Melissa Agnes

MARCH 13, 2014

By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard. So how is Malaysia Airlines handling this crisis? A Look at Malaysia Airlines’s Crisis Communications.

Crisis Communications 279

Crisis Communications Crisis Airlines Communications 279

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Have you put strategic thought into what people find when they google your name? Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Melissa Agnes

NOVEMBER 10, 2014

Don’t think your crisis plan has blind spots? Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! Crisis Preparedness' Don’t think this applies to you? Operations.

Crisis 203

Crisis How To Exercises System 203

Melissa Agnes

FEBRUARY 25, 2014

This has lead to many speculating that it was put there on purpose either by Apple themselves, a rogue engineer or a spy. This is a major potential crisis for Apple. A serious crisis that would even hurt the beloved Apple brand. Apparently this bug has existed for the past 5 months and was just discovered. Case Studies'

Crisis Communications 232

Crisis Communications Crisis Communications Case Study 232

Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. We know that, in most cases, your organization’s website should be the official home base for your crisis communications. White paper: Dark Websites as a Crisis Communications Strategy. Tweet this!)

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Melissa Agnes

FEBRUARY 19, 2015

But what does this mean for your crisis management? I’ve always advised my clients and blog readers that it’s important to make sure your online presence is as secure as possible prior to experiencing a crisis. It’s one thing to have high rankings when all is good and it’s business as usual.

Google 165

Google Crisis Crisis Management Crisis Communications 165

Presspage

MARCH 2, 2021

A whopping 7 out of 10 business leaders say to have experienced at least one crisis between 2014 and 2019 ( PWC ). After 2020, most businesses will be well aware that a crisis, whatever its nature, is just a natural part of running a company in an extremely interconnected, hyper-informed world.

Crisis 78

Crisis Software Crisis Management Crisis Communications 78

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Melissa Agnes

FEBRUARY 10, 2015

How to minimize the risk of a data breach crisis. If so, I’m getting ready to publish my next ebook, which is a collaboration with Judith Delaney , and discusses everything you need to know about mobile technology: How to keep your organization safe from hacks and how to leverage mobile as a powerful crisis communications tool.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Braud says: “Stop trying to fight the crisis on social media.” ” It’s not about fighting the crisis on social. It is difficult to Facebook post your way out of a crisis.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Onclusive

DECEMBER 6, 2021

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis.

Media 370

Media Comparison Software Enterprise 370

Ronn Torossian

OCTOBER 30, 2017

When it comes to company crisis mode, it’s best not to stay there because of a variety of problems. Best to deal with a crisis and leave it far behind, but that’s hard to do if the company faces one problem after another. The latest … three female engineers at Uber Technologies Inc. That seems to be where Uber is these days.

Crisis 150

Crisis Engineering Technology Blogging 150

The Proactive Report

JUNE 12, 2015

One aspect this report does not address is the Online Reputation Management that results from negative media coverage being indexed and ranked by the search engines and people sharing this content and adding comments on social media. ONLINE REPUTATION MANAGEMENT. Search is now the most trusted source of information and news.

Financial 100

Financial Reputation Crisis SEO 100

Melissa Agnes

AUGUST 8, 2016

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? One you should aim to think through within your crisis preparedness. It’s the best way to archive your crisis response.

Crisis Communications 100

Crisis Communications Corporate Crisis Real Estate 100

Melissa Agnes

NOVEMBER 10, 2014

Don’t think your crisis plan has blind spots? Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! Don’t think this applies to you? Manufacturing / Production. Operations.

Crisis 100

Crisis How To Crisis Management Exercises 100

PR in High Definition

DECEMBER 1, 2022

The 2022 United Nations Climate Change Conference, COP27, took place in Sharm el-Sheikh, Egypt, this past month, where global leaders gathered to discuss solutions to the ongoing threats associated with the climate crisis. The role of artificial intelligence in green tech.

Energy 62

Energy Engineering Technology Government 62

Onclusive

MARCH 8, 2018

She quoted Columbia University’s Professor of Mechanical Engineering Hod Lipson: “Data is the fuel and the algorithm is the engine.” Taking the crisis out of crisis communications. AI helps PR pros make sense of these massive quantities of data and surface the insights that matter. Meanwhile, 1.9% for other industries.

Case Study 170

Case Study Engineering Measurement Big Data 170

Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. The Role of Video Content in SEO Today, 92.3%

SEO 84

SEO Mobile Engineering Ethics 84

5W PR

FEBRUARY 12, 2024

It requires collaborating with SEO experts to incorporate relevant keywords into narratives, making the brand more discoverable by search engines, and directing interested individuals to the company’s website. Crisis communication Digital PR is essential for brands to handle crisis situations effectively.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

Melissa Agnes

AUGUST 8, 2014

Below you’ll find our roundup of some really great articles that we’ve come across this week, as well as a roundup of what was published to The Crisis Intelligence Blog and Podcast this week. From The Crisis Intelligence Blog. Making The Case for Excluding Jargon From Crisis Communication. Listen here!

Crisis Management 205

Crisis Management Crisis Communications Crisis Hotels 205

Shift Communications

OCTOBER 29, 2014

‘Crisis’ can be defined as an unstable or crucial time in which a decisive change is impending, especially one with the distinct possibility of a highly undesirable outcome. But the only way to practice crisis communications is to imagine worst-case scenarios (break the system) and practice – thus institutionalizing the chaos.

Crisis Communications 125

Crisis Communications Engineering Crisis System 125

Prohibition

SEPTEMBER 27, 2022

Have a PR strategy can help with crisis Management. Sometimes a crisis simply can’t be avoided. In the event of a crisis, timely and considered communication is critical to help switch around the narrative and protect your brands image. Public Relations can play a key part of any Search Engine Optimisation (SEO) strategy.

Publicity 62

Publicity Brand Branding SEO 62

Melissa Agnes

FEBRUARY 5, 2015

Negative SEO is the practice of using black hat search engine optimization (SEO) techniques to sabotage a competitor’s search engine rankings. Not only is this an unethical practice (WordPress didn’t let me underline “unethical” 50 times, so once will have to do), but it’s also a crisis waiting to happen.

SEO 124

SEO Engineering Crisis Crisis Management 124

PR News

FEBRUARY 2, 2017

This still-young year has felt like a midtown traffic scrum of competing, colliding crises, stoked by the overheated engine of a new presidential administration. The post Monterey Bay Aquarium’s PR Chief Sounds Warning for Organizations With No Crisis Plan appeared first on PR News Blog. … Continued. … Continued.

Crisis 48

Crisis Engineering Pitching Twitter 48

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

B2Bs and media outlets rely heavily on their own events and industry conferences as full-funnel engines of customer engagement, conversion, and retention. Virtual is more “real” than ever. In 2020, necessity became the mother of innovation. Many raced to transform their annual conferences to virtual experiences.

Conference 299

Conference B2B Meeting Fashion 299

The Stalwart Blog

OCTOBER 31, 2017

They get a head start in the blogosphere and search engine rankings. Whether you go it alone or with the help of an expert crisis communications expert, the fact remains that responding proactively to public claims, while not pleasant, is the lesser of two evils. That means the price goes up. Let this be a lesson for other marketers.

Crisis 60

Crisis Crisis Communications Engineering Facebook 60

5W PR

MAY 25, 2023

This can be done using social media monitoring tools, search engines, or by setting up alerts. Companies should have a crisis communication plan in place to quickly and effectively respond to any false information. By monitoring these conversations, companies can quickly identify false information and respond accordingly.

Brand 88

Brand Branding Crisis Communications Reputation 88

NewsWhip

JULY 14, 2020

We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has? Darika: During a crisis can be a stressful and time-pressured moment.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

PRSay

JULY 1, 2022

When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist. Rereading our original chapter on crisis communications underscores the changes that have taken place in corporate America and public relations since then.

Handbook 181

Handbook Publicity Newspapers Television 181

Stern + Associates

JULY 21, 2023

A good social media PR strategy can greatly help with crisis communications and influencer marketing efforts. They also enhance the discoverability of the release across social media and search engines. They comprise specific information that holds value beyond disseminating news about the brand and its products or services.

Digital PR 62

Digital PR SEO Engineering Social Media 62

Melissa Agnes

NOVEMBER 13, 2018

Humor Engineer, Drew Tarvin, joins the Invincible Brand Podcast to discuss how humor can be used to effectively help solve many common workplace issues, such as a lack of employee engagement, stress management, communication issues, and more. Connect with Drew on LinkedIn. Subscribe to Drew’s videos on YouTube.

How To 144

How To YouTube Crisis Management Crisis 144

Burrelles Fresh Ideas

JANUARY 23, 2024

However, teaming up with machine learning engineers to tailor tools to your specific PR goals can be a wise move. This is especially important when you’re dealing with a PR crisis relating to a breach of core brand values. There are specialized PR and marketing machine learning tools emerging all the time.

Technology 76

Technology Training Data Consumer 76

David PR Group

MAY 7, 2015

One of her college-aged children was tangentially involved with a crisis at her university, and my friend and some of the other parents were wondering if it would be beneficial to engage a public relations expert. We are in a whole new world of public relations crisis management because the Internet is now king.

Crisis Management 40

Crisis Management Crisis Reputation Case Study 40

Melissa Agnes

MARCH 1, 2015

Welcome to episode #039 of The Crisis Intelligence Podcast, with Melissa Agnes and Martin Waxman. And understand these trends we must, if we want to communicate efficiently and effectively both in and out of a crisis. And understand these trends we must, if we want to communicate efficiently and effectively both in and out of a crisis.

Reputation 124

Reputation Trends Crisis Management Mobile 124

Melissa Agnes

AUGUST 31, 2014

Welcome to episode #013 of The Crisis Intelligence Podcast, with Melissa Agnes and Gini Dietrich. This episode of The Crisis Intelligence Podcast discusses: How business is personal today – and what that means. You can learn more about Spin Sucks, the book, here.

Reputation 216

Reputation Crisis Internal International 216

Practical Law Construction

DECEMBER 1, 2021

If we are to come anywhere close to achieving net zero by 2050 , the construction and engineering community must play a crucial and immediate role. Reduce embedded and operational carbon emissions in the building and infrastructure projects on which engineers consult, design and deliver.

Construction 52

Construction Engineering Community Resources 52

PRSay

JULY 27, 2020

As employees look for answers during the COVID-19 crisis, they need simple, straightforward language. Now, the COVID-19 crisis has made garbage language smell even worse. In more than 30 years of research, my firm has found that employees demand straight talk from their organizations, especially in times of crisis.

Employee 191

Employee Leadership System Corporate 191