60

Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. The story the company told “was the foundation of our sales strategy and differentiated us in the market” and contributed to the company’s eventual acquisition. From your perspective what is storytelling?

Storytelling 84

Storytelling Brand Branding Customer Service 84

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. Everyone loves a story of customer service that goes above and beyond. The latest technology for scaling content marketing may be the most promising.

B2B 120

B2B Customer Service Software Technology 120

Wadds Inc.

DECEMBER 1, 2023

Public relations professionals are listed as one of the occupations most exposed to large language models (ranked 9th), which includes technologies such as ChatGPT. This reflects that many core capabilities require human skills around strategy, relationships and creativity that cannot be easily automated.

Publicity 52

Publicity Insurance Insurance Education 52

5W PR

JUNE 7, 2021

Customer service. Instant messaging apps are ideal for customer service. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. Geolocation tracking produces more relevant marketing for customers. A measure of caution has to be used with this strategy.

Marketing 107

Marketing Real Estate Customer Service Mobile 107

5W PR

DECEMBER 22, 2021

Businesses should consider how to adapt to keep customers loyal and to woo new customers. For this, technology, metrics , and proactive customer strategies can be extremely helpful. Excellent customer service can completely change the way people view a business.

Customer Service 88

Customer Service Financial Measurement Meeting 88

Deirdre Breakenridge

FEBRUARY 27, 2017

Chat bots replace many parts of customer service. It’s hard to keep up with technology, not to mention being ahead of trends. Apply the same strategy at the end of each month and trimester. Build relationships with colleagues from other departments, especially from marketing, customer service, sales, and finance.

Customer Service 150

Customer Service Meeting Community Conference 150

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can brands keep up? Simply: do they work?

Communications 253

Communications Data Local Survey 253

5W PR

OCTOBER 29, 2019

New insights are now available into the behaviors of consumers, allowing businesses to have a better sense of what is needed when it comes to attracting new customers. Because of these advances in technology, it can be easy to forget about what makes a marketer or a public relations professional good at their jobs: instinct.

Data 60

Data Customer Service Consumer Technology 60

PR 20/20

NOVEMBER 30, 2022

The more involved the partiers are in the entire strategy process, the easier it is to align needs, goals, expectations and priorities.”. At Ready North, we utilize a comprehensive marketing audit of 40+ questions that zero in on talent, tech, strategy, and performance. Technology.

Marketing 52

Marketing Technology Internal International 52

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There are so many other thing that can tie content and PR to ROI beyond sales.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. Related: AI in Customer Service: The Race to the Bottom?

Communications 40

Communications Marketing Technology Data 40

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

5W PR

MARCH 2, 2020

The integration of technology or absence of it also ranked high at 54%, followed by the inability of the company to be agile as and when needed (44%). Done right, good content marketing can build and/or maintain customer credibility and trust. 62% of respondents identified the absence or lack of coordination as their top challenge. .

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is technology being used in public relations? It’s not a bad take.

Interviews 98

Interviews Publicity Technology Social Media 98

Critical Mention

FEBRUARY 22, 2019

With the help of AI, marketers can now look at the big picture and implement this holistic view to refine their strategies. Customer service and Chatbots (15%). Pattern identification and strategy (16%). Marketers can now focus on the big picture. Buyer journey optimization (9%). CRM enhancement (11%). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. The second reason is to acquire customers. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market.

Company 148

Company Tools Technology Software 148

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. Entry reports should read like simple stories, with rich, action-oriented language.

Case Study 136

Case Study B2B Conference Industry 136

Cision

MAY 10, 2016

It is the next iteration of integrated marketing communications that links communications more closely to marketing, sales and customer service. A transmedia strategy starts with the business problem and analyzes the use of channels by key audiences in order to develop the best engagement strategy and content across connection points.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

ImPRessions - Crenshaw Communications

JANUARY 19, 2016

Social media has become a favorite medium for customer service complaints, but is there a way to transform such complaints into good PR for your company? Customer service and public relations are growing closer, and engaging complainers on social media — the right way — is an opportunity to turn critics into fans.

Social Media 159

Social Media Media Airlines Customer Service 159

Cision

JULY 27, 2017

For example: maybe you’d been targeting solopreneurs with your technology solution, but you’ve noticed that more small and mid-sized businesses are also finding ways to use your product. At Cision, many of our team members have worked at other technology corporations. Don’t Let Past Experience Color Current Assessment.

Brand 231

Brand Branding Employee Data 231

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. Risk 2: Technology and the internet leave us all vulnerable to being hacked. When it comes to technology, we can never be too safe. Customer service. Operations.

Crisis 203

Crisis How To Exercises System 203

Cision

AUGUST 2, 2016

With new technology and platforms popping up every day, there are a ton of distribution tactics to choose from. Not all of them will be right for your brand, but with a diverse strategy, you’ll be able to extend the life of your content and better reach your audience. Use a distribution service. Look internally.

Internal 120

Internal International Customer Service Pitching 120

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. It can support content creation, positioning, and customer relations.    Now we’ve cleared that up, let’s get into it.

Strategy 370

Strategy Communications Reputation Measurement 370

Critical Mention

MARCH 15, 2019

This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Focusing on posts that had a high engagement rate on a desktop but not on mobile, you can optimize your content strategy to make those posts more mobile-friendly going forward. Until next time! Critical Mention.

Mobile 109

Mobile Social Media Marketing Media 109

Cision

DECEMBER 14, 2016

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

Facebook 120

Facebook How To Customer Service Wikipedia 120

5W PR

MARCH 13, 2017

The purpose of your company culture is not entirely about having happy employees ; it’s also about strategy, and happy employees is often a positive by-product. The strategy you put in place in dealing with the people in your organization is equally as important as the strategy you put in place for the service or product you provide.

Company 94

Company Employee Strategy Customer Service 94