ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. Offer useful information and insights.

B2B 170

B2B Social Media Media Education 170

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

The Hoyt Organization

APRIL 17, 2024

Imagine having a tool that monitors the web and delivers free business news and information to you. With this tool, media monitoring and reputation management become more accessible for businesses of all sizes. Here is a guide on how to utilize it effectively. However, it does not track social media posts.

Google 96

Google Publicity Customer Service Web 96

Newsfile

OCTOBER 24, 2023

89% of PR professionals believe the most important role they play is to protect their company’s reputation ( USC Annenberg Center for PR ) Finding out how to avoid PR communication mistakes can help you further your company’s positive reputation. In addition, 86% of users think twice about buying from a company with negative reviews.

Communications 52

Communications How To Corporate Training 52

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. How do you know what’s working? PR pros often review and edit when appropriate.

Training 195

Training Media Training Reputation Crisis Communications 195

Cision

JULY 6, 2015

an informal type of discourse that does not cover any functional topics of conversation or any transactions that need to be addressed.” Small talk is an essential part of our social interactions. But what about social media? Even if we use social media pseudonymously. Search for receptive individuals.

Social Media 120

Social Media Media Wikipedia Tools 120

Contently - Strategy

APRIL 1, 2024

It’s time to bid farewell to the dark ages of keyword stuffing and create a content marketing strategy that feels like a digital treasure chest for your target customer. Here’s how to create SEO-driven content that stands out from the competition. Are they seeking customers, or do the customers find them (hunting vs. gathering)?

SEO 52

SEO Engineering Writing How To 52

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Owned Media & Content Strategy. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

Contently - Strategy

NOVEMBER 22, 2023

Facilitate collaboration: From your writers and editors to the social media team, teamwork will maximize output and results. So, try to involve team members from marketing, sales, customer service, and even product development in the editorial calendar. Consistent dialogue ensures that everyone stays informed and engaged.

How To 52

How To Content Marketing Analysis eBook 52

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. So often, these events come as a complete surprise.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. In a world where brand loyalty is no longer guaranteed, companies must work to build brand trust in order to establish long-term relationships with their customers.

Brand 130

Brand Branding Ethics Engineering 130

Polaris

JUNE 24, 2016

In one extreme example, LinkedIn landed in a media nightmare in mid-May after a hacker tried to sell 6.5 How to Tell Your Customers about a Data Breach. #1 While every situation is different, your company’s initial communiqué to customers should include: + What customers need to do to protect themselves. +

Communications 119

Communications How To Crisis Survey 119

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. And hey, this can be an informal luncheon brainstorm session that takes place every quarter. Customer service. Don’t think your crisis plan has blind spots? Operations.

Crisis 203

Crisis How To Exercises System 203

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. First, they sent her a pre-formatted response about how to untag herself from the photo. Social media by definition is a space where people share ideas and information.

Social Media 111

Social Media Reddit Media Facebook 111

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. the eyes of customers or journalists. Social Media & Community Management. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

Bianchi Biz Blog

FEBRUARY 2, 2023

Another potential use of ChatGPT in the automotive industry is in the creation of social media content. The model can be used to generate tweets, Facebook posts, and other types of social media content that can be used to promote products, events, and other aspects of the company. And sometimes, it’s just plain wrong.

Automotive 81

Automotive Training Customer Service Data 81

Karen Freberg

JULY 18, 2017

This actually was a topic of conversation on the Social Media Professor’s Community FB group I created, and this really struck a cord for me. We are all in the same boat if we are teaching social media since it’s constantly changing. How to use IG for Business (Hootsuite). Wendy’s Social Media.

Social Media 40

Social Media Resources Media Case Study 40

5W PR

DECEMBER 13, 2021

One of the best ways that companies can realize how important customer service communication is is to first acknowledge that the consumers are the primary stakeholders of any business. Some of the most common channels include social media platforms, phone, text, email, chatbots, and business websites.

Communications 88

Communications Consumer Customer Service Case Study 88

Flack's Revenge

JANUARY 15, 2020

After firing off an angry tweet , I got to thinking (always a bad sign); and reflected on a post I wrote over ten years ago: PR Moment of Truth (the title refers to a phrase from the customer service field ). So, in the information supply chain we call news making do your job, challenge claims, check facts.

Journalism 156

Journalism Ethics Customer Service Report 156

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. And hey, this can be an informal luncheon brainstorm session that takes place every quarter. Customer service. Don’t think your crisis plan has blind spots? Operations.

Crisis 100

Crisis How To Crisis Management Exercises 100

Landis PR

JULY 26, 2021

It provides an updated view of where and how your brand is mentioned online. This may be in social media posts, reviews, comments, online articles, blogs, etc. The basics are to always provide high-quality products and customer service, engage your audiences proactively and regularly publish informative content.

Reputation 111

Reputation Tools SEO Customer Service 111

Prohibition

DECEMBER 9, 2021

It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Today’s fast-paced digital world presents a challenge as customers expectations are higher than ever meaning brands are expected to have full transparency and communicate openly. How to prepare and fix a PR crisis.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Melissa Agnes

FEBRUARY 16, 2016

But, if you’re like most of the organizations I’ve worked with, you probably don’t have a complete and tiered list of each of your stakeholder groups, including each stakeholder’s contact information and their relationship “owners” within the organization.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Covey , author of “The 7 Habits of Highly Effective People” This panel included three speakers who brought unique perspectives on how brands could use social intelligence. Measurement.

Media 120

Media Social Media Community Measurement 120

Katie Paine's Measurement Blog

MARCH 9, 2023

So first they eliminated all social media, arguing that their outreach efforts had all been focused on traditional media. Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. It showed that the desired messages appeared in about 7% of the coverage – not a bad number at all.

Measurement 52

Measurement How To System Comparison 52

Cision

SEPTEMBER 19, 2016

Having a reliable one-to-one or one-to-many connection can be particularly useful for social media platforms as reach and conversion diminish with other types of social posts. Moreover, many users have a different perception of privacy and social care on Twitter than of Facebook. Google Hangouts / Skype.

Skype 120

Skype Facebook Customer Service Google 120

Cision

AUGUST 21, 2015

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Broadcast Statistics.

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

OCTOBER 11, 2016

During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing. Influencers are no longer just journalists and bloggers, and influence doesn’t just mean informing people of something.

Marketing 120

Marketing Customer Service Community Conference 120

Beyond PR

JANUARY 16, 2018

As social media becomes woven into the workflow of communications professionals, it can feel daunting to understand what content will resonate with your influencers and the target audiences that engage with them. . Jason Edelboim is President of Cision Americas, where he oversees sales, customer service and operations for the U.S.,

Data 70

Data Retail How To Sports 70

Cision

MAY 10, 2016

With shorter attention spans and evolving social platforms, enthralling audiences with their story across platforms and channels can be daunting. . It requires rethinking the way we tell stories and aligning the story plot with the way audiences access information on multiple screens and making the story relatable. It’s not a 9 a.m.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Polaris

MAY 5, 2015

If your brand targets moms, your social media strategy may need a major overhaul, according to a recent study conducted by Yummy Mummy Club (YMC) in Canada. Brands still think that pushing out stories about how great they are will resonate with moms,” Erica Ehm , the founder of YMC, told me. Social Media Platform: YouTube.

Brand 100

Brand Branding Pinterest YouTube 100

Sword and the Script

AUGUST 4, 2020

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement. This page is designed to help you understand how to get mentioned here.

Media Relations 152

Media Relations Media Print Software 152

Solo PR Pro

OCTOBER 16, 2018

This is especially true in this era of news breaking every second, where the wrong move on social media could have a dire impact. Every company is a digital company in some way and must be prepared to communicate about data breaches and theft, ransomware, and other ways private information becomes public,” adds Diane K.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Waxing UnLyrical

FEBRUARY 9, 2015

Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly). So I’m taking advantage of WUL to shine the social media spotlight on them. Bess Winston.

Social Media 40

Social Media Media Community Web 40

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. ” Albeit different medium, it is amazing how much a theater skill set can inform a public relations career.

Crisis 0

Crisis Reputation Study Social Media 0