PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 171

Publicity Nonprofit Customer Service Writing 171

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It told the story of the public using social media to fight back against organisations. Any gap between a product or service and the public’s expectation will become a conversation on social media.

Storytelling 78

Storytelling Social Media Internal International 78

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 106

Interviews Publicity Technology Social Media 106

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Especially in the B2B tech space, buyers are seeking partners that also provide great service in addition to a great product.

B2B 334

B2B Company Case Study Conference 334

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications. later as our roles evolve. “PR

Training 370

Training Media Training Reputation Crisis Communications 370

Agility PR Solutions

MARCH 30, 2023

As helpful as it’s been with internal workflow like task automation, B2B companies (and B2C, for that matter) continue to struggle with using AI as a customer service tool—but with business buyers’ expectations now sky-high for seamless experiences, new research from market intelligence firm IDC asserts that getting the adoption of artificial intelligence (..)

Enterprise 78

Enterprise B2B B2C Customer Service 78

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Proactive Report

FEBRUARY 24, 2017

Business Insider and its two sister publications attracted more than 6 million video views on Twitter in January 2017, a significant increase from the 1 million number six months ago. Used correctly, Twitter can have a huge impact on customer service, perception and reputation. The Growth of Video on Twitter. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

Landis PR

JANUARY 5, 2023

The economic outlook is uncertain, traditional media are struggling to remain relevant, social media continues to be inundated with misinformation – is it any surprise that public sentiment is fickle at best? If you don’t believe us, just look at Twitter’s public flailing with a CEO who thinks he can handle communications himself.

Communications 52

Communications Airlines Internal International 52

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data? Why would you do this?

Internal 65

Internal International Data Media 65

5W PR

FEBRUARY 8, 2021

Power survey showed that more than half the first-time home buyers polled (54%) felt angry or confused when their mortgages were turned over to mortgage servicing companies. Bad customer service headed the list of complaints followed by poor self-service.

Customer Service 88

Customer Service Policies Analysis Training 88

The Hoyt Organization

SEPTEMBER 19, 2023

The Challenge Ensure that Ten-X, like Auction.com, averaged at least one story per day in targeted publications for every day of the year. THO set an internal goal of ensuring that the average clip/day count was maintained and, in most months, accelerated from one brand to the next. This list included more than 1,000 contacts.

Real Estate 52

Real Estate Industry Customer Service Course 52

Cision

MAY 16, 2016

You’re going up against your competitors, their internal thought leaders and the external influencers with whom they have partnered. . Do your public relations campaigns make an impact or fall short of competitors’? One way to keep your positive sentiment higher than your competitors is to take note of customer complaints.

Measurement 159

Measurement Brand Branding Pitching 159

Waxing UnLyrical

JANUARY 24, 2013

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. How can PR professionals harness the power of big data to support customer service, PR and marketing efforts?

Big Data 92

Big Data Data Publicity Analytics 92

BradleyPR

JUNE 21, 2017

CEO of Microsoft, Bill Gates, once said, “Your most unhappy customers are your greatest source of learning.” Director of marketing at ITN International Benjamin Wilson is a loyal Uber customer. The multibillion-dollar transportation network Uber has definitely tapped into this fact.

Transportation 59

Transportation Publicity Internal International 59

Sword and the Script

JULY 30, 2019

Not any more than, a CRM database is customer service. A press release is not public relations. This makes the education of business leaders – the internal marketing of marketing if you will – a continuous effort. Marketing technology (martech) is not marketing. Enterprise search is not knowledge management.

Marketing 104

Marketing Comparison Enterprise Technology 104

Communications Conversations

OCTOBER 4, 2018

These are the areas Instagram is focused on–not the public-facing feed as much. Really, it boils down to this: Public engagement levels are leveling off or decreasing on major social networks (with the notable exception of Instagram). How to I better automate customer service via social media?

Trends 109

Trends Marketing Instagram Social Media 109

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. And as PR budgets have increased, the day-to-day practice of public relations has changed. They must offer ideas and inspiration, not just great products and services. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. But we in public relations do.

Company 136

Company Interviews Reputation Privacy 136

Reputation Us

DECEMBER 5, 2018

The IRP team consists of four cybersecurity functions and specialists: Peter Marchel of Marchel & Associates Risk Consulting, Sean Hoar of Lewis Brisbois (legal), Carl York of Clifton Larson Allen (technology) and Casey Boggs of ReputationUs (public relations/reputation). Post-incident priority response and support if an incident occurs.

Banking 60

Banking Insurance Insurance Policies 60

Cision

APRIL 28, 2015

Their publics responded in kind. The public faced a trust issue. The public mostly ignored the story. It was an internal argument taking place in public. It didn’t affect the public any. They would still have to pay their bills, deal with customer service, and hope their WiFi worked.

Employee 120

Employee Print Customer Service Local 120

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. click image for higher resolution).

Company 156

Company Tools Technology Software 156

Newsfile

OCTOBER 24, 2023

By Melissa Strle The worldwide public relations market is valued at approximately $107 billion U.S. dollars in 2023. In addition, it shows no signs of slowing down with a projected annual growth rate of 5.7% in the coming years. Avoiding PR communication mistakes in this important market is paramount for PR pros.

Communications 52

Communications How To Corporate Training 52

Critical Mention

APRIL 6, 2017

You are known for your best-selling book on customer service, “Zombie Loyalists.” Have you had any particularly memorable (good and bad) customer service experiences? Over your international travels, which countries impressed you with their customer service and why? I simply create the idea.

Social Media 60

Social Media Customer Service Hotels Marketing 60

Melissa Agnes

SEPTEMBER 16, 2014

A social media manager loses their temper in a customer service post on Facebook. How to avoid a public relations crisis. Here are three tactics you can employ now that will significantly lower the odds that a social media flub will trigger a public relations crisis. Everyone is using social media for marketing today.

Social Media 239

Social Media Crisis Training Media 239

Mindful Marketing

JULY 16, 2022

The company that found itself the focus of the humiliating headline was none other than Ernst & Young (EY)—one of the Big Four public accounting firms. Nearly 90 percent of the students in my undergraduate ethics course are accounting majors, and most look to land jobs in public accounting.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

5W PR

OCTOBER 20, 2020

An encouraging finding during the survey was what the study called “believers,” internal influencers who embraced the company’s brand purpose and held the vision of how that purpose could speed up both societal and business impact. 89% are more connected to peers, and 87% were more likely to extend extraordinary customer service.

Brand 88

Brand Branding Survey Study 88

Waxing UnLyrical

SEPTEMBER 17, 2023

Miraculous good fortune In what has to be miraculous good fortune, I was able to reach two colleagues currently at Meta, both of whom filed internal tickets to help me retrieve my profile. They were amazing, and I 💓 them all. So, I’m basically a Facebook pariah. So I’m not exactly a social media detractor.

Social Media 59

Social Media Facebook Media Internal 59

Critical Mention

APRIL 6, 2017

The New York Times has called him “A public relations all-star who knows everything about new media and then some.”. As a frequent international keynote speaker and workshop presenter, Peter has spoken at SXSW , Affiliate Summit , BlogWorld , TBEX , PRSA , CES , PMA and the DMA , among others.

Customer Service 97

Customer Service Hotels Banking Social Media 97

Prohibition

DECEMBER 9, 2021

Nowadays, it can all be done in the public domain. Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. What will happen if a crisis does happen.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Burrelles Fresh Ideas

MAY 14, 2024

Making your social media content accessible will allow you to expand to new markets, grow your customer base and boost sales and revenue. Accessibility is fundamental to customer satisfaction and retention. Most people with disabilities have difficulties accessing high-quality customer service. billion each year.

Social Media 93

Social Media Media Video SEO 93

Contently - Strategy

AUGUST 11, 2022

You can streamline communication with both internal and external teams with platforms like Slack or even our own Contently, where you can manage deadlines, projects, and communications all in one location. Listen to your public-facing teams. Your Sales and Customer Success teams are your “ears to the ground.”

Content Marketing 138

Content Marketing Marketing Strategy Consumer 138

Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. . About Critical Mention.

Media 108

Media Radio Television Engineering 108

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. Are you prepared for a PR crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

NOVEMBER 16, 2016

Dear Member, Change has become the new normal for public relations and communications professionals, and developments continue to emerge. Big data offers insights that enable customization and pose new cyber security and privacy issues. Millennials have surpassed baby boomers as the largest segment in the workforce.

Privacy 60

Privacy Ethics Mobile Big Data 60