Cision

OCTOBER 3, 2017

These archetypes group journalists by their common behaviors and beliefs about social media. This information may help you segment journalists by behavior, but journalist’s attitudes towards PR professionals are a bit more counterintuitive when it comes to the social media spectrum.

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Social Media How To Media Journalism 202

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Twitter is hardly the repository of social information that Facebook (and by proxy Instagram) are, but they’ve developed some very clever partnerships to build out robust targeting options.

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Social Media How To Insurance Insurance 233

Onclusive

JULY 13, 2021

Would it be valuable to understand how your messages get amplified on social media and drive website actions? How about to see whether your competitors are using identical or similar messaging? Know how well your messaging works.

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How To Biotechnology Case Study Leadership 370

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

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Prohibition

SEPTEMBER 3, 2023

Another month, another blog all about the ads information you need to know. Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Get in contact today to find out how we could help you.

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Advertising Advertising Social Media SMB 116

5W PR

OCTOBER 14, 2020

Add in more recent data from Broadband Search revealing that North Americans spend an average of two hours and six minutes daily on social media. These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important.

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Social Media How To Media Guidelines 88

Ethical Voices

APRIL 22, 2024

We like to solve the problems that are a little bit harder to communicate, a little bit more niche audiences, and thinking about how can we help fast-growth companies really scale and leverage their unique talents and their unique information. He said, “I had your original information, so I was shocked to see it this way.”

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Report How To Ethics Nonprofit 90

Onclusive

APRIL 29, 2021

Before, during and after a PR crisis, information and communication are key. It is almost always the case that more communication, and more well-informed communication, is the best strategy. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis.

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Crisis How To Crisis Communications Reputation 367

Remote PR Jobs

OCTOBER 11, 2022

Social media and PR are no longer separate entities, but rather building blocks that work together to produce stellar results. Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. 1 Social Media Allows you to Easily Track Results.

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Buchanan PR

JANUARY 9, 2023

The practice of developing a persona is an incredibly useful exercise for social media managers, as well – creating a representation of the average content consumer. Here are five things to consider when creating social media personas: Start with your target audience first. Back to our ice cream shop example.

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Social Media How To Instagram Media 82

Ronn Torossian

JULY 2, 2018

Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy.

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ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Unlike other social media platforms, Threads makes it difficult to search for relevant conversations or even trends. Still, Threads offers communications professionals a fresh opportunity to interact and reach new users who were otherwise not present or felt disenfranchised from other social media platforms.

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B2B How To Instagram Reddit 170

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

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Social Media Media Analytics Data 174

PRSay

FEBRUARY 23, 2024

There are more ways than ever to become a well-informed job candidate and employee. All senior members of a company’s staff bring experiences and insights that help inform business decisions and communications strategies. Take control of your unique career journey, including your job search, and set your own rules.

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How To Employee Nonprofit Technology 176

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. Offer useful information and insights.

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Onclusive

NOVEMBER 8, 2023

The challenges stopping effective media tracking Volume of Coverage: Tracking earned media coverage can be a formidable task, primarily due to the sheer volume of coverage generated in our fast-paced digital world. The post What are the Best PR Coverage Trackers & How to Use them? appeared first on Onclusive.

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How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

The challenges stopping effective media tracking Volume of Coverage: Tracking earned media coverage can be a formidable task, primarily due to the sheer volume of coverage generated in our fast-paced digital world. The post What are the Best PR Coverage Trackers & How to Use them? appeared first on Onclusive.

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How To Tools Analytics Reddit 195

ImPRessions - Crenshaw Communications

JULY 1, 2020

Earn reporters’ interest with an inviting subject line that’s concise, informative, and relevant. DATA: SMBs in NYC have missing online information? Journalists realize jargon is often just a filler when there’s not enough information for a solid story. Stumped on how to spice up your follow up?

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Pitching Writing How To Report 380

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Crisis Management Social Media Crisis Media 118

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

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Social Media How To Media Customer Service 120

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. Live video is a great way to interact and engage your audience on social media.

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Video Social Media Instagram Facebook 149

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

Badly timed pitching means reporters might call you out in a snarky email, or worse – shame you on social media. Stay informed, keep an eye on the news and be aware of what’s happening in your industry and the world. The post 6 PR Pitching Pitfalls And How To Avoid Them appeared first on Crenshaw Communications.

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Pitching How To Report Radio 240

Onclusive

APRIL 22, 2021

Contact information for the key people involved: these are all of the people who may be needed during a crisis, such as the CEO and the executive team, company spokespeople, marketing and social media managers, subject matter experts, legal team, as well as friendly media contacts, influencers and brand ambassadors.

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Crisis How To Crisis Management Crisis Communications 195

Cision

NOVEMBER 21, 2016

We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bonding Social Capital. We have new tools to communicate with, but we may still have the same general tendencies.

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Social Media How To Media LinkedIn 120

Prohibition

JUNE 23, 2023

Social media advertising is an ever growing and evolving part of social media. Meta set to release AI tool to help create ads 2023 has been the year of AI so far, with ChatGPT becoming more popular and social media platforms integrating AI where they can. Here we’ve taken a look at the latest updates.

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Advertising Advertising Social Media Media 71

Cision

MAY 12, 2015

That goes doubly for social media. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. They’re important because they can help you understand if you’re doing the right things to connect with your customers through social media.

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Analytics Social Media Web Media 120

Stern + Associates

MARCH 5, 2024

Assemble the Proof Points Begin by going right to the sources to gather information. Whether it’s a corporate communications plan, conference, or speaking opportunity, brainstorm with our team to learn more about how to shape your voice. Give credit where credit it’s due by identifying the characters or “heroes” in your story.

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How To Corporate Storytelling Conference 98

5W PR

JANUARY 3, 2024

Social media strategy Craft a social media plan to create excitement leading up to and during CES 2024. Press releases and media kits Prepare comprehensive press releases and media kits well in advance. Provide journalists and influencers with the necessary information to cover the brand effectively.

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How To Analysis Resources Trends 78

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. Social ad spend skyrocketed in Q4 2020.

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Social Media Trends Media YouTube 118

Melissa Agnes

AUGUST 28, 2014

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare?

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Healthcare Social Media Media Case Study 238

Remote PR Jobs

SEPTEMBER 25, 2023

Do not use HARO to share a press release, tout credentials or pitch a product, unless the query asks for this information. Include Alternate Contact Information This makes it easier for journalists to reach you and allows them to choose the platform that’s most convenient. Stay on topic!

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How To Media Pitching Reputation 100

5W PR

JUNE 7, 2023

Interns should be connecting with other PR professionals on LinkedIn, attending industry events, and joining online PR communities to stay informed of industry trends and broaden your network. Developing a Professional Presence on Social Media Having a professional presence on social media is crucial in PR.

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How To Internal International Trends 88

Deirdre Breakenridge

JUNE 13, 2016

Jennifer Radke is co-owner and CEO of the National Institute for Social Media (NISM). Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends.

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Social Media Education Media Training 0

Deirdre Breakenridge

JUNE 8, 2016

Social media can open new doors and might even land you that dream job or connection. Find out how by joining #PRStudChat on Tuesday, June 21 at 8:30 PM ET. They will each share their experiences of how social media played a role in growing their PR careers and will provide tips and advice on how others can do the same.

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Social Media Pitching How To Media 150

Deirdre Breakenridge

SEPTEMBER 6, 2016

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. I have been teaching my social media class for the last three years and it’s been one of the most rewarding experiences I’ve had as a professor. Rubrics and feedback forms.

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Social Media Exercises Media Resources 150

Prohibition

NOVEMBER 17, 2023

In an era of information-overload, visuals can help to cut through the noise and leave a lasting impression. How to craft an aesthetic feed Quality over quantity – Invest in high resolution imagery. In social media, the first impression is often a visual one so make it count!

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Social Media Media B2C Instagram 62

Polaris

OCTOBER 5, 2015

If someone asks you for information that requires more than a couple of paragraphs, why use those valuable keystrokes by sending the answer via email to only a handful of people? In a meeting last week, my colleague Chris wondered how to export his prolific list of LinkedIn contacts. Which leads us to today’s post.

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LinkedIn Social Media How To Media 100