The Proactive Report

APRIL 15, 2023

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. This is similar to the shift that occurred with the introduction of social media almost 20 years ago. Just as happened with social media, many PR practitioners are not jumping in. Why should you embrace AI?

Social Media 130

Social Media Measurement Tools Data 130

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. AirPR offers a media monitoring solution.

Media Training 397

Media Training Crisis Communications Conference Training 397

Melissa Agnes

AUGUST 7, 2014

I had a chance to be on Melissa’s podcast a few weeks ago to talk about some of the trends and challenges professors who are teaching crisis communications are facing today. Teaching a crisis class is not only an exciting opportunity for any professor to have (especially this one), it can be daunting to some as well. Why do I say this?

Crisis Communications 262

Crisis Communications Crisis Communications Exercises 262

Mark My Words

MARCH 13, 2020

Money, hard times and political wrangling are good news for the media (traditional and social) For several years vast teams have been writing algorithms and toxic headlines to ensure that everyone is as outraged as possible and as often as possible whilst mindsets, whatever they might be at any time, are reinforced.

Measurement 78

Measurement Healthcare Leadership Travel 78

NewsWhip

SEPTEMBER 11, 2020

Top Authors Leaderboard is now live in NewsWhip Spike, allowing you to go beyond measuring journalists’ output and to understand the level of public engagement each author is generating across social media. The old ways of judging public perception by the output of the media alone no longer work. Natalie Calvo | BCW Global.

Data 120

Data Media Instagram Crisis 120

Reputation Us

DECEMBER 2, 2021

Underscoring the value of reputation, boards of companies that have recently experienced a reputation crisis within the past two to three years are even more focused on reputation. During a crisis, while the reputation of the company is at stake, a board of directors has its own reputation to consider as well. This is changing.

Reputation 88

Reputation Crisis Government Corporate 88

Waxing UnLyrical

MAY 10, 2017

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Serena Ehrlich at Business Week had this to say: A1) I’m the director of social + evolving media for @BusinessWire.

Financial 88

Financial Measurement Communications Agriculture 88

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Wadds Inc.

JUNE 5, 2023

Prevention is better than cure - and if a crisis situation is often described as a car crash, this book is all about avoiding collisions. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help !

Pitching 96

Pitching Print Measurement Report 96

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. The doctor later recounted the incident on her Facebook page, writing: “I burst into tears. The nature of this pandemic is such that there is no shortage of frightening news.

Media 111

Media Analytics Healthcare Crisis 111

Cision

JANUARY 11, 2018

United Airlines reminded all of us why crisis PR is still incredibly important. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How Successful Journalists Use Social Media.

Communications 225

Communications Marketing Radio Airlines 225

NewsWhip

AUGUST 17, 2023

You don’t have to work at a media monitoring company to know that generative AI is hot these days. Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. Which is why you need to be able to measure how impactful articles are rather than relying on article volume alone.

Product Launch 78

Product Launch Print Measurement Consumer 78

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Digital is no longer an afterthought, social media has gained prominence.”. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”.

Communications 128

Communications Crisis Internal International 128

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. PR practitioners work to create and maintain relationships with media outlets, and use those relationships to get their client’s message out to the public. PR can also involve managing events, speaking at conferences, and developing social media campaigns.

Interviews 106

Interviews Publicity Technology Social Media 106

Karen Freberg

MARCH 15, 2020

Dear Public Relations and Social Media Academic Community, It’s time to step up to the plate. We are practicing safe measures in social distancing, and making sure we are there for our students and colleagues. However, I noticed something over the past week that was interesting, and it has motivated me to write this post.

Crisis 77

Crisis Education Resources Community 77

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. 24.11.2020. And not just in the communications business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

Agency 195

Agency Strategy Communications How To 195

NewsWhip

JUNE 14, 2023

Therefore, we are thrilled to receive the news that G2 has acknowledged NewsWhip as a leader in the media monitoring and social media monitoring categories. When I am in crisis monitoring mode, this is always my first and primary tool for gathering information and making recommendations.” – Aubrey Q., stars and above.

Leadership 78

Leadership Software Customer Service Small Business 78

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. The company works with adtech networks to do for media coverage what adtech is doing for advertising. Even surveys don’t really cut it.

Publicity 93

Publicity Media Advertising Advertising 93

Critical Mention

AUGUST 16, 2018

This is where media monitoring can help. What do PR pros expect from getting media? They want news from all media types as quickly as possible. In a crisis communications situation, they want all the coverage their inbox can handle and some way to sort through it all. Having an all-in-one platform.

Media 60

Media Software Crisis Analytics 60

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). ” Read more: The 2021 Creativity in PR Study by Provoke Media and Now Go Create. Read more: 2021 PR Media Report by Global Results Communications.

Creativity 96

Creativity Study Ethics Publicity 96

Sword and the Script

APRIL 6, 2021

SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability. At the time, I remember thinking, as many did, that the crisis wouldn’t last much longer than perhaps June or July. G2 names best media monitoring solutions for 2021.

Media 106

Media SEO Analytics Analysis 106

Critical Mention

MAY 12, 2021

In an ever-growing digital news industry, it’s critical for media professionals to have the ability to track media mentions from top online news sources. However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content. Until next time!

Radio 174

Radio Sports Journalism Analytics 174

PRSay

JULY 6, 2020

My firm and media company, HJMT, is based in New York, an area of the country among those hit hardest by the coronavirus this past spring. Many worthy nonprofit organizations need assistance during the COVID-19 crisis. Many companies are opting to carry on with the work-from-home policies they started during this past March and April.

Employee 190

Employee Skype Meeting Nonprofit 190

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Measure Your Reputation with Sentiment Analysis. Many organizations and businesses heavily rely on media data and analytics.

Reputation 105

Reputation Brand Branding Analytics 105

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

The most strategic PR programs work to build the relationships and convey the attributes that lead to measurable business performance and growth. To go the distance and make the investment worthwhile, the overall PR strategy should rest on research that helps define the value proposition and confirms the customer and media targets.

Strategy 265

Strategy How To Resources Employee 265

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Better Writing Blogs. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. How much time do we have…?

Interviews 104

Interviews Content Marketing Writing Journalism 104

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Most important, perhaps, is Facebook’s identity crisis — or, rather, identity denial, as the stakes have risen. As it has grown in size and influence, Facebook stubbornly maintained that it’s a technology company, not a media business. That positioning began to change after the fake news scandal hit. (For

Facebook 157

Facebook Reputation Mobile Privacy 157

Critical Mention

APRIL 5, 2019

You send it out to thousands of potential customers in your database and on social media, but you don’t get any leads. How do I measure its success? Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. Continued consolidation of media outlets.

Writing 200

Writing Communications Marketing B2B 200

Cision

FEBRUARY 25, 2016

In times of crisis, are you able to think on your feet? I’ve always been a news junkie and loved to write since I was a little kid. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Do you know how to measure your social ROI?

Newspapers 120

Newspapers Financial Crisis System 120

Stephen Waddington

MARCH 26, 2020

The current situation will put many areas, including PR, strategic communication and crisis communication, to the test and perhaps reshape and transform them for years to come. The participants will be asked to write a diary for one month. The participants can, of course, write about other relevant aspects and events related to PR.

Policies 109

Policies Government Study Crisis Communications 109