NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Melissa Agnes

NOVEMBER 10, 2014

Don’t think your crisis plan has blind spots? Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! If it were hacked, could it present some serious threats to your reputation?

Crisis 203

Crisis How To Exercises System 203

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Onclusive

DECEMBER 6, 2021

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis.

Media 370

Media Comparison Software Enterprise 370

Melissa Agnes

MARCH 1, 2015

Welcome to episode #039 of The Crisis Intelligence Podcast, with Melissa Agnes and Martin Waxman. And understand these trends we must, if we want to communicate efficiently and effectively both in and out of a crisis. And understand these trends we must, if we want to communicate efficiently and effectively both in and out of a crisis.

Reputation 124

Reputation Trends Crisis Management Mobile 124

Melissa Agnes

FEBRUARY 25, 2014

This has lead to many speculating that it was put there on purpose either by Apple themselves, a rogue engineer or a spy. This is a major potential crisis for Apple. A serious crisis that would even hurt the beloved Apple brand. Apparently this bug has existed for the past 5 months and was just discovered. Case Studies'

Crisis Communications 232

Crisis Communications Crisis Communications Case Study 232

Melissa Agnes

FEBRUARY 10, 2015

How to minimize the risk of a data breach crisis. If your website was hacked, what could that do to your reputation and how could it immobilize you? How to plan for and respond to a data breach crisis. Incorporate the following into your data breach crisis communications plan: Step 1: Co-mu-ni-cate!!

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Doing so will only hurt your organization’s reputation. Braud says: “Stop trying to fight the crisis on social media.” ” It’s not about fighting the crisis on social.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

NewsWhip

MAY 1, 2024

NewsWhip has the fastest news and social media content discovery engines in the world, so our prediction process starts the moment a story appears online. During the 2021 Texas Ice Storm, Ford seized on a cultural moment, achieving a reputation and sales victory. Within a tight band, the predictions are over 80% accurate.

Viral 78

Viral Analysis Crisis Data 78

5W PR

MAY 25, 2023

When false information about a company is spread online, it can damage the company’s reputation, decrease consumer trust, and ultimately impact the bottom line. This can be done using social media monitoring tools, search engines, or by setting up alerts.

Brand 88

Brand Branding Crisis Communications Reputation 88

Ishmael's Corner

FEBRUARY 24, 2019

The post A Clinical Look at Huawei’s Reputation Management appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Yet, “beset with difficulties” doesn’t quite capture what the telecom giant is experiencing.

Reputation 109

Reputation Storytelling Communications Publicity 109

Melissa Agnes

NOVEMBER 10, 2014

Don’t think your crisis plan has blind spots? Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! If it were hacked, could it present some serious threats to your reputation?

Crisis 100

Crisis How To Crisis Management Exercises 100

Prohibition

SEPTEMBER 27, 2022

In some way or another, all organisations rely on reputation and awareness for success. Therefore, having your brands name and messaging communicated positively through earned media coverage in reputable online, print, or broadcast outlets can significantly boost credibility. Have a PR strategy can help with crisis Management.

Publicity 62

Publicity Brand Branding SEO 62

Melissa Agnes

AUGUST 31, 2014

Welcome to episode #013 of The Crisis Intelligence Podcast, with Melissa Agnes and Gini Dietrich. This episode of The Crisis Intelligence Podcast discusses: How business is personal today – and what that means. This episode of The Crisis Intelligence Podcast discusses: How business is personal today – and what that means.

Reputation 216

Reputation Crisis Internal International 216

5W PR

FEBRUARY 12, 2024

It requires collaborating with SEO experts to incorporate relevant keywords into narratives, making the brand more discoverable by search engines, and directing interested individuals to the company’s website. Crisis communication Digital PR is essential for brands to handle crisis situations effectively.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

Onclusive

MARCH 8, 2018

This big data explosion means that PR pros now need to rise above the noise of more content than ever, in addition to managing brand reputation with more contacts than ever. She quoted Columbia University’s Professor of Mechanical Engineering Hod Lipson: “Data is the fuel and the algorithm is the engine.” Meanwhile, 1.9%

Case Study 170

Case Study Engineering Measurement Big Data 170

Melissa Agnes

FEBRUARY 5, 2015

Negative SEO is the practice of using black hat search engine optimization (SEO) techniques to sabotage a competitor’s search engine rankings. Not only is this an unethical practice (WordPress didn’t let me underline “unethical” 50 times, so once will have to do), but it’s also a crisis waiting to happen.

SEO 124

SEO Engineering Crisis Crisis Management 124

Melissa Agnes

MARCH 5, 2014

Gibson, Internet defamation attorney at Vorys who works closely with Agnes + Day’s Crisis Intelligence Team. All too often, we have seen dishonest companies damage their competitors’ reputations online by making (or hiring someone to make) a series of false statements on review-based websites. By Whitney C.

How To 219

How To Reputation Engineering Advertising 219

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. The Winners. Tired of hearing about Uber?

Airlines 180

Airlines Reputation Journalism Crisis 180

PRSay

MAY 16, 2018

Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.”. While an audit of course syllabi in the PRSA MBA Program highlighted the lack of a common course title, content is focused in a few essential areas, including strategic communication planning, reputation management and crisis communication.

Communications 118

Communications Public Affairs Crisis Communications Reputation 118

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52

The Hoyt Organization

FEBRUARY 19, 2024

Negative reviews can hurt your brand’s reputation and turn away potential customers. They can also affect your search engine rankings, as Google considers the quantity and quality of your reviews when ranking your business. Therefore, having online reviews is crucial for your business’s success.

Policies 91

Policies Construction Reputation Privacy 91

PR Fuel

AUGUST 26, 2021

It could boost your search engine ranking as a result. When someone searches for your product or service, your website could appear on a search engine results page. For example, they can help you rank ahead of competitors on search engine results pages. About 68% of online experiences begin with a search engine.

Engineering 105

Engineering SEO Consumer Content Marketing 105

NewsWhip

JULY 14, 2020

We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has? Darika: During a crisis can be a stressful and time-pressured moment.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Shift Communications

MAY 16, 2023

The arrival of ChatGPT and its related engines feel different. At the ‘get off my lawn’ stage of life, it is rare when you try something new and it blows you away. A lot of digital technology offers only incremental improvements. We are experiencing a real moment of technological advancement. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

The arrival of ChatGPT and its related engines feels different. At the ‘get off my lawn’ stage of life, it is rare when you try something new and it blows you away. A lot of digital technology we have had lately has offered only incremental improvements. We are experiencing a real moment of technological advancement. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

David PR Group

MAY 7, 2015

One of her college-aged children was tangentially involved with a crisis at her university, and my friend and some of the other parents were wondering if it would be beneficial to engage a public relations expert. We are in a whole new world of public relations crisis management because the Internet is now king. Speak with one voice.

Crisis Management 40

Crisis Management Crisis Reputation Case Study 40

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 120

Communications Case Study Training Reputation 120

5W PR

JULY 20, 2020

Ivy Lee is another person whose name is often mentioned as one of the founders of modern public relations and the originator of modern crisis communications. Bernays also promoted Freud and leveraged that relationship to establish his own reputation as a theorist. Rockefeller.

Publicity 103

Publicity Training Crisis Communications Reputation 103

ImPRessions - Crenshaw Communications

JUNE 12, 2018

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. Burson believes that what a corporation does is more important than what is says.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. Use PR to manage brand reputation : PR plays a crucial role in managing and safeguarding a brands reputation.

Retail 62

Retail Marketing Analytics Social Media 62

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Google Fact Check. The Digital and PR Evolution.

Google 259

Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

JUNE 15, 2023

In today’s highly connected world, a positive brand reputation is an asset for nearly any business. Here are three significant steps to building brand reputation through earned media: Earned media helps a brand stand out Media relations and earned media can significantly increase brand visibility and awareness.

Reputation 156

Reputation Brand Branding Media 156

PR Fuel

APRIL 29, 2021

As you generate more website traffic, your search engine ranking could rise. A higher search engine ranking will position you in front of even more potential customers. You can even post your press releases on your blog, then optimize them for search engines. Almost 70% of all online experiences begin with a search engine.

Engineering 60

Engineering Consumer SEO Google 60

Cision

JUNE 6, 2017

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Social proof: Having your brand associated with a well-known authority can help augment your reputation instantly. If they’re trusted, then you’re trusted.

Marketing 239

Marketing Television Handbook Web 239

Melissa Agnes

OCTOBER 23, 2014

Removal from websites, search engines. This court order can be presented to search engines and may ultimately lead to the removal – or de-indexing – of the links to the harmful reviews from search results. Online Reputation Management (ORM). Read more about cease and desist letters (including an example of one gone wrong) here.

How To 100

How To Crisis Management Policies Engineering 100

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. That means more professional communicators are focused on executive visibility and leadership, and that reputation management is built into every program.

Trends 124

Trends SEO Leadership Print 124