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How to Prepare a PR Crisis Plan

Prohibition

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

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How to avoid comms crisis turbulence

PR in High Definition

And of course, the challenge with crisis situations is that seemingly minor incidents need to be handled correctly. In any crisis, it’s important to establish the facts: who is calling you and are they who they say they are? Few of us have forgotten Elon Musk’s Twitter debacle over Space X’s submarine and the Thailand Caves.

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Newsjacking with David Meerman Scott

PR for Anyone

You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. Every reporter uses Twitter as a tool to find sources. We can transform our business in this time of crisis. Do it in such a way that you're following their work.

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The Top 10 PR Disasters in 2021

Prohibition

But, we imagine they truly rubbed their hands with glee as they absolutely dominated Twitter in April during the ever so famous, Colin Vs Cuthbert trial. Then came the hilarious twitter ‘brandter’, which attracted thousands of likes and retweets. Well done Aldi, we’re big fans of the way you handled this PR crisis.

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Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Shift Communications

Check out part 1 and part 2 before diving into the following post on the importance of speed during a crisis situation. . There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. In a crisis situation, silence can be deadly. Just tuning into this series? We all know this. Deep Blue Sea.

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

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Lockdown letter: fraying at the edges

Stephen Waddington

Newspaper front pages this week celebrated the expectation of lockdown being eased. The COVID-19 community on Twitter is incredible. I’ve published an article about brand conversations during the crisis based on a recent discussion. The resulting conversation polarises opinion and plays to the newsfeed algorithm.