ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. And for months prior to the Pepsi and United incidents, another big brand, Uber, sustained a rapid series of reputation dings that left it struggling to get back on track.

Crisis 180

Crisis Airlines Brand Branding 180

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Presspage

MARCH 10, 2021

Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand. Rumors and theories that Robinhood was helping hedge funds at the expense of retail investors started to surface. Their silence lasted about 12 hours.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Presspage

MARCH 10, 2021

Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand. Rumors and theories that Robinhood was helping hedge funds at the expense of retail investors started to surface. Their silence lasted about 12 hours.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Prohibition

APRIL 23, 2020

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

NewsWhip

NOVEMBER 2, 2021

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Rising audience-side misinformation. The modern definition of misinformation has certainly become more contextual.

Crisis 78

Crisis Brand Branding Airlines 78

Cision

JUNE 26, 2015

Without a crisis communication plan in place to stop threats from escalating to crises, brands often fail to save their reputations from becoming tarnished. Want to learn how to crush a crisis before it begins? Peter advises implementing these eight steps into your crisis communication plan: 1. Identify Influencers.

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Crisis Communications Crisis Communications Guidelines 120

Katie Paine's Measurement Blog

MARCH 29, 2023

And, conversely, if you are open and honest, then you can survive a crisis more easily. In one of my earliest columns, I applauded Nabisco for getting in front of a budding crisis by sending a “Cookie Inspector” into a classroom to publicly count chips. Remember Under Armour’s crisis at the Sochi 2014 Winter Olympics?

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

Prohibition

AUGUST 24, 2023

Food safety concerns can have a detrimental impact on businesses, leading to loss of reputation, customer trust, and even legal repercussions. Their expertise lies in managing communication and reputation for food-related businesses, including restaurants, food manufacturers, distributors, and retailers.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Melissa Agnes

MARCH 12, 2014

By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team. It’s no longer sufficient to simply rely on the professionals to defend your reputation. This is something that may have been temporarily forgotten by an employee at a large Canadian retailer ).

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Report Crisis Communications Crisis Management Crisis 243

Reputation Us

DECEMBER 19, 2022

An insightful Wall Street Journal article about the bad reputation Mariah Carey’s song receives. It is allegedly the most wonderful time of the year, and retail workers are trapped in stores, restaurants and bars with yuletide anthems blaring on a loop. Retail employee Matt Martinez doesn’t mind Ms. Carey’s song.

Retail 88

Retail Reddit Journalism Radio 88

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

Instagram 98

Instagram Crisis Local Privacy 98

5W PR

SEPTEMBER 10, 2020

Companies that conduct ineffective PR campaigns usually pay a steep price, not to mention bad reputations. In 2003, the retailer Urban Outfitters agreed to sell Ghettopoly, a parody of Monopoly. Most faux pas are self-inflicted and could have been avoided with some forethought. Pre-Pandemic. PR books are filled with other failures.

Publicity 128

Publicity Retail Policies YouTube 128

PRSay

OCTOBER 5, 2021

In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing. A facts-first approach to crisis management. It has been empowering for the teams.”.

Employee 214

Employee Leadership Crisis Management Viral 214

Stephen Waddington

JULY 7, 2020

Agencies that have had a measure of luck, combined with good management have weathered the crisis and are in a good position to scale and grow. Exercise, hospitality, high street retail, travel, tourism, and sport have all been dealt a brutal blow. There will be further cuts to come as the furlough scheme tapers off.

Agency 92

Agency How To Tourism Retail 92

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs.

Local 109

Local Crisis Management Internal International 109

David PR Group

MAY 15, 2014

We have to use other means to safeguard our online reputation. The first and best defense is to, simply, have a good reputation. In a crisis, it is important for your customers and the public to be able to hear your news directly (or as directly as possible) from the source. Stake your claim to your name. www.davidpr.com.

Reputation 40

Reputation Hotels Crisis Management Google 40

MaccaPR

AUGUST 8, 2018

We asked three national crisis experts – Kathy Tunheim, Paul Omodt and Jon Austin – to join us in picking through the smoking carnage at Papa John’s and share their advice: #1 - Nothing Your CEO Does Is Safe From the Public Eye – Nothing. The larger point is what I stress with my clients: Crisis reveals character.

Crisis 63

Crisis Marketing Training Employee 63

PR in High Definition

MARCH 24, 2021

We’ve already seen a huge number of brands focus comms campaigns on sustainability as it becomes a key pillar in reputation building and shaping, and it’ll be interesting to see what other tech brands have in store this year to tackle the climate crisis. Want to hear more tech news from us?

Trends 96

Trends Retail Automotive Google 96

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. The communications lessons, on the other hand, will be covered in crisis management classes for many years. He retired in October, and Wells Fargo is still grappling with the reputation impact.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

Mark My Words

AUGUST 1, 2022

The Guardian The “Wagatha Christie” trial saw the profiles of Rebekah Vardy and Coleen Rooney rocket, with both able to capitalise going forward – although in very different ways and for markedly different reasons, reputation experts have claimed. I’m a Celebrity … Get me out of here! Everybody seemed to be on her side.

Reputation 60

Reputation Crisis Management Retail Interviews 60

Rock the Status Quo

JULY 14, 2015

Reviews matter, yet so many companies let them grow by default and inattention, rather than a focused effort – rarely monitoring what is being said unless a crisis flares up, grabbing everyone’s attention like firecrackers lit inside a public library. Are you giving them enough attention? Read more ).

Retail 100

Retail Customer Service Google Reputation 100

Stuart Bruce

JULY 15, 2014

In contrast Sir John Parker, who has chaired several FTSE 100 groups and is currently chairman of mining group Anglo American, is dismissive and thinks social media takes on greater importance if “you’re in the travel business or certain aspects of retailing.”

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Prohibition

JULY 10, 2019

The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”. Neither the CEO nor the chairman’s names were associated with this crisis and no names of any higher-ups in the company were found in the apology post. 8) A high-flying crisis: Boeing 737 Max aircraft crash.

Fashion 75

Fashion Telecommunications Crisis Training 75

Critical Mention

JUNE 13, 2018

When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. Wells Fargo. About a year-and-a-half ago investigators found 1.4

Company 87

Company Banking Crisis Facebook 87

Prakkypedia

JANUARY 19, 2020

It also has a list of reputable, leading organisations you might like to donate to – I’m sure many of you have done this already. After sharing the above post, I received some valuable questions on LinkedIn, which I’ve shared below: Q: What you think about the best way for businesses to react to the Bushfire Crisis.

Communications 78

Communications Retail LinkedIn Radio 78

Rock the Status Quo

OCTOBER 19, 2015

Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control. of brands engage with a tagged mention.

Software 100

Software Google Reputation Social Media 100

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Event panelists worked through some of the most well-known episodes in PR history, including the 1992 Tylenol poisoning crisis (Johnson & Johnson). It’s arguable, but as a global health organization with a stellar brand reputation, it’s reasonable to weigh in on a public health matter. PR’s Deep Impact: The CCO.

Corporate 213

Corporate Ethics Apparel Journalism 213

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

“As soon as the media began raising legitimate questions about the reliability and accuracy of Theranos’ lab testing equipment, the company should have pulled its products out of retail and clinical settings to conduct additional analysis,” Gordon says. Instead, Holmes decided to ‘double down’ on a flawed product.”

Ethics 98

Ethics Employee Crisis Internal 98

Prohibition

MAY 13, 2022

Media coverage gets your message across to a wider audience and will establish your brand’s reputation as a credible business. Positive coverage can be an extremely powerful asset when your customers look at your online reputation and make a decision about whether they want to buy a product or service from you.

Print 112

Print Trends Agency Brand 112

Prohibition

AUGUST 1, 2023

Benefits of PR for Vegan and Vegetarian Brands Food PR plays a vital role in enhancing the visibility and reputation of vegan and vegetarian brands. FMCG PR professionals work closely with retailers, distributors, and wholesalers to ensure that these products are prominently displayed and promoted in stores.

Brand 62

Brand Branding Ethics Storytelling 62

ImPRessions - Crenshaw Communications

APRIL 6, 2017

Sure, there are the PR post-mortems and the ad agency schadenfreude disguised as “learnings” (the ad was created in-house), but for Pepsi’s brand reputation, the worst is over. One rule of good reputation management is to “fix” or solve a potentially damaging problem, or pledge to do so as quickly as possible.

Comparison 149

Comparison Fashion Retail Reputation 149

Reputation Us

AUGUST 1, 2016

Capistrano comes to LT Public Relations from MIA BELL, a full service retail strategy firm that specializes in national business development for brilliant natural, organic beauty and personal care brands. LT Public Relations is a communications firm specializing in financial, health care, legal and crisis management.

Internal 60

Internal International Crisis Management Retail 60

Sword and the Script

SEPTEMBER 23, 2014

Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. A clothing retailer that somehow sells dirty looking clothes with holes in it pulls an outrageous marketing stunt. PR crisis communications marketing outrage PR crisis' When is Enough – Enough? Because we forget too easily.

Company 109

Company Apparel Airlines Crisis Communications 109

David PR Group

OCTOBER 19, 2016

But after researching online reputation issues for my new book How to Protect (Or Destroy) Your Reputation Online , I can say with absolute certainty that marketing professionals who ignore the deep web and the dark web do so at their organization’s or their client’s peril. Of course it does. –John. –John.

Web 40

Web Marketing Engineering Reputation 40

Flatiron Communications

MAY 29, 2015

.” In the PR world, and specifically when grappling with the forces driving the rise and fall of reputations, one might find these equations instructive. It wasn’t too long ago that Target’s customer database was massively breached from what soon was revealed as a significant failure on the mass retailer’s part.

Retail 28

Retail Fashion Policies Employee 28

Solo PR Pro

MAY 1, 2018

Whereas a laptop salesperson sells on features and attributes — think weight, size, cost, number of pixels — a professional services provider wins new business on reputation, referral and relationships. Good: I work with retailers on merchandising. Successful professional service providers define niches they can own.

How To 40

How To Case Study Technology Conference 40