Waxing UnLyrical

NOVEMBER 3, 2014

this week’s roundup features seven posts from around the web focused on business lessons learned from politics. Why: How has social media affected modern day politics? PR Measurement Lessons from Election Day. How To Start a Riot With Social Media. Customer Service, Richard Nixon, and the Silent Majority.

Customer Service 68

Customer Service Social Media Resources Government 68

PR 20/20

NOVEMBER 30, 2022

Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs. Measurable. Is it your culture?

Marketing 52

Marketing Technology Internal International 52

wiredPRworks

FEBRUARY 11, 2016

Do your customers see you as the company or person you think you are? Find out how to define your business and personal branding style with values and messaging that keep you – and your clients – focused. Why customer experience is more important than customer services. BRAVE BRANDING GUIDE.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.). Here’s a Q&A. Why did you write Open Community ?

Community 82

Community Publicity Web Social Media 82

PR 20/20

AUGUST 22, 2017

Some of us willingly share more with strangers on the web than we would at the holiday dinner table. If complaints are coming from human resources, they’re likely unsure of how to police behavior in these uncharted waters. Customers might post a negative review. How to Rally Support for Inbound Marketing.

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

FEBRUARY 9, 2015

What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick. Kristie Aylett. Who could resist that? Answer: Boss.

Social Media 40

Social Media Media Community Web 40

Beyond PR

AUGUST 31, 2016

Tell your teams who your target audience is, what they are creating, and your measure of success. Anyone who caught Kristina Halvorson’s keynote at last year’s Content Marketing World or read Content Strategy for the Web knows this session is the perfect way to kick off day 1. The same is true for your customers.

Content Marketing 52

Content Marketing Conference Video Analytics 52

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

Waxing UnLyrical

MAY 9, 2016

C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. C6 (Collaboration) Case Study: How to Grow Your LinkedIn Group Beyond 50k+ Members [Case Study]. Why: “The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

SEPTEMBER 28, 2010

To pick up where I left off I was all set to do a humdinger of a post about how terrible Pepco was, particularly in its use of social media. Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed.

Social Media 61

Social Media Media Crisis Energy 61

PR 20/20

SEPTEMBER 19, 2017

HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not. Social Media : Stay looped in on industry chatter via the monitoring tab, and create customized keyword streams to keep tabs on top priority accounts or subject matter.

Marketing 40

Marketing Tools Data Report 40

Newsfile

JANUARY 30, 2024

Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you. Then, based on the output, you can customize your requests from there. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. Experiential marketing targeting a diverse customer base has become hugely appropriate and meaningful.

Marketing 190

Marketing Content Marketing Data Social Media 190

Stuart Bruce

SEPTEMBER 14, 2015

Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Huge expectation that digital budgets will grow over the next 12 months.

Digital PR 60

Digital PR Training Report Social Media 60

PR Fuel

NOVEMBER 13, 2018

The vast majority of the world uses the web. Think about that – right now there’s a person on every single continent, in every single country, in every single city, using the web. Your customers do as well. They like to stay in their “corners” of the web – why do you think Facebook became so popular, after all?

Customer Service 40

Customer Service Web Energy Company 40

Sword and the Script

MARCH 15, 2022

The company does not field its own web crawler, so it gets all its content through partnerships. They are working through some of the paywall challenges – hoping to balance customer needs and cost. This is an important point, because you want to be able to measure and compare results over time.

Tools 160

Tools Media Software Analysis 160

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business. but it is also how you tie your communication efforts back in to higher-level business goals and objectives.

Social Media 113

Social Media Media Infographics Community 113

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Stuart Bruce

OCTOBER 30, 2014

Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. We can understand how Facebook and Twitter conversations can represent different parts of the community. We can use it to measure and evaluate our success. She will be measurable.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

MAY 21, 2015

If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Reaching over 200,000 social media followers, this weekly show features how to succeed in the new world of business marketing. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. Also see PR and Storytelling; Off Script No. 7: Lou Hoffman.

Social Media 93

Social Media Marketing Media Creativity 93