Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. We know that, in most cases, your organization’s website should be the official home base for your crisis communications. White paper: Dark Websites as a Crisis Communications Strategy.

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Melissa Agnes

AUGUST 8, 2016

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? One you should aim to think through within your crisis preparedness. It’s the best way to archive your crisis response.

Crisis Communications 100

Crisis Communications Corporate Crisis Real Estate 100

Presspage

MARCH 2, 2021

A whopping 7 out of 10 business leaders say to have experienced at least one crisis between 2014 and 2019 ( PWC ). After 2020, most businesses will be well aware that a crisis, whatever its nature, is just a natural part of running a company in an extremely interconnected, hyper-informed world.

Crisis 148

Crisis Software Crisis Management Crisis Communications 148

Melissa Agnes

FEBRUARY 19, 2015

But what does this mean for your crisis management? I’ve always advised my clients and blog readers that it’s important to make sure your online presence is as secure as possible prior to experiencing a crisis. It’s one thing to have high rankings when all is good and it’s business as usual.

Google 165

Google Crisis Crisis Management Crisis Communications 165

Melissa Agnes

NOVEMBER 10, 2014

Don’t think your crisis plan has blind spots? Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! Crisis Preparedness' Don’t think this applies to you? Operations.

Crisis 203

Crisis How To Exercises System 203

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Just because people may vent and lash out against your organization is not a reason to hide and refuse to communicate on the channels that demand communication these days.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Presspage

MARCH 2, 2021

A whopping 7 out of 10 business leaders say to have experienced at least one crisis between 2014 and 2019 ( PWC ). After 2020, most businesses will be well aware that a crisis, whatever its nature, is just a natural part of running a company in an extremely interconnected, hyper-informed world.

Crisis 78

Crisis Software Crisis Management Crisis Communications 78

Melissa Agnes

AUGUST 8, 2014

Below you’ll find our roundup of some really great articles that we’ve come across this week, as well as a roundup of what was published to The Crisis Intelligence Blog and Podcast this week. From The Crisis Intelligence Blog. Making The Case for Excluding Jargon From Crisis Communication. Listen here!

Crisis Management 205

Crisis Management Crisis Communications Crisis Hotels 205

5W PR

MAY 25, 2023

This can be done using social media monitoring tools, search engines, or by setting up alerts. Companies should have a crisis communication plan in place to quickly and effectively respond to any false information. By monitoring these conversations, companies can quickly identify false information and respond accordingly.

Brand 88

Brand Branding Crisis Communications Reputation 88

PRSay

JULY 1, 2022

When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist. Rereading our original chapter on crisis communications underscores the changes that have taken place in corporate America and public relations since then.

Handbook 191

Handbook Publicity Newspapers Television 191

Shift Communications

OCTOBER 29, 2014

‘Crisis’ can be defined as an unstable or crucial time in which a decisive change is impending, especially one with the distinct possibility of a highly undesirable outcome. But the only way to practice crisis communications is to imagine worst-case scenarios (break the system) and practice – thus institutionalizing the chaos.

Crisis Communications 125

Crisis Communications Engineering Crisis System 125

5W PR

FEBRUARY 12, 2024

Instead, it involves precisely targeting specific platforms and communities where the target customers gather. It requires collaborating with SEO experts to incorporate relevant keywords into narratives, making the brand more discoverable by search engines, and directing interested individuals to the company’s website.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

Melissa Agnes

NOVEMBER 10, 2014

Don’t think your crisis plan has blind spots? Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! Don’t think this applies to you? Manufacturing / Production. Operations.

Crisis 100

Crisis How To Crisis Management Exercises 100

Onclusive

MARCH 8, 2018

She quoted Columbia University’s Professor of Mechanical Engineering Hod Lipson: “Data is the fuel and the algorithm is the engine.” Taking the crisis out of crisis communications. AI helps PR pros make sense of these massive quantities of data and surface the insights that matter. Gould & Partners Survey).

Case Study 170

Case Study Engineering Measurement Big Data 170

Solo PR Pro

AUGUST 9, 2022

In college, Ebony studied industrial engineering — an area she was inspired to pursue after watching the movie “Short Circuit” as a kid. From engineer to PR pro. A key focus for Ebony’s business, which consists of six team members, is crisis communications for cybersecurity clients. It’s also challenging work.

Meeting 52

Meeting Real Estate Wireless Crisis Communications 52

Stern + Associates

JULY 21, 2023

A good social media PR strategy can greatly help with crisis communications and influencer marketing efforts. They also enhance the discoverability of the release across social media and search engines. They comprise specific information that holds value beyond disseminating news about the brand and its products or services.

Digital PR 62

Digital PR SEO Engineering Social Media 62

The Stalwart Blog

OCTOBER 31, 2017

They get a head start in the blogosphere and search engine rankings. Whether you go it alone or with the help of an expert crisis communications expert, the fact remains that responding proactively to public claims, while not pleasant, is the lesser of two evils. That means the price goes up.

Crisis 60

Crisis Crisis Communications Engineering Facebook 60

Newsfile

FEBRUARY 28, 2024

What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

MAY 16, 2018

While the PRSA MBA/Business Program is currently focused on partnering with business schools, the need for strategic communications also affects CEOs, chief information officers, chief financial officers, engineers, cyber chiefs, medical doctors and other corporate and nonprofit leaders. But content variety remains.”.

Communications 118

Communications Public Affairs Crisis Communications Reputation 118

Melissa Agnes

MARCH 1, 2015

Welcome to episode #039 of The Crisis Intelligence Podcast, with Melissa Agnes and Martin Waxman. And understand these trends we must, if we want to communicate efficiently and effectively both in and out of a crisis. Because 93% of online activity begins within a search engine. Follow Melissa on Twitter: @melissa_agnes.

Reputation 124

Reputation Trends Crisis Management Mobile 124

Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. The Role of Video Content in SEO Today, 92.3%

SEO 85

SEO Mobile Engineering Ethics 85

Shift Communications

MAY 16, 2023

The arrival of ChatGPT and its related engines feel different. At the ‘get off my lawn’ stage of life, it is rare when you try something new and it blows you away. A lot of digital technology offers only incremental improvements. We are experiencing a real moment of technological advancement. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

The arrival of ChatGPT and its related engines feels different. At the ‘get off my lawn’ stage of life, it is rare when you try something new and it blows you away. A lot of digital technology we have had lately has offered only incremental improvements. We are experiencing a real moment of technological advancement. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

5W PR

JULY 20, 2020

Ivy Lee is another person whose name is often mentioned as one of the founders of modern public relations and the originator of modern crisis communications. He referred to his technique of molding opinions as the “engineering of consent.”. Lee served many highly recognizable clients, the most well-known being John D.

Publicity 103

Publicity Training Crisis Communications Reputation 103

PRSay

NOVEMBER 2, 2017

This provides an opportunity to build upon the individual experience and transition to reputation management and crisis communications, all the while having students emphasize how the brand plays into the narrative surrounding a corporate or personality crisis.

Communications 120

Communications Case Study Training Reputation 120

David PR Group

MAY 7, 2015

One of her college-aged children was tangentially involved with a crisis at her university, and my friend and some of the other parents were wondering if it would be beneficial to engage a public relations expert. We are in a whole new world of public relations crisis management because the Internet is now king.

Crisis Management 40

Crisis Management Crisis Reputation Case Study 40

Burrelles Fresh Ideas

JANUARY 23, 2024

However, teaming up with machine learning engineers to tailor tools to your specific PR goals can be a wise move. This is especially important when you’re dealing with a PR crisis relating to a breach of core brand values. There are specialized PR and marketing machine learning tools emerging all the time.

Technology 77

Technology Training Data Consumer 77

Landis PR

MARCH 4, 2024

Having more search results increases your SEO (search engine optimization). So build those relationships through a respectful give and take with your media relations program. Supporting SEO Media mentions become part of your search results. The post 5 Benefits of Media Relations appeared first on Landis PR.

Media Relations 107

Media Relations Media SEO Newspapers 107

Cision

FEBRUARY 4, 2016

crisis communication) and ensure you’re following copyright laws when adding visuals or quoting others’ work. Organic spokes include search engines and email newsletters. A simple algorithm change or a throttling of organic reach can severely impact how many followers actually see and read your content.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Shift Communications

NOVEMBER 17, 2017

A great example of how predictive analytics applies to PR is the process of creating a crisis communication plan. Furthermore, learn how to weed out the bad data, identify black swans, consider confounding variables and account for insufficient engineering. How Does Predictive Analytics Apply to PR?

eBook 104

eBook Analytics Data Software 104

Stephen Waddington

OCTOBER 21, 2019

Other outcomes include brand awareness, crisis communications, employee advocacy, and social change. We’ve been here before with search engine optimisation (SEO), social media, and content marketing. Brands can suffer the effect of negative influencers just as much as from positive ones.

Government 60

Government Publicity Marketing Advertising 60

PR in High Definition

FEBRUARY 22, 2017

Everyone I work with here at Firefly is pretty comfortable with WordPress and Yoast, checking that content is readable and optimised for major search engines. Well, the slow ‘revolution’ of content marketing has made many agencies shift gear to look at marketing automation and either managing the engines, or producing content for it.

SEO 76

SEO Engineering Google Content Marketing 76

PRSay

MARCH 23, 2021

We worked with FEMA and the Army Corps of Engineers, as well as others. On concerns keeping him up at night: [T]he crisis at the time was so much of an unknown. All of us were thinking we could bring the crisis home to our families, right? More than 20 city, state and federal agencies were involved. That was the scariest part.

Crisis 87

Crisis Employee Trade Shows Local 87

PR in High Definition

FEBRUARY 22, 2017

Everyone I work with here at Firefly is pretty comfortable with WordPress and Yoast, checking that content is readable and optimised for major search engines. Well, the slow ‘revolution’ of content marketing has made many agencies shift gear to look at marketing automation and either managing the engines, or producing content for it.

SEO 66

SEO Engineering Google Content Marketing 66

Doctor Spin

FEBRUARY 15, 2024

Noteworthy : “Public Relations” is synonymous with “Strategic Communications” (i.e using communicative means to achieve adversarial objectives). Communications can also pertain to the fields of study and professional practice that deal with these systems, including engineering, technology management, and information theory.

Communications 52

Communications eBook System Corporate 52

PR in High Definition

JANUARY 17, 2017

In January 1986, engineers recommended the launch be postponed for the third time due to potential failures that may occur in the motors because of the cold air. People will be critical when mistakes or a crisis occurs, and pretending it didn’t happen will only make it worse. Stay true to your brand.

Crisis 48

Crisis Crisis Communications Internal International 48

Cision

SEPTEMBER 10, 2015

Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images.

Trends 120

Trends Mobile Web System 120