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TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy

Melissa Agnes

For starters, they’ve developed a Strategy Management Unit with a strong customer service component. Within this unit, they’re in the process of developing a customer service strategy for the Toronto Police Service, with a heavy focus on internal customer service to start.

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Secret Sauce: What it is, and How to Apply for best PR Results

Flack's Revenge

How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? Years earlier, Cisco became a giant and established the web router category via its packet routing algorithms. Secret Sauce Origin Story. Not necessarily. Just ask Zappos.

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Public Relations Guide To Utilizing Google Alerts

The Hoyt Organization

Imagine having a tool that monitors the web and delivers free business news and information to you. Here is a guide on how to utilize it effectively. Here is a guide on how to utilize it effectively. Google Alerts is a free online service provided by Google. This is exactly what Google Alerts does. What Is Google Alerts?

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The Future of Twitter

The Proactive Report

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. One CEO who knows how to do this is Elon Musk. There’s too much good, free, intel — remember the Real Time Web ? Q: If it does go away how will that affect brands that use it for customer service?

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How to Prepare a PR Crisis Plan

Prohibition

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. So often, these events come as a complete surprise.

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How to Engineer the Perfect PR Metric

Cision

Marketing is responsible for X, Customer Service for Y, PR for Z. In this scenario, engineering a solution is straightforward: how do I measure my (defined) contribution to the organization? One way to measure this would be for the customer service reps to ask customers how they heard about the company.

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#CrisisRoundup of Awesome Links: Week of September 8, 2014

Melissa Agnes

TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy. This week on The Crisis Intelligence Podcast, I had the pleasure of chatting with Staff Sergeant Chris Boddy of the Toronto Police Service. What You Need to Learn from DiGiorno Pizza’s Foolish Twitter Gaffe. Listen here!