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Communicating Clearly and Avoiding a PR Crisis

Ronn Torossian

The burger itself was launched at the beginning of the year and was promoted in a social media campaign on Twitter and Facebook. The post Communicating Clearly and Avoiding a PR Crisis appeared first on. Unfortunately, the new ad campaign in April was banned by advertising watchdogs in the United […].

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4 Ways to Leverage Twitter During a Crisis

Cision

On Twitter, reactions to your company’s crisis can spread like wildfire if you don’t extinguish the flames as quickly as possible. Avoid amplifying the issue by preparing in advance and having team members assigned to each communication platform, including Twitter and Facebook. Don’t make the same mistake with Twitter!

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Introducing Crisis Dashboard

NewsWhip

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. Crisis Dashboard. The Crisis Dashboard changes this. For global companies, reputation is the new gold.

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When The Crisis PR Guy Is The Crisis

ImPRessions - Crenshaw Communications

That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet from its own head of government affairs — an executive who ironically lists “crisis management” among his skills. The post When The Crisis PR Guy Is The Crisis appeared first on Crenshaw Communications.

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Twitter’s ‘Blue Check’ Chaos Erodes Trust in Crisis Communications

PRSay

When Elon Musk bought Twitter in late October, he said the social media platform’s blue check marks that verified high-profile accounts had created a caste system of “lords and peasants.” Instead, his “Twitter Blue” feature would let any user who pays $7.99 The company suspended “Twitter Blue” less than 48 hours after introducing it.

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Every company should have a crisis handbook

PR in High Definition

There’s also the personal brand of Elon Musk, who continuously seems woefully unprepared for responding to criticism aimed at X (formerly Twitter). As such, a blueprint of how to handle a crisis should be in place for every business – big or small. If a crisis hits, no time need be wasted making introductions to the company.

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Book Review: Communicate in a Crisis

Wadds Inc.

A review of Communicate in a Crisis by Kate Hartley. When is a crisis a major threat, and when is it just a Twitter storm? Communicate in a Crisis by Kate Hartley sets out to answer that question. No-one should be surprised that “perma-crisis” was declared Oxford English Dictionary word of the year 2022.

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